Senior Marketing Specialist

About The Position

We are looking for a highly experienced Senior Marketing Specialist, working full-time and based in Hanoi. The position will need expertise in Integrated Marketing Communications (IMC) planning to lead and execute marketing initiatives for our new game. The ideal candidate will develop and implement strategies to grow user awareness, engagement, and interest in new content and events. This role requires strong strategic thinking, budget management, and collaboration with both internal and external teams to deliver impactful campaigns.

Your Quest

• Develop and implement marketing strategies and IMC plans to enhance awareness, engagement, and interest in new Gaming content and events.
• Define content USPs, key messaging, and execute detailed marketing plans to achieve brand and campaign objectives.
• Manage the execution elements of the optimal IMC mix and leverage contents on various social media channels.
• Manage marketing budgets, ensuring efficient allocation of resources, timely execution, and alignment with performance goals.
• Collaborate with cross-functional teams (e.g., product, design, video editing, legal, purchasing, and development teams) to execute integrated marketing campaigns.
• Manage and cultivate relationship with external partners including production houses, agencies, influencers, KOLs, social media platforms (Facebook, YouTube), artists, and cosplayers to amplify brand visibility and engagement.
• Use analytics to drive key success metrics related to the marketing and brand awareness campaign & apply learnings in next projects.  
• Manage and train junior marketing collaborators to ensure team growth and performance.

Your Stats

• Passion about the Game industry is a must. Have at least 100 hours playing FPS game.
• Bachelor's degree from a reputable university or equivalent practical experience.
• Minimum 3 years of experience in end-to-end strategic marketing with extensive experience in digital. marketing and campaign management is a must, and prior experience working in the Gaming industry is a plus.
• Proven track record (with portfolio) of campaign launching and content production.
• Highly logical and analytical, with a curious mind to constantly explore industry best practices.
• Able to handle multiple tasks in an organized manner and deliver under pressure.
• Able to communicate fluently and effectively in Vietnamese and English.

What we offer:

• Impactful and challenging work: Join a dynamic environment where your contributions can shape the gaming experiences of millions
• Opportunities for growth: Embark on a journey of personal and professional development across various business tracks
• Vibrant culture: Connect with like-minded individuals in a lively and inclusive workplace, where we work hard and play hard
• Competitive package: Enjoy competitive salaries, modern facilities, office perks and medical benefits.

*APPLICATION FORM GUIDANCE:

Please help to submit your job application package with the documents as  

1. Your CV

2. Your Portfolio (should cover (1) campaign launching AND (2) content production, with your role and impact in each project/campaign/event) 

3. The Garena Application Form (you can download the file in the link below, fill in and upload with your CV):

If you are passionate about gaming and have a strong track record in marketing strategy and execution, we’d love to hear from you!