Head of Events & Field Marketing
Job Summary
Job Description
Cognite is seeking a dynamic Head of Events & Field Marketing to lead its global event and field marketing strategy and execution. This pivotal role involves developing and driving worldwide initiatives to generate pipeline, revenue, and brand recognition. The ideal candidate will be a strategic thinker with proven experience in B2B SaaS events and field marketing, capable of leading a team and executing high-impact programs. Responsibilities include global strategy development, team leadership, end-to-end program execution (trade shows, executive roundtables, webinars, ABM field programs), pipeline generation, cross-functional collaboration, digital amplification, performance measurement, budget management, and vendor relations. The role emphasizes making a significant impact at a fast-growing AI SaaS company.
Must have:
- Global event and field marketing strategy development
- Team leadership and development
- End-to-end event execution
- Pipeline generation and revenue impact
- Cross-functional collaboration
- Performance measurement and optimization
- Budget management
Good to have:
- Experience in B2B SaaS
- Digital amplification
- Vendor and partner management
- Market trend analysis
Perks:
- Competitive Compensation
- 401(k) with 4% employer matching
- Health, Dental, Vision & Disability Coverages
- Unlimited PTO
- 18 Company Holidays
- Paid Parental Leave
- Employee Stock Purchase Program
- Employee Referral Program
- In-office catered lunches
- Stocked Fridges
- Diverse and inclusive workplace
- Modern and fun working environment
- Opportunity to work on ambitious projects
- Paid mobile phone and WiFi
6 skills required
Job Details
About Cognite
Embark on a transformative journey with Cognite, a global SaaS forerunner in leveraging AI and data to unravel complex business challenges through our cutting-edge offerings including Cognite Atlas AI, an industrial agent workbench, and the Cognite Data Fusion (CDF) platform. We were awarded the 2022 Technology Innovation Leader for Global Digital Industrial Platforms & Cognite was recognized as 2024 Microsoft Energy and Resources Partner of the Year . In the realm of industrial digital transformation, we stand at the forefront, reshaping the future of Oil & Gas, Chemicals, Pharma and other Manufacturing and Energy sectors. Join us in this venture where AI and data meet ingenuity, and together, we forge the path to a smarter, more connected industrial future.
Learn more about Cognite here
Our values
Impact: Cogniters strive to make an impact in all that they do. We are result-oriented, always asking ourselves.
Ownership: Cogniters embrace a culture of ownership. We go beyond our comfort zones to contribute to the greater good, fostering inclusivity and sharing responsibilities for challenges and success.
Relentless: Cogniters are relentless in their pursuit of innovation. We are determined and deliverable (never ruthless or reckless), facing challenges head-on and viewing setbacks as opportunities for growth.
Ready to make a significant impact at a fast-growing, category-leading AI SaaS company? We're seeking a dynamic and results-oriented Head of Events & Field Marketing to lead our global event and field marketing strategy and execution.
This is a pivotal role that blends strategic leadership with hands-on execution. You'll be responsible for developing and driving our worldwide event and field marketing initiatives, directly contributing to pipeline generation, revenue growth, and brand recognition across new and existing accounts. You'll build and lead a high-performing team while remaining deeply involved in the planning, coordination, and execution of high-impact programs.
The ideal candidate is a strategic thinker with a proven track record in B2B SaaS events and field marketing, who can inspire a team and isn't afraid to roll up their sleeves. You'll be instrumental in translating business objectives into measurable marketing outcomes, fostering strong collaboration between marketing and sales globally.
What You'll Do
- Global Strategy & Leadership: Develop and own the global event and field marketing strategy, aligning it with overall company growth objectives and regional sales targets.
- Team Leadership & Development: Recruit, mentor, and lead a high-performing global team of event and field marketing professionals, fostering a culture of collaboration, innovation, and continuous improvement.
