Korea_ Campaign Marketing lead(캠페인 마케팅 리드/정규직)
Job Summary
Job Description
- Mobile Game Marketing
- Large-Scale Execution
- RPG Launch & Ops
- Korea Market Expertise
- CCG/MMORPG Marketing
- Competitive Analysis
- Business English
- Marketing Tool Expertise
1 skill required
Job Details
- 신규 사용자 확보, 유지, 변경된 사용자 재확보 등의 퍼블리싱 목표를 달성하는 마케팅 캠페인 (온&오프라인)을 기획 및 실행
- 다양한 고객을 대상으로 하는 맞춤형 마케팅 계획 수립
- 마케팅 도구를 활용하여 마케팅 캠페인의 범위와 영향 극대화
- 주요 성과 지표를 측정하기 위한 시판 후 보고서 작성
- 아웃소싱 기관/벤더를 평가 및 관리하고 아이디어를 내고 간략하게 설명하며 마케팅 계획에 대한 방향성 제시
- 고용 형태: 정규직, 오피스 근무
- Plan and execute marketing campaigns (online + offline) that fulfill publishing objectives such as new user acquisition, user retention and churned user re-acquisition.
- Generate tailored marketing plans that address different target audiences.
- Leverage marketing tools to maximize the reach and impact of our marketing campaigns. Generate post-marketing reports for measuring key performance indicators. Evaluate and manage outsourcing agencies/vendors; ideation, brief, and give directions on our marketing plan.
- Full Time employee, Working On-site
- 모바일게임 마케팅 경력 8년 이상
- 대규모 마케팅 예산(500만 달러이상) 실행 경험 있으신 분
- 국내 RPG 런칭 및 서스테이닝 마케팅 경험 있으신 분
- 게임 시장의 최신 트렌드를 파악하고 통찰력 있게 경쟁사 분석 가능하신 분
- CCG, MMORPG 장르 마케팅 경험 있으신 분 우대
- 비즈니스급 영어 가능하신 분 우대
- At least (8+) years of experiences in mobile game marketing
- Experience in large-scale marketing execution above USD 5 million
- Having experience in collective RPG launch and operations in Korea
- Stay current with the latest trends in the gaming marketplace and be able to perform insightful competitor analysis.
- Prefer English communication skills at business level or higher
- Prefer having experience of marking the CCG, MMORPG genre
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About The Company
Garena is a leading global online games developer and publisher. Free Fire, its self-developed mobile battle royale title, was the most downloaded mobile game in the world in 2019, 2020, and 2021, according to data.ai, previously known as App Annie.
Garena is run by passionate gamers and has a unique understanding of what gamers want. It exclusively licenses and publishes hit titles from global partners – such as Arena of Valor and Call of Duty: Mobile – in selected markets globally. Garena champions social and entertainment experiences through games, enabling its communities to engage and interact. Garena is also a leading esports organiser and hosts some of the world’s biggest esports events.
Garena is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Garena, Sea’s other core businesses include its e-commerce arm, Shopee, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology
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