Integrated Marketing Manager

COMPANY OVERVIEW

Mythic Talent is a leading talent management agency dedicated to representing the best and brightest in the entertainment industry. Our innovative approach to talent management, coupled with our strong relationships with brand clients, sets us apart in the industry. As we continue to grow, we are seeking a motivated and enthusiastic individual to join us as an Integrated Marketing Manager.

POSITION OVERVIEW

The Integrated Marketing Manager at Mythic Talent is a multifaceted role that requires expertise in event planning/organizing, merchandising, and PR/social media. This role is essential for ensuring the successful execution of various marketing activities and campaigns aimed at promoting our talent and brand clients. The ideal candidate will have a strong understanding of influencer marketing dynamics, excellent communication skills, and the ability to thrive in a fast-paced environment.

KEY RESPONSIBILITIES

As an Integrated Marketing Manager Lead at Mythic Talent, your responsibilities are pivotal in driving the success and growth of marketing campaigns. Here's a breakdown of your key responsibilities:

Event Planning and Execution

• Plan, organize, and execute events (e.g., gaming conventions, influencer meetups, product launches) that align with marketing objectives and brand strategies.

• Coordinate all event logistics, including venue selection, vendor management, and on-site supervision.

• Develop and manage event budgets to ensure cost-effective execution.

Integrated Marketing Campaign Management

• Coordinate and manage integrated marketing campaigns that combine event planning, merchandising, and PR/social media efforts.

• Develop detailed campaign plans, set measurable objectives, and ensure alignment with overall marketing goals.

• Track and report on campaign performance metrics, providing insights and recommendations for optimization.

PR and Social Media Management

• Develop and execute comprehensive PR strategies to enhance brand awareness and reputation.

• Manage social media accounts, create engaging content, and interact with followers to build a strong online presence.

• Monitor social media metrics and campaign performance to inform future strategies and improvements.

Client Communication and Relationship Management

• Serve as the main point of contact for assigned clients and partners, providing regular updates on campaign progress, addressing feedback, and ensuring overall client satisfaction.

• Build and maintain strong client relationships to foster long-term partnerships.

Merchandising

• Develop and implement merchandising strategies to enhance brand and talent visibility and drive sales.

• Cross collaborates with the Talent, Campaign, and Sales teams to design and produce merchandise that resonates with the target audience.

• Monitor and analyze merchandising performance to identify trends and optimize product offerings.

Project Management

• Utilize project management tools and methodologies to effectively manage campaign timelines, tasks, and resources.

• Coordinate with internal stakeholders and external vendors to ensure all deliverables are completed on time and within budget.

Continuous Learning and Development

• Stay abreast of industry trends, best practices, and emerging technologies in marketing and advertising.

• Continuously seek opportunities for professional development and skill enhancement to stay ahead in the rapidly evolving marketing landscape.

Campaign Reporting and Presentations

• Prepare comprehensive campaign reports and presentations to communicate campaign results, insights, and recommendations to internal stakeholders and clients.

• Present findings in a clear, concise, and compelling manner to facilitate decision-making and strategic planning.

Please note that in addition to the outlined responsibilities above, you may be required to perform additional related duties as assigned.

MINIMUM REQUIREMENTS

• 2 years of experience in marketing, event planning, merchandising, or a related role

• Proven track record of successfully managing integrated marketing campaigns from conception to execution

• Strong project management skills with the ability to prioritize tasks and meet deadlines in a fast-paced environment

• Excellent communication skills, both written and verbal, with the ability to effectively collaborate with cross-functional teams and external stakeholders

• Proficiency in Microsoft Office Suite and/or Google Sheets, Slides, Documents, etc.

• Analytical mindset with the ability to interpret data and metrics to drive campaign optimization and performance

• Ability to adapt to changing priorities and work independently with minimal supervision

• Attention to detail and a focus on delivering high-quality results

• Familiarity with industry trends, best practices, and emerging technologies in marketing and advertising

• Ability to adapt to changing priorities and thrive in a fast-paced, dynamic environment

• Continuous learning mindset, with a commitment to staying updated on the latest marketing trends and innovations

• Flexible working schedule

PLUSES

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field

• Proficiency with HubSpot or other marketing automation tools

• Knowledge of marketing principles, strategies, and tactics across various channels, including digital, social media, print, and events

• Experience working with budgets and managing financial aspects of marketing campaigns

• Familiarity with Mythic Talent work in the gaming and influencer marketing industries