KOL Specialist
Job Summary
Job Description
The KOL Specialist will plan and execute innovative campaigns with key opinion leaders (KOLs) and partners to boost brand impact. Responsibilities include cultivating relationships with media, KOLs, and agencies; building and maintaining a KOL database; identifying and researching KOLs across digital platforms; managing a KOL grooming program; tracking and reporting performance metrics; and optimizing strategies based on data insights. The ideal candidate will have at least 3 years of experience in KOL management, particularly on TikTok and Instagram, a passion for gaming and esports, strong project management skills, and excellent communication skills in Bahasa and English.
Must have:
- Bachelor's degree from top university
- 3+ years KOL management experience (TikTok/Instagram)
- Strong social media & digital marketing knowledge
- Excellent communication (Bahasa & English)
- Project management & community strategy skills
- Passion for gaming and esports
Good to have:
- Experience in community channels (member/admin)
4 skills required
Job Details
Job Description
- Plan and execute innovative campaigns in partnership with KOLs and strategic partners to amplify brand impacts
- Cultivate strong communication and build relationships with media, KOL and third-party agencies for campaigns
- Build and maintain a comprehensive database of KOLs
- Identify and research KOL across multiple digital platforms, ensuring alignment with brand objectives.
- Manage end-to-end KOL grooming program to nurture and support their growth within the brand community
- Track and report KOL performance metrics to assess KPIs, optimizing strategies with regular KOL review based on data insights
Job Requirements
- Minimum a bachelor's degree in any field from a top reputable university
- At least 3 years of working experience in KOL management or in any related fields (especially for TikTok and Instagram channels) / community
- Enjoy observing current trends in social media and digital marketing, including in community discussions, trends, and interact with the community
- Able to initiate and monitor several simultaneous channels and up-and-coming KOLs
- Highly passionate about gaming and the esports industry, especially within competitive games
- Strong project management skills with a proven track record of initiating and monitoring several simultaneous channels and projects, as well as creating community strategies and events
- Excellent written and oral communication skills in Bahasa and English along with the ability to effectively collaborate with cross-functional teams
- Preferably have experience in involving / actively participating in any community channels; either as a community member / community admin
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