Head, Social Marketing - India

Netflix is one of the world’s leading entertainment services with 278 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

The Role

ABOUT NETFLIX

At Netflix, our mission is to entertain the world. Whatever their taste, and no matter where they live, we give our 270M+ members access to best-in-class TV series, feature films, documentaries, and mobile games. We are the world’s biggest fans of entertainment, and we’re always looking to give members the thrill of the next great story. It’s an amazing time to join Netflix as we continue shaping the future of global entertainment and grow the brand and business in India. 

THE ROLE

We are looking for a marketing leader to head Social marketing for Netflix India. The Netflix India social community (~50M strong) is one of our most valuable brand assets, contributing meaningfully to our title, talent and brand marketing efforts.  This person will lead a talented team of social marketing managers who are responsible for best in class work in both community management and campaigns. This team operates at the center of pop culture, driving conversation & engagement, creating & reacting to trends, and connecting audience needs with brand  & business needs. 

This role, Head - Social Marketing, is based in Mumbai and will report to the Vice President, Marketing, India

RESPONSIBILITIES

• Leading a talented team of social marketing professionals responsible for all aspects of community & audience management; programming; and leading the social strategy and execution for title campaigns.

• Owning and driving overall Social Marketing strategy and connecting this with overall marketing strategy. 

• Responsible for strategy and execution across all handles / channels (youtube, shorts, instagram, facebook, twitter / x, twitter south)

• Cross functional collaboration working deeply with content, PR, comms, product, legal and other cross functional teams and peers to drive audience & business impact

• An integral part of the marketing team working closely with other marketing functions (title marketing, service and slate marketing, marketing production, marketing partnerships, and global marketing teams) to drive impact.

• Operating at the cutting edge of pop culture: able to see ahead of corners, spot trends, identify opportunities, and bring this knowledge to bear to drive conversation and audience engagement. 

• An integral part of campaigns across local originals, global originals, local and global licensed / Pay1, brand campaigns - contributing both strategically and through implementation to bring alive the campaigns

• Integral contributor to overall marketing strategy as part of the India Marketing Leadership team

• Building strong relationships both internally with cross functional partners and externally with critical industry stakeholders, key talent, showrunners, directors, and production houses.

• Owning the social marketing budget and driving effectiveness and efficiency with the spends. 

• Building and fostering social agency relationships and managing them to deliver outstanding work

• Defining and implementing workflows, processes, checking and refining them to ensure smooth 360 functioning of work between teams and functions

• A culture builder leading by example: an Unusually Responsible person with Selflessness, Courage, Candor, Creativity; leaning into Netflix cultural tenet of Context, not Control, giving teams the space, support and direction to thrive at Netflix, and always striving for what’s best for Netflix

• Innovating and fuelling creativity: defining how social marketing is done for the growing streaming entertainment category in the country 

• Contributing to growing the Netflix brand in India through a combination of impactful social marketing, connecting the dots on creative, media, business and strategy and generating insights for growth.

EXPERIENCE, SKILLS AND ATTRIBUTES

• 10-15 years of experience in building creative consumer marketing campaigns 

• Demonstrated experience and expertise in leading social marketing for proven, world class internet-first brands

• Deep, extensive knowledge of the social ecosystem and landscape 

• Entertainment marketing experience (in marketing films / series, content marketing)

• Proven track record of building impactful, cutting edge social marketing campaigns that connect with audiences and break through the cultural zeitgeist 

• Experience in leading high performance teams, with a knack of team building and fostering a highly collaborative environment

• Exceptional relationship building skills - with teams, peers, cross functional partners, external stakeholders

• Exceptional communication skills - verbal, presentation, written - with the ability to communicate thinking effectively and sharply, and inspire teams across all levels

• Experience with strategizing and executing across key social channels and platforms and audiences

• Experience in managing a high volume of campaign & campaign types in parallel

• Demonstrated experience of creative excellence across multiple campaigns & brands

• Consumer-first thinking and insights and how they translate into campaign strategy and execution

• Rich understanding of the entertainment and cultural landscape and how it influences brand & content marketing 

• Ability to structure, organize and manage a complex, challenging and dynamic work environment of both internal and external stakeholders and campaign timelines 

• Humility, curiosity, a learning mindset and an openness to receive & act on feedback 

• Strong judgment and proven leadership skills of leading large, talented teams

We are an equal opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status or disability status.