Influencer Marketing Manager
Job Summary
Job Description
As an Influencer Marketing Manager at Tinder, you will be responsible for executing the influencer strategy on platforms like TikTok and Instagram. You will identify, engage, and manage relationships with creators to represent the brand and spark conversations in the US. This role involves managing campaigns from strategic planning through execution, overseeing creative ideation, and stakeholder feedback. You will lead the influencer social content strategy, cultivate relationships with on-brand influencers, manage budgets, and oversee external agencies for campaign delivery. You will also act as a key point of contact for influencer partners, manage communications, and deliver campaign presentations.
Must have:
- 5+ years of experience in influencer/social media marketing
- Experience managing influencer and talent contracts
- Deep understanding of social media platforms
- Excellent judgment and partner management skills
- Vast knowledge of influencer marketing trends
Good to have:
- Experience with media amplification strategies
- Experience with social media asset production
Perks:
- Unlimited PTO
- Wellness Days
- Time off to volunteer and charitable donations matching
- Comprehensive health, vision, and dental coverage
- 401(k) employer match
- Employee Stock Purchase Plan (ESPP)
- Paid parental leave
- Family forming benefits
- Access to breast milk shipping
- Mentorship program
- Access to online courses
- Annual stipend for professional development
- Access to mental health support
- Paid concierge medical membership
- Pet insurance
- Fitness membership subsidy
- Commuter subsidy
- Free subscription to Tinder Gold
9 skills required
Job Details
Our Mission
Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™"
Our Values
One Team, One Dream
We work hand-in-hand, building Tinder for our members. We succeed together when we work collaboratively across functions, teams, and time zones, and think outside the box to achieve our company vision and mission.
Own It
We take accountability and strive to make a positive impact in all aspects of our business, through ownership, innovation, and a commitment to excellence.
Never Stop Learning
We cultivate a culture where it’s safe to take risks. We seek out input, share honest feedback, celebrate our wins, and learn from our mistakes in order to continue improving.
Spark Solutions
We’re problem solvers, focusing on how to best move forward when faced with obstacles. We don’t dwell on the past or on the issues at hand, but instead look at how to stay agile and overcome hurdles to achieve our goals.
Embrace Our Differences
We are intentional about building a workplace that reflects the rich diversity of our members. By leveraging different perspectives and other ways of thinking, we build better experiences for our members and our team.
The Team or Role:
As an Influencer Marketing Manager at Tinder, you’ll play a key role in executing our influencer strategy across platforms like TikTok and Instagram. Working closely with the Sr. Manager, Social, you’ll help identify, engage, and manage relationships with creators who can authentically represent the brand and spark meaningful conversations within the US. This role is ideal for a creative, detail-oriented individual with a strong pulse on trending creators, internet culture, and the evolving influencer landscape.
- Manage campaigns and projects end-to-end—from strategic planning through execution—overseeing creative ideation and approvals, asset development and delivery, stakeholder feedback, and timely completion of all campaign milestones.
- Lead the organic and paid influencer social content strategy to cultivate conversation and generate earned media around the Tinder brand and key initiatives.
- Actively cultivate relationships with on-brand influencers and industry contacts, enhancing and diversifying the Tinder influencer community.
- Assist in the development and management of Influencer Marketing budgets, ensuring alignment with strategic plans within the US.
- Oversee external agencies to ensure Tinder delivers best-in-class influencer campaigns, from creative production to audience engagement.
- Act as a key point of contact for influencer partners, managing day-to-day communications, relationship development, and fulfillment of partnership obligations.
- Be a collaborative and engaged cross-functional partner—working closely with teams including Marketing, Comms/PR, Creative, Media,, and Legal.
- Develop and deliver campaign presentations and regular updates that clearly communicate status, insights, and performance to stakeholders across the organization.
- Identify and pitch new opportunities to strengthen our influencer and celebrity collaborations—ensuring we maximize value and impact through authentic engagement with their fanbases.
- Regularly evaluate campaign performance, applying a strong understanding of social and performance metrics to generate postmortem reports and guide strategic optimizations for future efforts.
- 5+ years of experience across influencer marketing, social media marketing, and talent relations
- Demonstrated experience sourcing, outreach, reviewing, negotiating, and managing influencer and talent contracts, ensuring compliance with legal, brand, and campaign requirements.
- A proven and deep understanding of the social media landscape, platform standard methodologies and consumer behaviors
- Excellent judgment and partner management when working with influencers, celebrities, their representation (agents, managers, publicists) and internal stakeholders
- Vast knowledge of influencer marketing including trends in the evolving business environment and the data and social metrics needed to demonstrate campaign success
- Great time management skills, organization skills, verbal and written communication skills
- Strong attention to detail, ability to switch between creative projects and analytical/strategic projects with ease
- Track record of consistently measuring important metrics and KPIs against broader business objectives; understands how to leverage data to uncover new opportunities and insights
- Strong negotiation skills
- Experience with media amplification strategies to support influencer content
- Experience working on social media asset production, commercial and digital production shoots, marketing partnerships, and events
- Unlimited PTO (with no waiting period), 10 annual Wellness Days
- Time off to volunteer and charitable donations matching
- Comprehensive health, vision, and dental coverage
- 100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)
- 100% paid parental leave (including for non-birthing parents), family forming benefits, and Milk Stork, which provides access to breast milk shipping for business travel, surrogacy, and employee relocation
- Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual stipend for your professional development
- Investment in your wellness: access to mental health support via Modern Health, and Insight Timer; paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy
- Free subscription to Tinder Gold
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