KOL Specialist
Job Summary
Job Description
Develop and execute comprehensive marketing strategies for game publishing across various channels, including KOLs, social media, community engagement, performance marketing, and offline events. Manage budgets and campaigns to maximize ROI and optimize customer acquisition costs. Analyze key traffic KPIs and propose marketing and partnership plans. Collaborate with designers and video editors to create marketing content. Requires strong analytical, problem-solving, and creative skills, along with excellent communication in Arabic, French, and English. A passion for gaming and industry knowledge is a plus.
Must have:
- Develop and execute marketing plans
- Manage marketing budgets and campaigns
- Analyze KPIs and optimize performance
- Collaborate with design and video teams
- Excellent communication (Arabic, French, English)
Good to have:
- Gaming industry knowledge
- Experience with performance marketing
4 skills required
Job Details
Job Description
- Create and execute a strong marketing strategy & execution plan for our game publishing in various marketing channels, not only through KOLs, but also having a good understanding of execution through social media, community, performance marketing, and offline events
- Managing budgets and campaigns across all marketing channels to drive strong return on investment and efficient Customer Acquisition Cost
- Ensuring successful planning, execution, and optimization for key traffic KPIs through KOL channels
- Evaluate and recommend marketing and partnership plans by identifying a potential opportunity, and execute on the approved plans
- Working closely with designers and video editors to produce creative contents for any marketing use
Job Requirements
- Bachelor's degree from a reputable university
- At least 1-3 years of working experience in creating end to end marketing plans and executing marketing campaigns
- Strong critical thinking and problem solving skills to plan an excellent marketing campaign that has a great impact on the users
- Driven and passionate individuals to drive the marketing initiatives and achieve the goals with minimum supervision
- High creativity and ability to think outside the box
- A team player with strong interpersonal skills
- Excellent writing and communication skills in Arabic, French, and English
- Passionate about games with a good knowledge of the gaming industry will be a plus
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