Lead Analyst, Sports Marketing

We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.

Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.

The Crown Is Yours

As a Lead Analyst on the team, you will leverage data-driven insights to drive the reach channel marketing strategy for DraftKings sports verticals, including Sportsbook, Daily Fantasy Sports, and Pick6. You will focus on optimizing marketing effectiveness across DraftKings’ reach channels, including TV, audio, influencer, affiliate, out-of-home, direct mail, and more. In this role, you will bring deep experience in reach marketing analytics to drive channel performance improvements, and align reach marketing with the overall sports strategy. You will serve as a leader on the sports marketing analytics team, mentoring junior analysts. Your work will empower leadership with actionable insights to allocate resources efficiently and maximize acquisition impact.

What you’ll do as a Lead Analyst, Sports Marketing

• Optimize channel spend and creative performance in collaboration with marketing stakeholders.

• Develop and manage self-service reporting dashboards for marketing insights.

• Build analytical frameworks to improve marketing channel performance.

• Partner with marketing operators and stakeholders to define business problems and deliver analytically rigorous solutions that enhance ROI.

• Present key findings to senior leadership and collaborate cross-functionally on strategy.

• Mentor junior analysts in reach marketing analytics and general marketing strategy.

What you’ll bring

• Bachelor’s degree or equivalent in Mathematics, Statistics, Economics, Computer Science, Engineering, Business Analytics, or another relevant discipline.

• 5+ years in business analytics or data science, with 3+ years of experience in a marketing analytics role. Expertise in marketing analytics and attribution methodologies required.

• Strong ability to distill complex problems into actionable frameworks and communicate results effectively to cross-functional stakeholders. Solid foundation in statistics, hypothesis testing, and optimization techniques.

• Proficiency in SQL/Snowflake and Excel for large-scale data analysis.

• Extensive experience with A/B testing, experimental design, and analytical testing methods.

• Proficiency in Tableau or similar data visualization tools to create impactful dashboards and reports.

• Experience with R, Python, or statistical programming languages is a plus.

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Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

The US base salary range for this full-time position is 115,900.00 USD - 144,900.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.