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Tonies Studios
North Rhine-Westphalia, Germany (Hybrid)

Head of Global Corporate Communications

5 Months ago • 8 Years +
Social Media

Job Description

The Head of Global Corporate Communications will lead tonies' global communications efforts, developing and implementing a unified strategy to enhance the company's reputation and strengthen its brand. Responsibilities include shaping a cohesive narrative across all markets, leveraging word-of-mouth advocacy, defending tonies' position as a category creator, promoting audio storytelling, building credibility in strategic areas, collaborating with brand and marketing teams, overseeing internal and external communication channels, and managing relationships with key stakeholders. The ideal candidate will have extensive experience in a publicly listed, global B2C company, strong media relations, and expertise in financial communication.
Must Have:
  • 8+ years experience in publicly listed global B2C company
  • Strategic communication expertise
  • Hands-on leadership & international experience
  • Financial communication savvy
  • Data-driven approach & social media expertise
  • Strong media network & crisis communication skills
Perks:
  • Global Teamwork
  • Flexible work arrangements
  • Mobility options (transport, parking, bicycle)
  • Enhanced security (pension, disability insurance)
  • Generous paid leave & 'toniecation days'
  • Continuous learning opportunities
  • Language learning & relaxation apps access
  • Tonies product discounts

Add these skills to join the top 1% applicants for this job

team-management
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About tonies:
tonies is the world’s largest interactive audio platform for children with around 8 million Tonieboxes and more than 100 million Tonies figurines sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. As the original category creator in interactive audio for children, tonies stands apart in its pioneering approach and market leadership.

Tonieboxes have been activated in over 100 countries, the content portfolio includes more than 1,100 Tonies figurines in several languages. Since its inception, tonies has achieved significant milestones, including listing on the Frankfurt Stock Exchange in November 2021 as well as a globally present team of over 550 dedicated professionals operating from various countries.

Joining our tonies team means being part of an inspiring mission to create innovative and meaningful experiences for children around the world. Together, we’re shaping the future of play, learning, and imagination.
You as part of tonies:
We are looking for an experienced and strategic Head of Global Corporate Communications (all genders) to lead our global communications efforts. This role is key to enhancing the company’s reputation, shaping a unified communications strategy, and strengthening the tonies brand. The ideal candidate will have expertise in strategic communication and a hands-on approach to driving our corporate narrative, defending our position as a category creator and ensuring consistent messaging across all markets.
Your tasks and responsibilities will include:
  • Develop and implement a unified global communications strategy, replacing country-specific approaches with a cohesive narrative.
  • Differentiate the company’s story within the sector, ensuring consistent messaging across key audiences.
  • Leverage high NPS and word-of-mouth advocacy to amplify communications and resonate authentically with current and prospective audiences.
  • Defend tonies as the original Category Creator, ensuring this message is consistent across media and stakeholder engagements.
  • Promote audio storytelling, particularly in the USA, while maintaining a strong global brand identity.
  • Build tonies' credibility in select strategic areas with internal and external experts.
  • Collaborate with brand and marketing teams to define and execute a communications plan that supports corporate messaging.
  • Oversee internal and external communication channels to ensure cohesive and strategic messaging across departments.
  • Manage relationships with management, Investor Relations, and key stakeholders, ensuring compliance and proactive crisis management.
What we are looking for:
  • Experienced communications leader with at least 8 years in a publicly listed, global B2C company, acting as a trusted advisor to executives in dynamic industries (e.g., CPG/FMCG, Media & Entertainment, Toys).
  • Hands-on leader with international experience, advising business leaders and executing strategies across functions and markets, thriving without reliance on a large support team.
  • Savvy financial communicator with expertise in capital markets and investor relations, delivering impactful messaging in a global financial environment.
  • Digital, data-driven, and metrics-oriented, experienced in communications reporting, using brand/reputational tracking tools, and leveraging social media as a strategic communication tool.
  • Proven track record in shaping corporate narratives and thought leadership, connecting internal messaging with clients, stakeholders, media, and investors, while fostering customer advocacy and high brand loyalty.
  • Strong media network with senior contacts, adept at managing stories, crisis communications, and ensuring consistent, high-impact media coverage with integrity.
  • Willing to work from our Düsseldorf headquarters 2–3 days per week to foster collaboration and team alignment.
Why tonies?
  • Global Teamwork: We collaborate across departmental and country borders on our vision to bring the Toniebox into every child's room in the world.
  • Come as you are: This applies not only to the dress code but also to everything else. Because only where you truly feel comfortable can you give your best.
  • Mobility: Choose the option that suits you best - a Deutschlandticket (public transport ticket) for unlimited mobility, a monthly contribution for an office parking space, a leasing bicycle, or a remote work subsidy.
  • Enhanced Security: Benefit from subsidies for company pension plans, occupational pension schemes, and occupational disability insurance.
  • Rest & Time Off: Enjoy 30 days of paid annual leave as well as three additional days off such as Rosenmontag, Christmas Eve, and New Year's Eve. After one year of employment, you can also use up to 10 "toniecation days" (unpaid leave days).
  • Continuous Learning: Benefit from our internal and external training opportunities as well as an individual learning budget to continuously expand your knowledge.
  • Language Learning & Relaxation: Improve your communication skills with the language learning app Babbel and find relaxation through our access to the meditation app Calm.
  • Discounts: Benefit from attractive discounts on our entire range of tonies products.
Good to know:
As part of our principles, we are committed to supporting inclusion and diversity at tonies. We actively celebrate our colleagues’ different abilities, ethnicities, faith and gender. Everyone is welcome and supported in their development at all stages in their journey with us. 

We look forward to hearing from you!

Esther Sommerfeld
Team Lead Talent Acquisition - Central
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