Lead – Business Analytics & Insights (Internal Clients)

Lead – Business Analytics & Insights (Internal Clients) 

Who are we and What do we do? 
InMobi is the largest independent mobile advertising network in the world. Building a new company in 2007 was no ordinary task. As the recession hit, the iPhone was born and launched a revolution. Mobile advertising wasn’t yet a thing, other than SMS, and venture capital funding was hard to come by for four guys in India.  Yet with passion, foresight, and conviction – InMobi charted its own course, helping to transform the way consumers engage with their phones and create today's booming app economy wherein consumers now spend 4.2 hours per day.  After fourteen years of innovation, our end-to-end advertising software platform, connected content and commerce experiences have formed a powerful engine for growth that activates audiences, drives real connections, and diversifies revenue for companies around the world. Our global organization of InMobians are excited to continue discovering and developing impactful technologies that will continue to transform people, businesses, and society. With offices on five continents, InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 1.64 billion devices, in over 165 countries, through more than 200 billion mobile ad impressions monthly. The company has over 17 offices including Bangalore (HQ), London, New York, Paris, San Francisco, Shanghai, Beijing, Seoul, Singapore, Tokyo and Dubai. 
For more information, please visit http://www.inmobi.com 

 
What’s the InMobi family like? 
Consistently featured among the “Great Places to Work” in India since 2017, our culture is our true north, enabling us to think big, solve complex challenges and grow with new opportunities. InMobians are passionate and driven, creative and fun-loving, take ownership and are results focused. We invite you to free yourself, dream big and chase your passion. 

 
What do we promise? 
We offer an opportunity to have an immediate impact on the company and our business. The work that you shall do will be mission critical for InMobi and will be critical for optimizing tech operations, working with highly capable and ambitious peer groups. At InMobi, you get food for your body, soul, and mind with daily meals, gym, and yoga classes, cutting-edge training and tools, cocktails at drink cart Thursdays and fun at work on Funky Fridays. We even promise to let you bring your kids and pets to work. 

About the role 

The Global sales & revenue analytics team is responsible to upscale the org towards data driven strategic decision making by adding the intelligence layer on top of InMobi’s robust and complex data - to unlock the revenue potential through analytics, storytelling, and go-to-market strategy. This intelligence layer will be consumed towards realizing efficiencies, unlocking productivity, assessing health of each of our global revenue units. 

This team, your role, in collaboration with Strategy & Operations team will be instrumental in ensuring our journey towards intelligent decision making that will drive the organization to achieve its aggressive revenue growth goals. You will be able to create impact across the organization (Data, Systems, Process and People), that has implications on day-to-day business and organizational health metrics. 

Who you are 

• Analytical: You appreciate a good spreadsheet, are comfortable with big data sets and are meticulous in your metrics. You have a track record of driving actionable insights that result in measurable growth.
• A Do-er: You can execute on complex and ambiguous projects with conviction & good judgement and need minimal guidance & direction.
• Collaborative by nature: You have experience partnering cross-functionally with Product, Finance, S&O, & Marketing, amongst other groups. You’re a strong team player and can work effectively with others across time zones in a global set up.
• A strategic thinker: You lean on your market experience and commercial instincts to build and drive the company’s growth strategy.

What will you be doing? 

• Identify key performance metrics and build exec-facing dashboards to track progress of our high priority revenue initiatives & maintain philosophy of ‘Reviews via dashboards’
• Build effective visualisations to communicate data to key decision-makers using data story telling.
• Build predictable mechanisms through data science and machine learning models to track revenue, forecast risks and flag any deviations that may lead to the businesses missing their respective goals. In addition to revenue, also build ways to accurately track the hygiene metrics for the revenue units across engagement, retention etc.
• Help with data backed insights to drive medium & long-term strategy for the business and monthly/quarterly planning & review exercises for different revenue units.
• Leverage your intellectual curiosity to understand the company’s underlying business and technical challenges and translating them to into long-term leading and lagging performance indicators that are applicable across business units.
• Leverage analytics and actionable insights to partner directly with the GTM leadership on strategic, organizational, and operational initiatives designed to increase revenue, sales productivity, operational efficiency and forecasting accuracy.
• Own and deliver ad-hoc strategic projects for key initiatives that could involve building narratives to drive internal conviction and backing them up with data to validate or negate hypotheses that GTM teams would want to test out for potential new revenue levers
• Work closely with sales team to identify the areas of strengths to capitalize on and opportunities that we are lagging behind on to increase the client and thus revenue for our products.
• Establish processes and build products that solve for generating intelligent reports and reduce information overdose while focussing on meaningful consumption of insights within the company.
• Communicate your findings to cross-functional peers and management.
• Independently collaborate with stakeholders and leaders across various Business units, central strategy, product, sales tech, finance, delivery to align on cross-functional processes that support data integrity and governance & keep improving outcomes and efficiency of initiatives being driven within the unit.
• Build models to detect anomalies, investigate and resolve data discrepancies between systems.
• Automate whatever you can!

What are we looking for? 

Skills and Attributes: 

• Gain deep knowledge of many facets of the mobile advertising business such as ad operations, creative services, project management, sales efficiency and productivity.
• Quickly grasp external and internal ad tech nuance and leverage to meet business growth.
• Familiarity with CRM systems (e.g. Salesforce)
• Develop knowledge of all our data sources and quickly be the go-to-person for extracting and analysing data from these sources.
• Proven ability to wrangle large datasets, extracting insights from data, and summarising learnings / takeaways and drive decision making for various business units’ leaders.
• Ability to learn and adapt to new methodologies for data collection and analysis. 
• Present insights/findings in a structured manner to directly enable tangible outcomes for stakeholders.
• Understand critical interdependencies across functions and divisions and grasp the short and long-term trade-offs of business decisions.
• Demonstrated aptitude toward Data Storytelling and Root Cause Analysis using data.
• Trustworthy with high integrity, and ability to maintain appropriate confidentiality.
• Patience and stamina to translate long term roadmap into wins and milestones for organizational impact.
• Execution-driven and results-oriented to ensure strategy translates to outcomes.
• Efficient planning and execution
• Project management abilities: ability to manage long-term (multi-month) integrations, set timelines, and independently drive the process forward.
• Ability to deliver on tight timelines and prioritise multiple tasks while maintaining quality and detail.
• Plan, prioritise tasks and map stakeholders appropriately.
• Excellent written and verbal communication skills

Preferred Qualifications:

• Master's/bachelor’s degree Computer science, Statistics, Mathematics, Economics in a related field.
• 4-8 years of proven experience as a Data Analyst, within a Tech/Consulting/Analytics, preferably in the Ad tech or Digital advertising industry
• 4+ years of work experience with SQL/Python/R, Advanced Excel, any data visualisation tool (Tableau or PowerBI)
• Prior experience within the AdTech industry is a plus
• Should have developed and implemented at least 3 analytics solutions (end to end) which includes translating a business problem into a data analytics problem and providing a sustainable solution.
• Experience working with sales unit is a plus

Why Join Us?

We value autonomy, collaboration, technical innovation, and results-oriented thinking. InMobi’s culture is all about rewarding excellence so there are fantastic opportunities for the right candidates.