Lark APAC Integrated Marketing Intern

5 Months ago • Upto 1 Years • Marketing

Job Summary

Job Description

The Lark APAC Integrated Marketing Intern role at ByteDance in Singapore offers hands-on experience in marketing within a fast-paced, global tech environment. Responsibilities include creating compelling visual and video content (60%), supporting broader marketing initiatives (20%), and conducting data analysis to optimize campaigns (20%). Visual tasks include designing graphics and videos for various platforms, while marketing support involves campaign planning, sales enablement, and email marketing. Data analysis focuses on performance metrics, generating insights, and supporting A/B testing. The internship is a 6-month off-cycle program starting February 2025. Ideal candidates possess strong graphic design and video production skills, are detail-oriented, and enjoy blending creativity with data-driven decision-making.
Must have:
  • Proficiency in Figma/Adobe Creative Suite
  • Video editing and animation experience
  • Data analysis skills (Excel, Google Analytics)
  • Strong organizational and multi-tasking abilities
  • Creative thinking and problem-solving skills

Job Details

Responsibilities
Lark Lark is a next-generation team productivity suite that boosts organizations' efficiency, creativity, and engagement. It seamlessly integrates Messenger, Docs, Calendar, Video calls, Emails, OKR, and more into one easy-to-use app. Why Join Us Creation is the core of ByteDance's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity: to learn, to innovate and to grow as one team. Status quo? Never. Courage? Always. At ByteDance, we create together and grow together. That's how we drive impact - for ourselves, our company, and most importantly, the users we serve. Join us! About Lark Marketing APAC Team Join our dynamic Lark Marketing APAC team, a pivotal part of the Lark Go-to-Market (GTM) crew! We thrive on efficiency and collaboration, closely supporting our expanding Commercial team to boost brand awareness and generate valuable leads. As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests. Successful candidates must be able to commit to the following internship cycle below: 1. Off-cycle Internship - Starting Feb 2025 (6 months duration) Please state your availability clearly in your resume (Start date, End date). Candidates can apply to a maximum of two positions and will be considered for jobs in the order you apply. The application limit is applicable to ByteDance and its affiliates' jobs globally. Applications will be reviewed on a rolling basis - we encourage you to apply early. Position Overview We are seeking a motivated and detail-oriented Integrated Marketing Intern to join our Marketing team in Singapore. This internship offers a unique opportunity to gain hands-on experience in marketing within a fast-paced, global tech environment. This role is perfect for a self-starter who is passionate about marketing, has strong graphic design and video production skills, and enjoys blending creativity with data-driven decision-making. The intern will focus 60% of their time on creating compelling visual and video content, 20% on supporting broader marketing initiatives, and 20% on conducting data analysis to optimize campaigns and drive results. Key Responsibilities 1. Visual and Video Content Creation (60%) - Design graphics, infographics, and other visual assets for use across digital platforms, including social media, email campaigns, and websites. - Create short-form and long-form videos for marketing campaigns, product highlights, and brand storytelling, coordinate with vendors to execute video production projects. - Collaborate with the marketing team to conceptualize and execute visually engaging content aligned with brand guidelines. - Stay updated on the latest design trends and recommend improvements to enhance our visual presence. 2. End-to-end B2B Marketing (20%) - Assist in the planning and execution of marketing campaigns and creation of sales enablement materials. - Coordinate with internal teams and external partners to ensure timely delivery of marketing materials, gather feedback, and report on performance. - Support email marketing efforts, including designing templates and scheduling campaigns. 3. Data Analytics and Reporting (20%) - Analyze performance metrics for marketing campaigns, such as social media engagement, email open rates, and website traffic. - Generate actionable insights to improve campaign effectiveness and ROI. - Support A/B testing efforts and monitor results for continuous optimization. - Help maintain marketing dashboards and prepare weekly/monthly performance reports.
Qualifications
Minimum Qualifications - Educational Background: Ideally pursuing a degree in Business or a related field. - Graphic Design Skills: Proficiency in Figma or Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) or equivalent tools. - Video Editing Expertise: Experience with video production, editing, and animation is a strong plus. - Analytical Abilities: Proficiency in Excel, Google Analytics, or other data analysis tools. - Attention to Detail: Strong organizational skills and the ability to manage multiple projects simultaneously. - Creative Thinker: Enthusiasm for bringing fresh ideas and solutions to the table. ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. By submitting an application for this role, you accept and agree to our global applicant privacy policy, which may be accessed here: https://jobs.bytedance.com/en/legal/privacy. If you have any questions, please reach out to us at apac-earlycareers@bytedance.com #LI-JW5

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About The Company

Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.
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