Head of Monetization

2 Months ago • 5 Years + • Monetization

Job Summary

Job Description

The Head of Monetization at Huuuge Games will be responsible for developing and implementing monetization strategies to maximize revenue while ensuring a positive player experience. Key responsibilities include designing in-app purchase strategies, analyzing player journeys, creating targeted monetization campaigns, conducting A/B testing, managing promotions, analyzing KPIs, collaborating with cross-functional teams, and leading and developing a team of monetization specialists. The ideal candidate will have 5+ years of experience in monetization, CRM, Live Ops, or product management within the iGaming or mobile app industry, strong analytical and leadership skills, and a passion for gaming.
Must have:
  • 5+ years experience in monetization/iGaming/mobile apps
  • Strong understanding of purchase strategies & player segmentation
  • Proven people management & team leadership skills
  • Proficiency in data analysis, A/B testing, and CRM tools
  • Strong analytical mindset and communication skills
  • Passion for gaming and social casino/iGaming knowledge
Good to have:
  • Experience in behavioral economics
  • Knowledge of SQL, Python, or VBA
  • Familiarity with blockchain, NFTs, or emerging technologies

Job Details

Job description

Introduction:

At Huuuge Games we make top grossing mobile games that bring people together through fun and social mobile gaming. Our new bet is on creating a new powerful social casino-powered gaming experience and we want you to be a part of the founding team!

How will you make an impact with us? 

As a Head of Monetization, you will be responsible for developing and optimizing monetization strategies that maximize revenue while maintaining a positive player experience. Your key responsibilities include:

  • Monetization Strategy & Execution – Design and implement in-app purchase strategies, pricing models, and special offers to optimize revenue generation​.

  • Player Journey - Analyze, design and implement, player journeys throughout the life cycle of the player and adjust it to various stages in the life cycle, segments, activities and more.

  • Player Segmentation & Personalization – Utilize player data to create targeted  and personalized monetization strategies, ensuring relevant and personalized offers for different user groups​.

  • A/B Testing & Experimentation – Conduct A/B and multivariate testing on pricing, promotions, packages combinations, games and monetization features to maximize conversion and retention rates and revenue per user​ as well as player life span.

  • Live Operations & Promotions – Develop and execute game promotions, limited-time offers, and dynamic pricing strategies that drive player engagement and retention​.

  • Data Analysis & Optimization – Monitor key performance indicators (KPIs) and analyze player purchasing behavior to refine monetization strategies​.

  • Collaboration with Cross-Functional Teams – Work closely with Game economy, Product, Game Design, Data and VIP teams to align monetization initiatives with game objectives​.

  • Leadership & Team Development – Manage, mentor, and develop a team of monetization and CRM specialists, fostering a high-performance culture​.

  • Industry Research & Best Practices – Stay up to date with trends in social casino, iGaming, and mobile gaming to ensure innovative and competitive monetization strategies​.

Job requirements

This is the right job for you if you have:

  • 5+ years of experience in monetization, CRM, Live Ops or product management within the iGaming or mobile app industry​.

  • Strong understanding of purchase strategies, player segmentation, and live-service monetization models​.

  • Strong understanding of player’s behaviour and psychographics and ability to create detailed player’s journeys to increase life time value and life span of players

  • Proven people management skills—experience leading and mentoring teams​.

  • Proficiency in data analysis, A/B testing, and CRM tools​.

  • Proficiency in CRM, Live ops and gamification tools

  • Ability to collaborate effectively across Product, Game Design, and Live Ops teams​.

  • Strong analytical mindset—capable of interpreting complex player behavior and revenue data​.

  • Excellent communication and stakeholder management skills​.

  • Passion for gaming and deep knowledge of social casino or iGaming industry trends​.

Surprise us with:

  • Experience in behavioral economics and psychological pricing models.

  • Knowledge of SQL, Python, or VBA for advanced data analysis.

  • Familiarity with blockchain, NFTs, or emerging monetization technologies.

We thought you’d appreciate:

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About The Company

Huuuge is an international free-to-play games developer and a global publisher of digital games on mobile and web platforms, with a mission to empower billions of people to play together, as part of the Huuuge vision to transform mobile gaming into a massively social experience. 


In order to continue building one of the global leaders in real-time, free-to-play mobile gaming, Huuuge aims to redefine the user experience by offering best-in-class live operations and innovative social features in its games.


Huuuge is one of the fastest-growing mobile game developers, having generated annual consolidated revenue growth of 30.6% in the period between 2017 and 2019 (CAGR). The Company develops and publishes its games globally and its users play its games in almost every country in the world.


Huuuge’s major areas of operations are development and publishing. Development encompasses all activities related to the development of new games. Huuuge has a proven track record of developing successful games within the social casino subgenre through its systematic development process. Publishing encompasses activities from the launch of a game onwards, including relationship building with distributors, marketing and continuous post-launch game optimization.


As of September 30, 2020 Huuuge had 4.74 million Monthly Active Users (“MAU”) compared to 3.98 million, 3.72 million and 3.32 million as at calendar year end 2019, 2018 and 2017, respectively.

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