Growth Marketing Manager

1 Day ago • All levels

Job Summary

Job Description

As a Growth Marketing Manager at Dapper Labs, you will be instrumental in driving audience growth, expanding the user base, increasing revenue, and enhancing community engagement for our IPs, including Disney Pinnacle and CryptoKitties. Your responsibilities will encompass developing and implementing innovative marketing strategies to attract and retain users while maximizing brand impact. You will focus on user acquisition, retention, and conversion through measurable campaigns and growth loops. The role requires data-driven experimentation combined with compelling creative, utilizing Web3-native tools such as incentives, gamification, airdrops, staking, and referral campaigns to rapidly scale growth. The ability to prioritize short-term performance metrics, including active users, conversion rates, and growth loops, is crucial. You will be at the forefront of blockchain technology, connecting users with groundbreaking products and experiences.

Job Details

Join us at Dapper Labs, where we focus on the intersection of blockchain and gaming. Our flagship projects, including CryptoKitties, Disney Pinnacle, NBA Top Shot, and NFL All Day, are blockchain-based digital collectibles platforms that leverage sophisticated technology. You will play a pivotal role in a dynamic, fast-paced environment, continually deploying to an enthusiastic and global audience, helping to pioneer new territories in blockchain and entertainment.

Dapper Labs is seeking an experienced Growth Marketing Manager to drive audience growth, expand our user base, increase revenue, and deepen community engagement across our IPs, including Disney Pinnacle and CryptoKitties. In this role, you will develop and execute innovative marketing strategies to attract and retain users while maximizing brand impact. Your focus will be on user acquisition, retention, and conversion through measurable campaigns and growth loops. You thrive on data-driven experimentation paired with compelling creative, scaling growth quickly through Web3-native tools such as incentives, gamification, airdrops, staking, and referral campaigns. You excel at prioritizing short-term performance metrics, including active users, conversion rates, and growth loops.As part of the team at the forefront of blockchain technology, you will play a pivotal role in connecting users with groundbreaking products and experiences.

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About The Company

Dapper Labs, the company behind CryptoKitties, NBA Top Shot, NFL All Day, UFC Strike and the Flow blockchain, uses blockchain technology to bring NFTs and new forms of digital engagement to fans around the world, paving the way to a more open and inclusive digital world starting with games and entertainment.

Since it was founded in 2018, Dapper Labs has given consumer enthusiasts a real stake in the game by bringing them closer to the brands they love, building engaged and exciting communities for them to contribute to, and producing new pathways for them to become creators themselves. Dapper Labs' current studio partners include the NBA, NBPA, WNBA, WNBPA, LaLiga, NFL, NFLPA, Warner Music Group, Ubisoft, Genies, and UFC. We have raised over $600M from leading and notable investors including Andreessen Horowitz, Coatue, Union Square Ventures, Venrock, Google Ventures (GV), Samsung, and the founders of Dreamworks, Reddit, Coinbase, Zynga, and AngelList, among others.

Dapper Labs is accelerating the move to Web3 by building new apps and platforms that enable great user experiences while being accessible to hundreds of millions of fans of organizations like the NBA and NFL, for example. We’re ready to empower even more to bring mainstream-ready user experiences and scale to web3 applications.

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