Head of Global Account Based Marketing

About Us:

We're on a mission to make it possible for every person, team, and company to be able to tailor their software to solve any problem and take on any challenge. Computers may be our most powerful tools, but most of us can't build or modify the software we use on them every day. At Notion, we want to change this with focus, design, and craft.

We've been working on this together since 2016, and have customers like OpenAI, Toyota, Figma, Ramp, and thousands more on this journey with us. Today, we're growing fast and excited for new teammates to join us who are the best at what they do. We're passionate about building a company as diverse and creative as the millions of people Notion reaches worldwide.

Notion is an in person company, and currently requires its employees to come to the office for two Anchor Days (Mondays & Thursdays) and requests that employees spend the majority of their week in the office (including a third day).

About The Role:

Notion has a very successful "land and expand" business model. Our customers start using Notion for free, and upgrade over time as they expand their teams and embrace increasingly sophisticated use cases. Often, our Notion users and champions are different than the person who has enterprise purchasing authority.

The Demand Gen team serves as a dot-connecter across sales, marketing and operation teams to identify, engage, and convert decision makers at our target mid market and enterprise companies.

As the Global Account-Based Marketing (ABM) Lead, you will own and execute global ABM strategy, campaign creation, pipeline metrics, and more. This is a highly strategic role focused on driving results that contribute meaningfully to Notion's bottom line.

What You'll Achieve:

• Lead a best in class account-based marketing function globally: Own strategy, execution, and the results of your programs, including 1:many, 1:few and 1:1 ABM campaigns and programs that drive prospect engagement of a set list of target accounts—advancing them through the sales funnel.
• ABM Strategy: Partner closely with the Head of Demand Gen and GTM leadership on ABM strategy that is innovative and appropriate for Notion's funnel and market.
• Measurement and insights: Execute and deliver key performance indicators such as leads generated, pipeline contribution, program performance metrics, and revenue influenced, and report on your programs with actionable insights.
• Partner with our Operation and BizTech teams to manage and better utilize our go-to-market and ABM systems to target top-of-funnel customers and target marquee accounts through their buying journey.
• Functional collaboration: Partner closely with Sales and broader Marketing team to build customized marketing plans and objectives for top accounts and craft hyper-relevant, tailored programs that nurture those accounts from prospecting to close to expansion.
• Teaming and culture: Foster a productive and collaborative work environment within the marketing team and with other departments. Embody our values and develop strong relationships across the business.

Skills You'll Need to Bring:

• Proven experience in a similar role: At least 8-10 years of experience in Account-Based Marketing at growth phase B2B SaaS companies including at least 5 years leading ABM teams.
• ABM expertise: You have a track record of hitting aggressive growth goals leveraging ABM channels (paid advertising, content syndication, direct mail, etc), expert in end-to-end campaign development, execution, and measurement.
• Strong program management skills: Proven track record of defining and delivering complex global ABM programs and campaigns. You should be able to plan, manage, and partner with broader marketing teams to execute multiple channels simultaneously, while meeting deadlines and budget requirements.
• Strong analytical skills: You have data-driven approach to understand customer journeys and decision makers. You should be able to identify and prioritize target accounts using market research and customer insights to design effective campaigns.
• Executive presence and high EQ: Excellent communication skills and great at building cross functional relationships. You've worked closely with data, sales, content and operations partners, and comfortable presenting in executive-level settings.
• Proven track record of hiring and managing high-performing and highly collaborative account-based marketing teams.

Nice to Haves:

• Experience driving ABM for a freemium SaaS business

We hire talented and passionate people from a variety of backgrounds because we want our global employee base to represent the wide diversity of our customers. If you’re excited about a role but your past experience doesn’t align perfectly with every bullet point listed in the job description, we still encourage you to apply. If you’re a builder at heart, share our company values, and enthusiastic about making software toolmaking ubiquitous, we want to hear from you.

Notion is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Notion considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Notion is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please let your recruiter know.

Notion is committed to providing highly competitive cash compensation, equity, and benefits. The compensation offered for this role will be based on multiple factors such as location, the role’s scope and complexity, and the candidate’s experience and expertise, and may vary from the range provided below. For roles based in San Francisco, the estimated base salary range for this role is $230,000-270,000.

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