Growth Marketing Manager, Performance Management

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

Role Overview: 

The PlayStation Store & Services Marketing team is responsible for marketing our flagship PlayStation Plus subscription service, and PlayStation’s multi-billion-dollar D2C businesses (PlayStation Store and PlayStation Direct). 

We are seeking a commercially-minded Growth Marketing Manager to join our Performance Management function.  

This role is key in driving data-informed strategy, delivering accurate budget forecasting, and building insightful commercial presentations to senior marketing leadership. Ideal candidates will bring a strong grounding in digital marketing, strategic consultancy, or performance media, with proven experience translating complex data into actionable insights that inform decision-making and drive business growth. 

 What you’ll be doing: 

Forecasting & Budget Management 

• Own the end-to-end marketing budget process across Store & Services, including spend forecasting, reconciliation, and reporting. 

• Partner closely with Finance and Media to ensure spend efficiency, accurate phasing, and ongoing alignment to business objectives. 

• Build financial models and dashboards to proactively track marketing investment performance and ROI. 

 Strategic Performance Reporting & Commercial Updates 

• Create and present high-impact, data-driven business updates for senior marketing leadership, with clear recommendations on budget reallocation, channel performance, and optimization opportunities. 

• Contribute to long-range planning, quarterly business reviews, and executive summaries to influence key strategic decisions. 

 Measurement & Data Analysis 

• Collaborate with Data Science, Analytics, and Global Media teams to define a robust performance measurement framework, ensuring effective attribution, incrementality understanding, and ROI evaluation. 

• Leverage analytics tools to identify performance trends, uncover growth opportunities, and support test-and-learn strategies. 

 Strategic Planning & Governance 

• Support the Performance Management Director in shaping and executing the global Store & Services marketing strategy. 

• Act as a central partner across marketing, media, creative, and product teams to ensure consistency, governance, and commercial alignment. 

 Cross-Functional Collaboration 

• Serve as a strategic bridge across global teams, including Finance, Media, and Commercial, ensuring cohesive and aligned marketing execution. 

• Support the Trading team in delivering standardized and insightful reports for weekly business unit reviews. 

 What we’re looking for: 

• 6+ years of experience in performance marketing, digital strategy, or marketing consultancy, preferably within entertainment, gaming, or ecommerce. 

• Advanced Excel and data modelling skills and strong Data analysis and manipulation skills 

• Experience with BI tools (Tableau, Looker, etc.) 

• Proficiency in PowerPoint to create impactful presentations 

• Demonstrated experience managing and forecasting multi-million-dollar marketing budgets 

• Strong strategic mindset with the ability to distil complex data into concise commercial narratives. 

• Proven success working in matrixed, global organizations with cross-functional collaboration at its core. 

 Benefits:  

• Discretionary bonus opportunity 

• Hybrid Working (Flex Modes) 

• Private Medical Insurance 

• Dental Scheme 

• London Allowance (if applicable) 

• 25 days holiday per year 

• On Site Gym 

• Subsidised Café 

• Free soft drinks 

• On site bar 

• Access to cycle garage and showers 

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. 

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.