KOL Specialist
Job Summary
Job Description
- Develop and execute marketing plans
- Manage marketing budgets and campaigns
- Analyze KPIs and optimize performance
- Collaborate with design and video teams
- Excellent communication (Arabic, French, English)
- Gaming industry knowledge
- Experience with performance marketing
4 skills required
Job Details
- Create and execute a strong marketing strategy & execution plan for our game publishing in various marketing channels, not only through KOLs, but also having a good understanding of execution through social media, community, performance marketing, and offline events
- Managing budgets and campaigns across all marketing channels to drive strong return on investment and efficient Customer Acquisition Cost
- Ensuring successful planning, execution, and optimization for key traffic KPIs through KOL channels
- Evaluate and recommend marketing and partnership plans by identifying a potential opportunity, and execute on the approved plans
- Working closely with designers and video editors to produce creative contents for any marketing use
- Bachelor's degree from a reputable university
- At least 1-3 years of working experience in creating end to end marketing plans and executing marketing campaigns
- Strong critical thinking and problem solving skills to plan an excellent marketing campaign that has a great impact on the users
- Driven and passionate individuals to drive the marketing initiatives and achieve the goals with minimum supervision
- High creativity and ability to think outside the box
- A team player with strong interpersonal skills
- Excellent writing and communication skills in Arabic, French, and English
- Passionate about games with a good knowledge of the gaming industry will be a plus
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About The Company
Garena is a leading global online games developer and publisher. Free Fire, its self-developed mobile battle royale title, was the most downloaded mobile game in the world in 2019, 2020, and 2021, according to data.ai, previously known as App Annie.
Garena is run by passionate gamers and has a unique understanding of what gamers want. It exclusively licenses and publishes hit titles from global partners – such as Arena of Valor and Call of Duty: Mobile – in selected markets globally. Garena champions social and entertainment experiences through games, enabling its communities to engage and interact. Garena is also a leading esports organiser and hosts some of the world’s biggest esports events.
Garena is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Garena, Sea’s other core businesses include its e-commerce arm, Shopee, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology
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