Influencer Marketing Specialist

Upwork ($UPWK) is the world’s work marketplace. We serve everyone from one-person startups to large, Fortune 100 enterprises with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential.

Last year, more than $3.8 billion of work was done through Upwork by skilled professionals who are gaining more control by finding work they are passionate about and innovating their careers.

This is an engagement through Upwork’s Hybrid Workforce Solutions (HWS) Team. Our Hybrid Workforce Solutions Team is a global group of professionals that support Upwork’s business. Our HWS team members are located all over the world.

We are seeking a dynamic and experienced Influencer Marketing Specialist to join our Social Media and Influencer team at Upwork. As the Influencer Marketing Specialist, you will play a key role in supporting the Influencer Marketing Manager and collaborating closely with the social media and other cross-functional marketing teams to execute our influencer marketing program. Your primary focus will be on the day-to-day implementation of influencer campaigns designed to drive brand awareness, consideration, and conversion. You will contribute to building and executing influencer activations that support and amplify integrated marketing, paid acquisition, and social-first campaigns.

In this role, you will work 40 hours per week.

Work/Project Scope:

- Support the Influencer Marketing Manager in the execution of Upwork’s influencer marketing strategy, focusing on the day-to-day management of influencer campaigns that drive brand awareness, consideration, increase engagement, and conversion.
- Lead the tactical execution of influencer marketing campaigns, working closely with cross-functional partners to ensure talent selection, messaging, deliverables and briefs align with marketing goals.
- Collaborate with the Influencer Marketing Manager and project marketing managers to identify relevant influencer verticals, key product messages that support business objectives, and discover and vet prospective influencers based on campaign-specific criteria.
- Assist in communicating influencer marketing plans and updates to various cross-functional (XFN) partners to ensure alignment with Integrated Marketing plans.
- Support the day-to-day management of influencer campaigns, including tracking timelines and deliverables, communicating with influencer partners directly, reviewing content, and facilitating the content approval process with cross-functional teams.
- Assist in managing content creators; this includes a dedicated group of creators who specifically produce content for Upwork's social media channels, for both paid and organic placements.
- Partner closely with the social media teams to align on their social calendar and identify optimal opportunities for influencer content integration.
- Assist in compiling monthly, quarterly, and ad-hoc campaign performance reports to measure effectiveness and overall impact on marketing goals.
- Support internal communication to cross-functional partners and departments on active campaigns, providing performance updates and key learnings.
- Provide support for cultural and entertainment marketing initiatives, which may include integrations, brand and celebrity partnerships, activations, and brand campaigns, in alignment with marketing plans.

Must-Have Requirements:

- Proven experience 2-3 years in influencer marketing with an agency or brand, plus experience in contributing to campaign execution and translating strategic direction into actionable marketing tactics.
- Demonstrated ability in project management, including managing timelines, details, and budgets effectively.
- Strong attention to detail and critical thinking skills, coupled with excellent verbal and written communication abilities.
- Ability to thrive in a collaborative and fast-paced environment, supporting relationships with multiple stakeholders and cross-functional business partners.
- Proactive in bringing fresh ideas to the team regarding market and cultural trends, growth opportunities, and emerging insights to enhance campaigns.
- Hands-on and ready to contribute directly to campaign execution, with the flexibility to adapt to changing priorities.
- Understanding of social media platforms and their relevance to creators, influencers, and trends within B2B and/or B2C marketing.

Preferred

- Skilled in CreatorIQ or a similar tool for building and managing influencer campaigns from start-to-finish

Upwork is proudly committed to fostering a diverse and inclusive workforce. We never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. 
 
Additionally, a criminal background check may be run on a candidate after a conditional offer to perform your services for Upwork is made. Qualified applicants with arrest or conviction records will be considered in accordance with applicable law, including the California Fair Chance Act and local Fair Chance ordinances.