Growth Marketing Specialist

1 Month ago • 2-3 Years • Marketing

Job Summary

Job Description

The Growth Marketing Specialist at MyFitnessPal will assist in reporting on paid marketing channels (Google Ads, YouTube Ads, Programmatic Display, CTV, etc.), budget management, and performance analysis. Responsibilities include providing optimization recommendations, collaborating with internal and external teams (Creative, BI, agencies), conducting marketing tests, and building reports to share learnings. The ideal candidate has 2-3 years of experience in digital media channel management and reporting, experience with mobile ad buying, strong analytical skills, attention to detail, and excellent communication skills.
Must have:
  • 2-3 years digital media channel management experience
  • Experience with Google Ads, YouTube Ads, Programmatic Display, CTV
  • Excellent analytical and Excel skills
  • Strong communication and collaboration skills
Good to have:
  • Mobile ad buying experience
Perks:
  • Flexible time-off policy
  • Volunteer days off
  • Mentorship program
  • Paid parental leave
  • Wellness allowance
  • Reward and recognition platform
  • MyFitnessPal Premium access
  • Learning and development opportunities
  • Competitive medical, dental, and vision benefits
  • Retirement savings program

Job Details

At MyFitnessPal, we believe good health starts with what you eat. We provide tools, resources and support to enable users to reach their health goals. The Marketing team at MyFitnessPal collaborates with all business units to help drive our business forward and help our users achieve their goals.

What you’ll be doing:

  • Assist the team in reporting of various paid marketing channels and app stores across different parts of the funnel.
  • Assist the team with budget management and reporting to ensure accurate pacing. 
  • Analyze channel performance reports and make optimization recommendations to marketing managers.
  • Work cross-functionally with the internal Creative team, Business Intelligence team, and with external agencies to better the performance of marketing.
  • Help with one-off marketing tests (channels, creatives etc) as and when required.
  • Builds reports and decks to share learnings with the larger organization. 

Qualifications to be successful in this role:

  • 2-3 years of experience managing / reporting on digital media channels such as Google Ads, YouTube Ads, Programmatic Display, CTV, etc. Both brand and agency experience are welcome.
  • Experience with mobile ad buying a plus.
  • Excellent with numbers and excel. You are good at digging data and parsing out signals that can meaningfully have an impact on campaign performance. 
  • Attention to detail. You understand the importance of getting seemingly small things right. 
  • Good interpersonal skills to collaborate effectively with marketing managers, creative teams, analytics teams as well as external agencies and publishers. 
  • Strong communication skills - both written and verbal

Please consider applying even if you don’t meet 100% of the qualifications. Research shows you can still be considered for a position if you meet some of the requirements. At MyFitnessPal, we’re building a fitness product for everyone and believe our team should reflect that. We encourage people of different backgrounds, experiences, abilities and perspectives to apply.

Exciting Full-Time Employee Benefits, Perks and Culture

Face-to-Face Connections: We value personal connections. Enjoy opportunities to meet and connect with your team members in person to help forge meaningful relationships that extend beyond the virtual realm. Teams meet as often as needed and all of MyFitnessPal gathers annually.

Flexibility At Its Best: Achieve the work-life balance you deserve. Enjoy a flexible time-off policy and work on your own terms with our Responsible Time Off benefit. 

Give Back: Use  your volunteer days off to support what matters most to you. Each full time teammate receives 2 days per calendar year to give back to their community through service.

Mentorship Program: Take control of your career through our mentorship program where, if you’d like, you will be matched with a teammate who can help you scale your skills and propel your growth.

Family-Friendly Support: Embrace the journey with confidence and care. Enjoy our paid maternity and paternity leave, to provide time to balance family responsibilities with your career and take the time needed to strengthen family relationships.  We understand the complexities of starting or expanding a family, which is why we provide best-in-class comprehensive assistance for fertility-related matters. 

Wellness Comes First: Live Good Health is one of our core values. Receive a monthly Wellness Allowance, empowering you to focus on your physical and mental well-being by choosing from a range of wellness initiatives, including dedicated mental health days.

Celebrate Greatness: Your hard work deserves recognition! Our reward and recognition platform empowers peers to acknowledge and reward each other for the exceptional contributions they make. 

Elevate Your Health & Fitness: Get access to MyFitnessPal Premium, allowing you to take your fitness, health and wellness journey to new heights.

Unlock Your Potential: Access our virtual learning and development library, and participate in training opportunities  to continuously grow and enhance your skills. 

Championing Inclusion: Our dedicated DEI Committee actively fosters a diverse and inclusive workplace by setting actionable goals and evaluating progress across the organization.

Healthcare Matters: Your well-being is our priority. Take advantage of our competitive medical, dental, and vision benefits that cater to your holistic healthcare needs. Feel secure and supported on your wellness journey.

Secure Your Future: Benefit from our retirement savings program, giving you peace of mind for your financial goals. Reach them sooner with MyFitnessPal’s competitive employer match.

 

At MyFitnessPal, our mission is to enable people to make healthy choices. And it wouldn't be possible without our team. We celebrate the unique POV that each person brings to the table and believe in a collaborative and inclusive environment. As an equal opportunity employer, we prohibit any unlawful discrimination on the basis of race, religion, military or veteran status, sex, gender, marital status, gender identity or expression, sexual orientation, national origin, age, or disability. These are our guiding ideologies and apply across all aspects of employment.

 

MyFitnessPal participates in E-Verify. 

