Influencer Marketing Coordinator

2 Days ago • All levels

About the job

Summary_{By Outscal}

About the job:

Our client is seeking an Influencer Marketing Coordinator to report to the Social Media Manager and support influencer marketing program tasks and coordination. This role demands experience across all aspects of executing influencer marketing campaigns. Key responsibilities include outreach and onboarding of influencers, achieving quarterly KPI's related to influencer partnerships and testing goals, accurate tracking of influencer costs, orders, and agreements against budgets and SOPs, acting as the main point of contact for influencers during campaign execution, handling communication, troubleshooting, and feedback, strategizing and creating influencer agreements based on collaboration cost and determining requirements, maintaining and updating a database and reporting of influencers, collaboration history, and performance data, assisting in creating campaign briefs with brand messaging, guidelines, and key deliverables, collecting and tracking influencer-generated content for approval and repurposing, coming up with fresh ideas for collaborations and content, collaborating with creative team members for photo and video asset creation, placing influencer orders, tracking order values, and collaborating with customer service to resolve influencer order issues.

Must have:

Excellent written and verbal English communication
Direct experience using influencer and social media management tools (Grin, Sprout)
Understanding of influencer marketing strategies, platforms, and metrics
Strong copywriting, email, and organizational skills
Ability to partner well with others and work as a team as well as independently in a fast-paced environment
Ability to multi-task and prioritize daily, weekly, monthly tasks
Experience with Microsoft Office - Outlook, Excel, Word, PowerPoint
Desire to learn new software and skills

Description

Our client is looking for an Influencer Marketing Coordinator who will report to the Social Media Manager and support tasks and coordination related to the influencer marketing programs. The successful candidate will have experience with all aspects of executing influencer marketing campaigns.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Complete outreach and onboarding of influencers for campaigns and collaborations.
Achieve quarterly based KPI’s related to influencer partnership quantities and testing goals.
Accurately track influencer costs, orders, and agreements against budgets and SOPs.
Act as the main point of contact for influencers during campaign execution, handling communication, troubleshooting, and feedback.
Strategize and create influencer agreements based on cost of collaboration and determine requirements accordingly.
Maintain and update a database and reporting of influencers, collaboration history, and performance data.
Assist in creating campaign briefs that include brand messaging, guidelines, and key deliverables.
Collect and track influencer-generated content for approval and repurposing on social media platforms including the processes.
Come up with fresh ideas for influencer collaborations and content ideas.
Work collaboratively with creative team members for creation of photo and video assets.
Place influencers’ orders, track values of orders placed, and collaborate with customer service team to resolve influencer order issues.

Requirements

Ability to work US hours (EST time zone) is required.
Excellent written and verbal English communication.
Direct experience using influencer and social media management tools (Grin, Sprout)
Understanding of influencer marketing strategies, platforms, and metrics.
Strong copywriting, email, and organizational skills.
Ability to partner well with others and work as a team as well as independently in a fast-paced environment.
Ability to multi-task and prioritize daily, weekly, monthly tasks.
Experience with Microsoft Office – Outlook, Excel, Word, PowerPoint
Desire to learn new software and skills.