Influencer Strategist

2 Weeks ago • 3 Years + • Marketing

About the job

Job Description

The Influencer Strategist will provide strategic support for influencer requests within the Publicis Groupe, streamlining project execution to increase revenue. Responsibilities include developing and executing influencer marketing strategies, using creator scouting tools, building and maintaining relationships with influencers and agencies, monitoring campaign performance, preparing performance reports, and presenting results to clients. The role requires a deep understanding of influencer marketing trends, platform metrics, and negotiation skills. The ideal candidate will be highly proficient in social media platforms and influencer marketing tools.
Must have:
  • Develop and execute influencer strategies
  • Utilize creator scouting tools
  • Build relationships with influencers
  • Monitor campaign performance
  • Prepare and present reports to clients
  • 3+ years experience in influencer marketing
Perks:
  • 100% covered oncological insurance

Descripción de la empresa

Publicis Groupe, fundada en 1926, es el segundo grupo de comunicaciones más grandes del mundo. En Perú, liderando el mercado peruano con un conglomerado de agencias de medios, “Publicis Media”, a las cuales pertenecen Starcom, Spark y Zenith, y con su división de agencias creativas “Publicis Communications”: Publicis WW y Digitas. Somos creadores de valor para nuestros clientes a través del manejo de medios tradicionales y digitales utilizando estrategias de inversión, inteligencia y análisis de la información, Big Data, tecnología, Performance marketing y contenido.

Si te encuentras interesado, te apasiona el mundo de publicidad y marketing y consideras que cumples con el perfil, aplica directamente a la vacante y únete a #ThePowerOfOne. 

Descripción del empleo

Dar soporte estratégico a las solicitudes de influencers que se tienen en el grupo, agilizando la ejecución de los proyectos en pro de generar mayor revenue a la disciplina.

Funciones:

  • Desarrollar y ejecutar estrategias según los objetivos de cada campaña
  • Utilizar herramientas de scouting de creadores para identificar oportunidades.
  • Construir y mantener relaciones con influencers y agencias de representación asegurando una sinergia positiva y productiva.
  • Utilizar herramientas de scouting de creadores para identificar oportunidades.
  • Seguimiento y análisis de rendimiento de las campañas de influencers
  • Preparar informes periódicos sobre el rendimiento de la campaña y presentar los resultados al cliente.

Requisitos

Educación: Egresado de Egresado técnico y/o universitario de las carreras de Comunicaciones, Marketing, Publicidad, Relaciones Públicas y/o afines.

  • Experiencia mínima de tres en marketing de influencers o campo relacionado.
  • Conocimiento de Métricas principales por plataforma.
  • Manejo y negociación con influencers
  • Competencia en plataformas de redes sociales y herramientas de marketing de influencers.
  • Gran conocimiento de las tendencias actuales y las mejores prácticas en marketing de influencers.

Información adicional

  • Seguro oncológico cubierto 100%
  • EPS
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About The Company

Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the second largest communications group in the world and a leader in marketing, communication, and digital business transformation, led by Arthur Sadoun, the third CEO in its history.


Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 98,000 professionals.


Facebook: http://www.facebook.com/publicisgroupe

Twitter: @PublicisGroupe

Youtube: http://www.youtube.com/publicisgroupe

Website: www.publicisgroupe.com

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