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KOL Specialist

Jakarta, Indonesia (On-site)

KOL Specialist

1 Hour ago • 3 Years + • Community Management

About the job

1 skill required for this role

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cross-functional

Job Description

The KOL Specialist will plan and execute innovative campaigns with key opinion leaders (KOLs) and partners to boost brand impact. Responsibilities include cultivating relationships with media, KOLs, and agencies; building and maintaining a KOL database; identifying and researching KOLs across digital platforms; managing a KOL grooming program; tracking and reporting performance metrics; and optimizing strategies based on data insights. The ideal candidate will have at least 3 years of experience in KOL management, particularly on TikTok and Instagram, a passion for gaming and esports, strong project management skills, and excellent communication skills in Bahasa and English.

Must have:

Bachelor's degree from top university
3+ years KOL management experience (TikTok/Instagram)
Strong social media & digital marketing knowledge
Excellent communication (Bahasa & English)
Project management & community strategy skills
Passion for gaming and esports

Good to have:

Experience in community channels (member/admin)

Job Description

Plan and execute innovative campaigns in partnership with KOLs and strategic partners to amplify brand impacts
Cultivate strong communication and build relationships with media, KOL and third-party agencies for campaigns
Build and maintain a comprehensive database of KOLs
Identify and research KOL across multiple digital platforms, ensuring alignment with brand objectives.
Manage end-to-end KOL grooming program to nurture and support their growth within the brand community
Track and report KOL performance metrics to assess KPIs, optimizing strategies with regular KOL review based on data insights

Job Requirements

Minimum a bachelor's degree in any field from a top reputable university
At least 3 years of working experience in KOL management or in any related fields (especially for TikTok and Instagram channels) / community
Enjoy observing current trends in social media and digital marketing, including in community discussions, trends, and interact with the community
Able to initiate and monitor several simultaneous channels and up-and-coming KOLs
Highly passionate about gaming and the esports industry, especially within competitive games
Strong project management skills with a proven track record of initiating and monitoring several simultaneous channels and projects, as well as creating community strategies and events
Excellent written and oral communication skills in Bahasa and English along with the ability to effectively collaborate with cross-functional teams
Preferably have experience in involving / actively participating in any community channels; either as a community member / community admin

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About The Company

Garena

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Garena is a leading global online games developer and publisher. Free Fire, its self-developed mobile battle royale title, was the most downloaded mobile game in the world in 2019, 2020, and 2021, according to data.ai, previously known as App Annie.

Garena is run by passionate gamers and has a unique understanding of what gamers want. It exclusively licenses and publishes hit titles from global partners – such as Arena of Valor and Call of Duty: Mobile – in selected markets globally. Garena champions social and entertainment experiences through games, enabling its communities to engage and interact. Garena is also a leading esports organiser and hosts some of the world’s biggest esports events.

Garena is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Garena, Sea’s other core businesses include its e-commerce arm, Shopee, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology