Junior Outreach Strategist (Non-Client Facing)
Job Summary
Job Description
WebFX, a US-based digital marketing agency, is seeking a Jr. Outreach Strategist (Non-Client Facing). This role involves developing and maintaining relationships with bloggers, publishers, and journalists, researching and pitching content ideas, coordinating content creation and placement, and posting original content relevant to client SEO campaigns. The strategist will also implement SEO content and linking best practices, generate and research topics for web content, manage content creation workflows, and use web analytics to measure campaign impact. The position requires meeting and exceeding monthly production goals and contributes to the company's mission of providing world-class digital marketing solutions.
Must have:
- Bachelor's Degree in Marketing, Communications, or related field
- GPA above 3.4
- Part-time/summer job/internship experience
- Outstanding written communication skills
- Interest in web technologies
- Professional, dependable, and independent work ethic
- Self-motivated, thrives on challenges
- Eye for detail, dedication to quality
- Excellent follow-through
- Proactive, creative problem-solver
- Excellent time/project management skills
- Solid analytical skills
- Works with urgency, meets deadlines
- Effective verbal communicator, strong interpersonal skills
- Lifelong learner
Good to have:
- Digital marketing experience
- Advertising/marketing agency experience
- Customer service experience
- Blogging or copywriting experience
- Basic understanding of keyword research
- Excel/Google Docs skills
- Basic HTML or image editing
- Social media management experience
Perks:
- Training program
- World-class on-the-job training
- On-site training amenities
- Merit-based promotional opportunities
- Flexible Schedule
- Pet Friendly Office
- Profit Sharing
- On-site cappuccino machine, coffee bar & tea bar
- Catered breakfasts, lunches, mid-day snacks
- On-site Yoga sessions
- On-site Fitness Center
- 150% Company Match Of Personal Charity Donations
- Supplemental Insurance
- 100% Company Match 401K
- Generous Paid Time Off
- Employee Wellness Program
- FXLearns Library
- Humanitarian Trips
- Health/Vision/Dental Coverage
- New Parent Support
- Casual Dress Code
- Home Buyer Program
- Personal Desk Fund
- Green Commute Benefits
- Pawternity Leave
8 skills required
Job Details
Hi there! We're WebFX, a full-service digital marketing agency based in the US. We've been 9x named the Best Place To Work in Pennsylvania, and we'd love to meet you! We are a fast-growing company that has doubled in size over the past 5 years, with talented team members now based around the globe (and representing 18+ different countries!). While we are growing at a rapid rate, we are committed to growing strategically and sustainably, and that starts with growing our team of the #BestCoworkers - that’s where you come in!
We're looking for people to join our mission to provide world-class digital marketing solutions to mid-size businesses around the world. We are passionate about what we do, we’re committed to driving business growth for our clients, and we’re on the hunt for people just like you, who take pride in their work and want to be part of a company that does too.
You Might Be a Great Fit For This Position if You Have…
A Bachelor’s Degree
Successful FXers in this role have majored in Marketing, Advertising, Journalism, PR, Communications, Information Systems, Business, and beyond
GPA above 3.4
A Few Related Skills and Experiences
(This is an entry-level role, and experience in every one of these areas is not required - we will train you on what you need to know! But the following skills/experience are awesome to have, and will help get your career off to a running start):
Part-time/summer job/internship experience is a must
Digital marketing experience
Advertising/marketing agency experience
Customer service experience in any industry
Blogging or copywriting experience
Basic understanding of keyword research and selection
Excel/Google Docs skills
Basic HTML or image editing experience
Experience in managing Twitter, Reddit, Facebook, Instagram, Linkedin, etc, for an organization
Any of these Signature FXer Traits!
You have outstanding written communication skills
You have an interest in the web and stay up-to-date on new and developing technologies
You are a professional, dependable, and independent worker with a strong work ethic
You’re self-motivated, thrive on challenges, and enjoy getting things done
You have an eye for detail and dedication to high-quality work
You have an exceptional level of follow-through
You are a proactive, creative problem-solver who faces challenges with a can-do mindset
You possess excellent time/project management skills
You have solid analytical skills and a knack for making data-driven decisions
You work with a sense of urgency and can consistently meet deadlines
You are an effective verbal communicator and possess strong interpersonal skills
You are a lifelong learner who loves to grow and stretch outside of your comfort zone, and are always looking to improve your skills
If any of these sound like you, then we want to hear from you! We are committed to growing 1% better everyday, and we believe working at WebFX could quite possibly make your life 1(00)% better - after all, you would be surrounded by the #BestCoworkersinPA!