Similar Jobs

ARHS - Solutions Architect (Sharepoint)

ARHS

Warsaw, Masovian Voivodeship, Poland (On-Site)
5 Months ago
My Fitness Pal - Director, Product Analytics

My Fitness Pal

United States (Remote)
2 Months ago
PlayStation Global - Staff Machine Learning Engineer, Enterprise Enablement

PlayStation Global

California, United States (On-Site)
3 Months ago
Playtech - UAT Tester

Playtech

Sofia, Sofia City Province, Bulgaria (On-Site)
3 Weeks ago
Monks - Associate Creative Director - Art (Contractual)

Monks

Noida, Uttar Pradesh, India (On-Site)
6 Months ago
Avalanche Studios Group - Brand Marketing Lead - The Hunter, Call of the Wild Franchise

Avalanche Studios Group

Stockholm, Stockholm County, Sweden (Hybrid)
2 Months ago
Garena - Associate/Senior Associate, Marketing

Garena

Singapore (On-Site)
5 Months ago
Patel greene - Senior PD&E Planner

Patel greene

Sarasota, Florida, United States (On-Site)
5 Months ago
The Walt Disney Company - Supervisor, Retail Marketing, CPC

The Walt Disney Company

Madrid, Community Of Madrid, Spain (Hybrid)
1 Month ago
Alphasense - Lifecycle Marketing Analyst

Alphasense

Remote, Oregon, United States (Remote)
2 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

PwC - Senior Associate_Power BI Developer_Advisory Corporate_Advisory_Bangalore Millenia

PwC

Bengaluru, Karnataka, India (On-Site)
6 Months ago
Hitachi - Customer Insights (CDP) Consultant

Hitachi

Pune, Maharashtra, India (Remote)
5 Months ago
Amanotes - Product Monetization Lead

Amanotes

Ho Chi Minh City, Ho Chi Minh City, Vietnam (On-Site)
3 Months ago
Visa - Sr. Analyst, Solutions Management (Issuing Consultant)

Visa

Almaty, Almaty Region, Kazakhstan (Hybrid)
3 Months ago
EXUSIA - Azure MS BI & Databricks Tech Lead

EXUSIA

Hyderabad, Telangana, India (Remote)
2 Months ago
PlayStation Global - Analytics Engineer

PlayStation Global

London, England, United Kingdom (On-Site)
2 Months ago
PwC - Manager-Data Engineer|Pune

PwC

Pune, Maharashtra, India (On-Site)
6 Months ago
Playtech - UX & Design Manager

Playtech

Sofia, Sofia City Province, Bulgaria (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

Jobs in United States

The Walt Disney Company - National Geographic Team Nature Production Intern, Summer 2025

The Walt Disney Company

Washington, District Of Columbia, United States (On-Site)
2 Months ago
The Walt Disney Company - Marine, Ports and Itinerary Planning Manager

The Walt Disney Company

Celebration, Florida, United States (On-Site)
1 Month ago
Velan Studios - Environment Artist

Velan Studios

New York, New York, United States (On-Site)
3 Weeks ago
Rockstar Games - Animation Systems Programmer

Rockstar Games

New York, New York, United States (On-Site)
1 Month ago
Next Level Business Services - DevOps Consultant

Next Level Business Services

San Diego, California, United States (On-Site)
5 Months ago
Sony Pictures Animation - Production Designer - Series

Sony Pictures Animation

Culver City, California, United States (On-Site)
1 Month ago
The Walt Disney Company - Manager, Software Engineer - Video Playback

The Walt Disney Company

New York, New York, United States (On-Site)
2 Months ago
Granicus - SLED Enterprise Account Executive - Northeast (Local)

Granicus

United States (Remote)
6 Months ago
Match Group - Product Operations Specialist

Match Group

San Francisco, California, United States (Hybrid)
5 Months ago
Anavation - Senior Cyber Advisor

Anavation

Fort Meade, Maryland, United States (On-Site)
5 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Crunchyroll - Theatrical Film Marketing Manager - EMEA

Crunchyroll

London, England, United Kingdom (Hybrid)
2 Months ago
The Walt Disney Company - Engagement & Lifecycle Marketing Intern, Summer 2025

The Walt Disney Company

Glendale, California, United States (On-Site)
1 Month ago
Games For Love - Volunteer Marketer (With No Salary/Compensation)

Games For Love

Lynnwood, Washington, United States (Remote)
8 Months ago
Universal Music - Project Manager, Marketing

Universal Music

Nashville, Tennessee, United States (On-Site)
2 Months ago
Google - Account Strategist, Mid-Market Sales, Google Customer Solutions

Google

San Francisco, California, United States (On-Site)
5 Months ago
Nintendo - Intern Forecasting & Analysis (m/f/d)

Nintendo

Frankfurt, Hessen, Germany (On-Site)
6 Months ago
Assystems - Ingénieur Sûreté H/F

Assystems

Romans-sur-Isère, Auvergne-Rhône-Alpes, France (On-Site)
5 Months ago
The Walt Disney Company - Associate Marketing Creative Manager, APAC Marketing

The Walt Disney Company

Seoul, South Korea (On-Site)
5 Months ago
NinjaVan - Creative Marketing Intern (Content Writing)

NinjaVan

Makati, Metro Manila, Philippines (Hybrid)
6 Months ago
Kabam - Web Strategist

Kabam

Los Angeles, California, United States (Hybrid)
1 Month ago

Get notifed when new similar jobs are uploaded