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Influencer Analyst/Reporting

Lima Province, Peru (On_site)

Influencer Analyst/Reporting

2 Weeks ago • All levels • Campaign Management

About the job

3 skills required for this role

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looker

spark

power-bi

Job Description

Generate detailed reports on influencer campaign performance and provide insights for optimization. Utilize analytics tools to evaluate influencer and campaign effectiveness, reporting on key metrics like reach, engagement, conversions, and ROI. Provide data-driven recommendations to optimize current and future campaigns, maximizing impact and return on investment. Collaborate closely with the team to ensure effective strategy alignment and execution. Responsibilities include analyzing data from various social media platforms, creating comprehensive reports, and providing strategic recommendations for improved campaign performance.

Must have:

Bachelor's degree in Marketing or related field
Experience in data analysis, digital marketing, or influencer management
Knowledge of social media platforms and analytics tools (Power BI, Looker Studio)
Report generation and data-driven recommendations

Perks:

EPS
100% covered oncological insurance

Descripción de la empresa

Publicis Groupe, fundada en 1926, es el segundo grupo de comunicaciones más grandes del mundo. En Perú, liderando el mercado peruano con un conglomerado de agencias de medios, “Publicis Media”, a las cuales pertenecen Starcom, Spark y Zenith, y con su división de agencias creativas “Publicis Communications”: Publicis WW y Digitas. Somos creadores de valor para nuestros clientes a través del manejo de medios tradicionales y digitales utilizando estrategias de inversión, inteligencia y análisis de la información, Big Data, tecnología, Performance marketing y contenido.

Si te encuentras interesado, te apasiona el mundo de publicidad y marketing y consideras que cumples con el perfil, aplica directamente a la vacante y únete a #ThePowerOfOne.

Descripción del empleo

Generar reportes detallados sobre el desempeño de las campañas con influencers y proporcionará insights para optimizar futuras colaboraciones.
Utilizar herramientas de análisis para evaluar el rendimiento de los influencers y las campañas. Generar informes detallados sobre métricas clave como alcance, engagement, conversiones y ROI.
Proporcionar recomendaciones basadas en datos para optimizar las campañas en curso y futuras, asegurando el máximo impacto y retorno de inversión.
Trabajar estrechamente con el equipo para garantizar una alineación y ejecución efectiva de las estrategias de influencer marketi

Requisitos

Bachiller en la carrera de Marketing, Publicidad o afines.
Experiencia previa en analisis de datos, marketing digital o gestión de influencers.
Conocimiento profundo de las principales plataformas de redes sociales y herramientas de analisis (Power BI, Looker Studio, etc)

Información adicional

EPS
Seguro oncologico cubierto al 100%

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About The Company

Publicis Groupe

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Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the second largest communications group in the world and a leader in marketing, communication, and digital business transformation, led by Arthur Sadoun, the third CEO in its history.

Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 98,000 professionals.

Facebook: http://www.facebook.com/publicisgroupe

Twitter: @PublicisGroupe

Youtube: http://www.youtube.com/publicisgroupe

Website: www.publicisgroupe.com