In This Role, You’ll Get To…
-Develop and maintain relationships with bloggers, publishers, and journalists related to our clients’ industries
-Research and pitch content ideas to bloggers, publishers and journalists
-Coordinate content creation and placement
-Post original content relevant to our clients’ keywords and SEO campaigns
-Implement SEO content and linking best practices
-Generate and research topics for web content such as infographics, blog posts and content promotions
-Manage the content creation workflow from ideation to publication
-Use web analytics to measure the impact of content campaigns
-Meet and exceed monthly production goals
A Typical ‘Day in the Life’ Might Consist of:
5% managing and promoting social media ads
5% creating client promotion reports
15% performing data analysis
20% brainstorming topic discovery, performing online asset research and editing online content
20% developing branding strategy
35% building relationships with publishers
100% pursuing your own personal best while delivering real-world impact for our clients!
Note: The Jr. Outreach Specialist is not a client-facing position
What You’ll Get From Us!
Opportunities to Learn and Train With Our Team!
-Our “Bootcamp” training program will be provided for new FXers to learn, grow and develop both in and out of the office in the specific hard skills necessary to be successful in their position
-World-class on-the-job training from the experts (think Sr. Outreach Specialists, not the HR team) as well as opportunities for ongoing personal learning and development
-On-site, state-of-the-art training amenities to facilitate departmental trainings, industry-related updates, and monthly Lunch-and-Learns.
A Place to Grow Your Career
WebFX grew 250%+ over the past 3 years, and we promote almost exclusively internally. Merit-based promotional opportunities are abundant for new FXers who meet or exceed position performance metrics.
In-Person Experience Alongside Our Team of Industry Experts
This position is based fully in-office at our riverside campus in Harrisburg, PA, with opportunities for this to evolve as Fxers advance in their career tenure.
Potential promotional path for Jr. Outreach Specialist (Non-Client Facing):
Content Marketing Specialist
Content Marketing Analyst
Digital Publishing Consultant
Lead Digital Publishing Consultant
Sr. Digital Content Consultant
Compensation
$45,000 -$47,500 (potentially higher based on work experience)
Why Choose WebFX?
- We've been named the Best Place To Work in Pennsylvania 9 times 🎉
- We have offices in Guatemala, South Africa, St. Petersburg FL, Ft. Myers FL, Lancaster, and York, PA! AND we're continuing to grow! 🌱📈
- Entry-level roles - over 90% of our openings are open to brand new college grads! 🎓
- Flexible Schedule (start your day between 8 and 10 am - when you do your best work!)
- Love animals? Cool, so do we! That's why we have a Pet Friendly Office 🐶
- Profit Sharing 💰
- Need that caffeine fix? On-site cappuccino machine, Little Amps Coffee Bar (with a barista!) & Tea Bar ☕
- Looking for a little extra workday fuel? Enjoy surprise catered breakfasts, lunches, mid-day snacks, and more!
- On-site Yoga sessions
- On-site Fitness Center 🏋️♀️
- 150% Company Match Of Personal Charity Donations
- Our #FXBuilds program is set to positively impact 10,000 people around the world by 2024 - and every individual FXer’s work directly contributes! 🌍
- Supplemental Insurance
- 100% Company Match 401K (up to 4%) 💰
- Generous Paid Time Off 🏖
- Employee Wellness Program, including a free FitBit and fitness challenges 👟
- Love to learn? You sound like an FXer! FXLearns Library with hundreds of personal and professional growth books with incentive program to boot 📚
- Humanitarian Trips ✈️
- Health/Vision/Dental Coverage
- New Parent Support 👶🏿👶
- Dressing up everyday not for you? We get it! Enjoy our Casual Dress Code
- Home Buyer Program 🏡
- Personal Desk Fund 💰
- Green Commute Benefits
- Pawternity Leave 🐱
- Merit-based promotions (we promote from within, you will move up and grow here!)
-The opportunity to be part of a passionate, driven team where we pride ourselves on delivering high-quality work that makes a real-world impact for our clients
Check out our culture on social media:
*You don't need to apply more than once even if you're interested in multiple positions - you can simply let us know! We consider all open roles when reviewing resumes and applications!
We have a multi-step interview process, where we focus on giving both our candidates, and ourselves, opportunities to get to know each other a bit better. While our process may be more thorough and perhaps longer than other interview processes that you've been a part of, our goal is to work together with our candidates to find a mutually beneficial fit, where a candidate is a great addition to the FXFamily, and WebFX is the right fit for their career goals. Interested in joining the FXFamily? You should definitely apply now!
WebFX is an Equal Opportunity Employer, committed to providing and fostering an inclusive environment where all people, including women, minorities, LGBTQ+ and other underrepresented groups are supported, respected, and encouraged to excel within STEM careers. Our goal as an organization is to empower our team to achieve their personal best, bring people together, and provide equal opportunity to do so regardless of race, age, gender, sexual orientation, religion, physical ability or disability, or political affiliation. You can learn more on our website here!
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