- Program Ownership & Execution: Oversee the end-to-end planning, coordination, and hands-on execution of a diverse portfolio of global and regional in-person and virtual events, including:
- Tier 1 trade shows and industry conferences
- Executive roundtables and dinners
- Customer roadshows and user conferences
- Proprietary webinars and virtual summits
- Account-Based Marketing (ABM) driven field programs
- Pipeline Generation & Revenue Impact: Design and implement integrated field marketing plans that leverage events and field activities to drive demand generation, MQLs, product demos, pipeline growth, and upsell opportunities within existing accounts.
- Cross-Functional Collaboration: Partner closely with global and regional sales, demand generation, product marketing, and partner marketing teams to ensure seamless campaign orchestration, consistent messaging, and effective lead follow-up strategies.
- Digital Amplification: Collaborate with demand generation and digital marketing teams to amplify event and field programs through digital channels, including email marketing, paid media, and social campaigns.
- Performance Measurement & Optimization: Establish clear goals, define key metrics, and relentlessly measure and report on the performance of all event and field marketing initiatives using key marketing KPIs (e.g., MQLs, CPL, opportunity sourcing and influence, conversion rates, ROI). Conduct post-event and campaign evaluations, analyze results, and make data-driven recommendations for continuous optimization. Reporting on monthly, quarterly, and annual cadences is required.
- Budget Management: Effectively manage the global event and field marketing budget, ensuring optimal allocation of resources to achieve maximum ROI.
- Vendor & Partner Management: Evaluate and grow partner demand generation opportunities. Build and nurture relationships with new and existing vendors, agencies, contractors and associations to enhance market penetration and program effectiveness.
- Market Insights: Stay abreast of the latest trends, technologies, and best practices in event marketing, field marketing, and the broader B2B SaaS landscape.
- Serving as a role model within Cognite: championing our values and principles and fostering a culture of psychological safety, openness, and trust within the team and broader organization.
Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. We are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
A snapshot of our many perks and benefits as a Cogniter
* Competitive Compensation including base plus bonus
* 401(k) with 4% employer matching
* Health, Dental, Vision & Disability Coverages with premiums fully covered for employees and all dependents
* Unlimited PTO + flexibility to enjoy it
* 18 Company Holidays including the week between Christmas & New Years
* Paid Parental Leave Program
* Employee Stock Purchase Program (ESPP)
* Employee Referral Program
* In office catered lunches 3x per week via Colorfull Catering + Fully Stocked Fridges in the offices
* Join a team of 70 different nationalities 🌐 with Diversity, Equality and Inclusion (DEI) in focus 🤝.
* A highly modern and fun working environment with sublime culture across the organization, follow us on Instagram @cognitedata 📷 to know more
* Opportunity to work with and learn from some of the best people on some of the most ambitious projects found anywhere, across industries
* Join our HUB 🗣️ to be part of the conversation directly with Cogniters and our partners.
* Paid mobile phone and WiFI
*A pet lover? Get the chance to meet Spot 🐶!
Why choose Cognite? 🏆 🚀
* Join us in making a real and lasting impact in one of the most exciting and fastest-growing new software companies in the world.
* We have repeatedly demonstrated that digital transformation, when anchored on strong DataOps, drives business value and sustainability for clients and allows front-line workers, as well as domain experts, to make better decisions every single day.
* Built In 2024 Best Places to Work in Austin, TX and Houston, TX
Apply today!
If you're excited about the opportunity to work at Cognite and make a difference in the tech industry, we encourage you to apply today! We welcome candidates of all backgrounds and identities to join our team.
We encourage you to follow us on Cognite LinkedIn; we post all our openings there.
Equal Opportunity
Cognite is committed to creating a diverse and inclusive environment at work and is proud to be an equal opportunity employer. All qualified applicants will receive the same level of consideration for employment; everyone we hire will receive the same level of consideration for training, compensation, and promotion.
We ask for gender as part of our application because we want to ensure equal assessment in the recruitment process. Your answer will help us reach this commitment! However, the question about gender is optional and your choice not to answer will not affect the assessment of your application in any way.
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