Junior Data & Consumer Insights Manager

Junior Data & Consumer Insights Manager

We're looking for a Junior Data and Consumer Insights Manager to join our team and support data-driven decision-making across the business. In this role, you’ll analyse consumer behaviour, market trends, and performance metrics to generate actionable insights that drive marketing, product, and strategy initiatives. If you have a passion for data, a strong analytical mindset, and a desire to turn insights into impact, we’d love to hear from you.

Company Overview:

Dexerto is a premier entertainment media group, engaging over 100 million monthly fans across various verticals including gaming, esports, TV & movies, tech, and social media. With a team dedicated to delivering high-quality evergreen content, Dexerto is a hub for the latest in gaming, entertainment, and tech news, aiming to be a leading destination in the digital media landscape.
 

Responsibilities

• Support internal teams (Pre-Sales, Sales, Marketing, Production, Ops) with data requests/needs
  • End of Campaign reporting, Request for Proposal presentations, Sales Materials, Content performance (web, social, video), general requests
• Communicate with internal teams to understand data gaps and offer new data/insights when available
• Maintain and improve on existing data available to support departmental needs
  • Look to maximize value from existing 2nd & 3rd party tools
  • Communication with Tool/Data vendors 
  • Stay up to date with latest opportunities/trends to enhance our data offerings internally
• Data Upkeep/Hygiene
  • Maintain internal dashboards/Google Sheets/docs that need to be kept up to date
  • Work with commercial team to launch Surveys to address data gaps or bolster current insights
• Proactively solve problems when possible by understanding the needs of each department, asking questions, keeping track of current and new deals coming through Asana, etc

Tools/Skills:

• Intermediate understanding of data storage, ETL, SQL, API’s, and popular marketing software/tools (GWI, GAM, G4, Comscore, SuperMetrics, etc…)
• Intermediate capabilities in Statistics - understanding stat sig, P-value, etc to data/insights can be used commercially/client-facing
• (Ideally) Strong understanding of the gaming/influencer/streaming industry as you will be required to provide insights on campaigns and market activity
• Intermediate understanding of G-suite (Data studio, G4, GAM, Google Sheets, API’s,  etc)
• Strong understanding of popular social/video platforms (YouTube, Twitch, X, Instagram, Facebook, TikTok)

Requirements:

• 1-3 years of experience in Data analytics, Business intelligence, or similar roles
• Undergraduate degree in Statistics, Economics, Data analytics, etc. or a Marketing discipline with a focus on data

Current 3rd Party Software/Tools Used:

• SuperMetrics, G4, GAM, SurveyMonkey, ArcSpan, Chartbeat, MindGame, Comscore, GWI, DemoPro

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