Lead Analyst, Digital Analytics & Monetization

3 Weeks ago • 8 Years + • Data Analyst

Job Summary

Job Description

The Lead Analyst, Digital Analytics & Monetization at PlayStation will translate business questions into actionable analyses, developing a deep understanding of player behavior and in-game systems. Responsibilities include presenting findings to partners, exploring new data sources and methodologies, driving innovation in analytics processes, mentoring analysts, and collaborating with cross-functional teams. The role requires strong proficiency in SQL, Python, or R, and excellent communication skills. Analysis will include forecasting engagement and monetization, conducting cohort analyses, measuring the impact of subscriptions, and assessing audience overlap between titles. The position offers a hybrid work model in London, UK, with potential for international travel.
Must have:
  • 8+ years analytics experience
  • Proficiency in SQL, Python, or R
  • Strong communication skills
  • Data-driven decision making
  • Mentoring and collaboration skills
Good to have:
  • Master's degree
  • Gaming industry experience

Job Details

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

Lead Analyst, Digital Analytics & Monetization

London, UK (Hybrid) /Remote 

At PlayStation, our mission is to empower the global gaming community with data-driven insights and strategies that drive player engagement, partner success, and growth. The Digital Analytics & Monetization Group (DAMG), within the Strategic Analytics team, plays a critical role in delivering game-centric analytics to external partners and internal stakeholders within Global Account Management, Global Partner Marketing, and Digital Game Sales.

We’re looking for a Lead Analyst to join our team—an experienced professional who thrives on solving complex challenges, mentoring others, and delivering impactful analysis. This role blends deep technical expertise, strong storytelling, and leadership to drive value for partners and support internal decision-making. A deep appreciation for gaming and in-depth industry knowledge is a must for this role.

What you'll be doing

  • Translate business questions into actionable analyses and create clear, impactful deliverables that inform data-driven decisions for stakeholders.
  • Develop a deep understanding of player behavior, in-game systems, and performance indicators to provide insights and strategic recommendations.
  • Present the results of analyses directly to partners—virtually and in person—delivering actionable recommendations to support their goals.
  • Continuously explore new data sources, methodologies, and tools to enhance the quality and impact of insights delivered.
  • Drive innovation and resolve bottlenecks in analytics processes, focusing on automation, query optimization, data accuracy, and enhancing visualization methods.
  • Provide mentorship and support to analysts by sharing expertise, fostering growth, and promoting best practices to elevate the team’s analytical capabilities.
  • Collaborate with cross-functional teams to align analytical outputs with business objectives and partner needs.

 

Types of analysis might include

  • Forecast benchmarks for engagement, retention, and monetization to support the launch strategy for upcoming live service titles.
  • Conduct cohort analyses to measure the effectiveness of a store promotion in acquiring new users, assessing their retention, monetization behavior, and long-term value to the franchise.
  • Measure the impact of game subscription offerings on other revenue streams, such as microtransaction spending.
  • Assess audience overlap between titles or genres to size potential audiences and identify risks, such as competing release windows.

 

What we're looking for

  • Bachelor’s degree in Statistics, Mathematics, Analytics, Business, Economics, or a related field; a Master’s degree is a plus.
  • 8+ years of professional experience in analytics, business intelligence, or data science, ideally within the gaming, entertainment, or technology industries, with prior experience in a team lead or senior-level role strongly preferred.
  • Strong proficiency in SQL, Python, and/or R for data manipulation, statistical analysis, and delivering impactful ad hoc analytics.
  • Strong communicator with exceptional written and verbal skills, able to present findings to technical and non-technical audiences effectively.
  • A proactive and self-motivated problem solver, capable of adapting to a dynamic environment and addressing diverse analytics topics with focus and precision.
  • As the role sits within a global team, some international travel may be required on occasions, as well as a flexible approach to working hours.

#LI-BR1

 

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. 

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

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About The Company

Want to take your career to the next level? Search open job vacancies at any of the Sony Interactive sites by visiting playstation.com/careers/


Sony Interactive Entertainment pushes the boundaries of entertainment and innovation, starting from the launch of the original PlayStation in Japan in 1994. Today, we continue to deliver innovative and thrilling experiences to a global audience through our PlayStation line of products and services that include generation-defining hardware, pioneering network services, and award-winning games. Headquartered in San Mateo, California, with global functions in California, London, and Tokyo, and game development studios around the world as part of PlayStation Studios, we believe that the power of play is borderless. Sony Interactive Entertainment is a wholly owned subsidiary of Sony Group Corporation.  


For more information about our company, please visit SonyInteractive.com. For more information about PlayStation products, please visit PlayStation.com.

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