Growth Marketing Manager
Job Summary
Job Description
The Growth Marketing Manager at Xsolla will develop, execute, analyze, and optimize marketing campaigns, primarily focusing on video game marketing. Responsibilities include managing significant monthly budgets across channels like Google AdWords, Facebook, and others; serving as the primary contact for advertising partners; supporting reporting and UA strategy; identifying and testing new traffic sources; monitoring ad monetization; collaborating on data analysis and insights; forecasting revenue; setting goals for junior team members; and managing legal documentation. The ideal candidate possesses 2-4 years of experience in performance advertising/marketing, preferably within the gaming industry, strong analytical and organizational skills, and excellent communication abilities.
Must have:
- Manage & optimize marketing campaigns
- Oversee marketing budgets
- Analyze user data & generate insights
- Experience in performance advertising
- Strong analytical & organizational skills
Good to have:
- Gaming/app marketing experience
- Familiarity with game data & analytics platforms
Perks:
- 100% company-paid medical, dental, and vision
- Unlimited Flexible Time Off
- Personalized career roadmap
- Professional development opportunities
9 skills required
Job Details
Opening
We are seeking a Growth Marketing Manager with experience supporting high-quality products, utilizing sustainable development practices, and maintaining a continuous improvement mindset to join our Consumer Marketing Department. The ideal candidate will be creative, analytical, detail-oriented, and highly motivated.
As a Growth Marketing Manager, you will be responsible for developing, executing, analyzing, and optimizing marketing campaigns. The best candidate will have experience managing video game marketing campaigns and a strong understanding of the game industry. If you’re passionate about gaming and have a background in video game campaign management, we’d love to hear from you!
ABOUT US
At Xsolla, we believe that great games begin as ideas, driven by the curiosity, dedication, and grit of creators around the world. Our mission is to empower these visionaries by providing the support and resources they need to bring their games to life. We are committed to leveling the playing field, ensuring that every creator has the opportunity to share their passion with the world. Headquartered in Los Angeles, with offices in Berlin, Seoul, and beyond, we partner with industry leaders like Valve, Twitch, and Ubisoft to clear the paths for innovation in gaming. Our global reach spans over 200 geographies, offering more than 700 payment methods in 130+ currencies.
Longevity Opportunity Vision Enjoy the game!
Responsibilities
- Manage and optimize performance marketing campaigns for Xsolla Consumer Marketing Department.
- Profitably oversee significant monthly budgets across key marketing channels such as Google AdWords, Facebook, ironSource, Vungle, Unity, and others.
- Serve as the primary point of contact for advertising partners, troubleshooting campaign issues as they arise.
- Support the manager in reporting, campaign optimization, and UA strategy, providing data and insights for budget planning.
- Identify, evaluate, and test new traffic sources from initiation to execution.
- Monitor ad monetization dashboards and reporting, taking action as necessary.
- Collaborate with the Marketing Director to analyze user data and generate forward-looking insights about user cohorts.
- Forecast expected revenue from different user groups.
- Set goals for junior team members and validate reporting accuracy.
- Conduct data analysis using Excel or SQL.
- Manage insertion orders and legal documentation with partners.
- Take full responsibility for the campaigns in progress.
Requirements
- BA/BS (or equivalent training) in Marketing, Economics, Computer Science, or a related field.
- 2-4 years of experience in performance advertising/marketing, preferably in digital marketing.
- Experience in quantitative analysis and reporting, ideally within the gaming industry.
- Strong organizational skills, keen attention to detail, and the ability to manage multiple tasks effectively.
- Excellent interpersonal and communication skills.
- 1+ years of marketing experience in gaming or the app space.
- Familiarity with game data and analytics platforms.
Nice to Have:
Don’t meet every requirement listed? Studies show that women and people of color are less likely to apply for jobs when they don’t meet every requirement. At Xsolla, we are committed to building a diverse and inclusive community, so if you think you could be amazing in this role, even without all the listed qualifications, please apply! You may be exactly who we didn’t even know we need.
Benefits:
We are passionate about fostering a supportive environment for our team, so we prioritize the physical, mental, and emotional well-being of our employees and their families through a comprehensive Benefits Program. This includes 100% company-paid medical, dental, and vision plans, unlimited Flexible Time Off, and a personalized career roadmap for each employee. By investing in professional development through training and educational opportunities, we ensure that our team thrives both personally and professionally. Together, we’re not just building a business; we’re cultivating a community that values creativity, collaboration, and the transformative power of play.
Equal Employment Opportunity Statement:
Xsolla is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other characteristic protected by law.
We consider qualified applicants with criminal histories in accordance with the Fair Chance Act.
Criminal History Consideration:
For the UA Manager, we will conduct a background check that may include the following:
Criminal history check
Employment verification
Education verification
Credit history check
Professional license verification
Relevance to Job Responsibilities:
The background check is relevant to this position because the following role responsibilities include creating assets for branding, and accessing confidential company data.
Rights Under the Fair Chance Act:
Applicants are encouraged to inquire about their rights under the Fair Chance Act. If you have questions regarding our hiring practices, please contact careers@xsolla.com.
By submitting the following job application form, you consent to Xsolla processing your data for career-related inquiries and potential employment opportunities. We process your data in accordance with this Xsolla Privacy Notice for Job Applicants. Please direct any inquiries regarding your data privacy to careers@xsolla.com.
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About The Company
Xsolla's video game business engine helps game developers and publishers operate more efficiently and sell more games. Serving only the video game industry, Xsolla caters to businesses from indie to enterprise, with solutions that solve the complexities of distribution, marketing, and monetization so developers, publishers, and platform partners. Our goal is to increase your audience, sales and revenue.
Headquartered in Los Angeles, with offices worldwide, Xsolla operates as a merchant and seller of record for major gaming entities like Valve, Twitch, Ubisoft, Epic Games, and PUBG Corporation.
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