[HCM] Senior Marketing Specialist

1 Month ago • 3 Years + • Marketing

Job Summary

Job Description

The Senior Marketing Specialist will develop and execute innovative marketing plans and campaigns for Garena's game titles. Responsibilities include IMC planning and execution, managing social media channels, analyzing campaign performance, and collaborating with internal and external teams (KOLs, community managers, product teams). The role demands strong content creation skills (video, website copy, etc.), experience managing marketing budgets and timelines, and a deep understanding of the gaming landscape. This position requires proficiency in Vietnamese and English and a proven track record of successful marketing projects within the gaming or tech industry.
Must have:
  • 3+ years end-to-end marketing project management
  • Digital campaign marketing expertise
  • Gaming content production experience
  • IMC planning and execution
  • Social media campaign management
  • Data analysis and reporting
  • Fluency in Vietnamese and English
Good to have:
  • Experience with third-party marketing organizations
  • Experience in the Gaming & Tech industry
Perks:
  • Impactful & Challenging Work
  • Opportunities for Growth
  • Vibrant Culture
  • Autonomy
  • Competitive Package
  • Modern facilities
  • Office perks
  • Medical benefits

Job Details

Job Description

Your Mission

As a Senior Marketing Specialist in our Game Team, you'll be responsible for developing innovative marketing plans, creating engaging content and analyzing performance metrics to elevate our brand presence in the gaming community.

 

Your Quest

  • IMC Planning: Propose targets, develop and implement IMC (Integrated Marketing Communications) plans and campaigns, including the IMC component of product launching in alignment with key business priorities, brand & customer needs, and work with the Product team, KOLs, and Community team to deliver the results.
  • IMC Execution: Execute or manage the execution elements of the optimal IMC mix including content marketing (Generate ideas, do execution, optimize & report on: website, copywriting, art direction, video production (3D, MV, short film, iTVC, influencers activities. Leveraging content in different ways on various social media channels.
  • Campaign Management: Responsible for product and campaign awareness, user reach & engagement metrics on social media platforms (such as viewership,and  engagement), managing all brand’s media channels. Make sure the campaign is on time and within budget.
  • Marketing Analytics: Use analytics to drive key success metrics related to the marketing and brand awareness campaign & apply learnings in next projects launching.  
  • Manage and cultivate a relationship with a third-party organization that is relevant for Garena's marketing and publishing effort.
Job Requirements

Your Stats

  • Experience: Minimum 3 years in end-to-end Marketing project management with extensive experience in digital campaign marketing
  • Qualifications: Bachelor's degree or equivalent practical experience, coupled with a portfolio showcasing your past projects. Previous working experience in Gaming & Tech industry is a plus.
  • Adept in formulating ideas and plans into meticulous, structured documents for proposals, reporting, and presenting to key stakeholders.
  • Proven content production experience in Gaming content or Communication content (key content such as commercial video, website/ microsite, CGI video, iTVC, MV...)
  • Able to thrive in a fast-paced, dynamic environment, deliver under pressure and adapt to constantly changing priorities.
  • Fluent in Vietnamese and English

 

Why Join Us?

  • Impactful & Challenging Work: Join a dynamic environment where your contributions can shape the gaming experiences of millions.
  • Opportunities for Growth: Embark on a journey of personal and professional development across various business teams.
  • Vibrant Culture: Connect with like-minded individuals in a lively and inclusive workplace, where we work hard and play hard.
  • Autonomy: Take charge of your projects and make your mark on the gaming industry.
  • Competitive Package: Enjoy competitive salaries, modern facilities, office perks, and medical benefits.

 

APPLICATION FORM GUIDANCE:

Please submit your job application package with the following documents:

1. Your CV

2. Your Portfolio:

  • You can view a sample here: https://www.vnmedias.net/portfolio
  • It's not necessary to be a website, you can simply make a word/a doc/an excel/a pdf/a PPT/a showreel...
  • We are expecting to know about your significant projects, your roles and impacts in those projects along with those projects' results in this Portfolio

3. The Garena Application Form (Download the file from the link, fill in and upload it with your CV): https://shorturl.at/jr0Yq 

 

Ready to Play?

If you’re ready to take your career to the next level and make a real impact in the gaming industry, we want to hear from you! Apply now and let's create the next big thing in gaming together.

 

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About The Company

Garena is a leading global online games developer and publisher. Free Fire, its self-developed mobile battle royale title, was the most downloaded mobile game in the world in 2019, 2020, and 2021, according to data.ai, previously known as App Annie. 


Garena is run by passionate gamers and has a unique understanding of what gamers want. It exclusively licenses and publishes hit titles from global partners – such as Arena of Valor and Call of Duty: Mobile – in selected markets globally. Garena champions social and entertainment experiences through games, enabling its communities to engage and interact. Garena is also a leading esports organiser and hosts some of the world’s biggest esports events.


Garena is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Garena, Sea’s other core businesses include its e-commerce arm, Shopee, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology

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