Lead Copywriter

About PhonePe Group: 

PhonePe is India’s leading digital payments company with 50 crore (500 Million) registered users and 3.7 crore (37 Million) merchants covering over 99% of the postal codes across India. On the back of its leadership in digital payments, PhonePe has expanded into financial services (Insurance, Mutual Funds, Stock Broking, and Lending) as well as adjacent tech-enabled businesses such as Pincode for hyperlocal shopping and Indus App Store which is India's first localized App Store. The PhonePe Group is a portfolio of businesses aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.

Culture

At PhonePe, we take extra care to make sure you give your best at work, Everyday! And creating the right  environment for you is just one of the things we do. We empower people and trust them to do the right  thing. Here, you own your work from start to finish, right from day one. Being enthusiastic about tech is a  big part of being at PhonePe. If you like building technology that impacts millions, ideating with some of  the best minds in the country and executing on your dreams with purpose and speed, join us!

Who we’re scouting for:

An individual with a strong background in ideation and writing craft, with previous experience from an Ad Agency.

As a Copywriter at PhonePe, you will have an exciting role. 

You will have the freedom to come up with witty ideas and interact with multiple teams (Brand Marketing, Product Marketing, Category Marketing, Offline, Social), so that you’re always doing and learning something new.

An eye for spotting typos and impeccable grammar go without saying, but craft, insight and ideation are non negotiables. Day in and day out, you will be weaving narratives infused with creativity and crafting compelling messages. You will play a major role in shaping the creative direction of our ads, ensuring effective messaging that resonates with our target audiences. 

Skillset:

• 7+ years of experience as a Copywriter/Content Designer/Creative Writer/Wordsmith/Copy something, anything.
• Is a storyteller - Can cook up ideas in an interesting format
• Is a brainstormer - Can collaborate on ideas with ease with the internal team as well as bug external stakeholders with 100 questions to gain more insights.
• Is a digger - Can go in depth into research for gaining insights on product, category or target audience.
• Is a charmer with words - Excellent communication and presentation skills to effectively articulate ideas.
• Is a fighter - Can stand up for creatives and justify decisions with rationale.
• Does the obvious - Pro at crafting headlines, slogans, catchphrases, straplines and body copy for print, scripts for radio jingles, promotional videos and TV commercials, content creation for social and digital content
• Is a thick skinned - Can bounce back upon receiving feedback and is not fixated on first thoughts/ideas but can rationale and reason out with stakeholders to arrive at a concrete solution.
• Is a jack of all - Can work on a diverse set of content - Social, Print, Product, Marketing, Activations, TVCs, Radio.
• Is a Math lover - Can create content that is fact-filled, interesting, and appealing to the target audience while working around metrics.
• Is on point - Ensures the alignment of the proposed creative solutions as per the brand guidelines and in accordance with the brand personality, end-to-end crafting content that reinforces our brand’s style or voice through its various touchpoints.

Note: Please include a link to your portfolio.

Role Expectations and Accountability -

Leadership: Lead the respective vertical by providing clear direction to team members internally, as well as win the trust of external stakeholders by putting forth quality work.

Project TAT management: Oversee project timelines, milestones, and deliverables on a daily basis. 

Problem Solving: Address challenges and roadblocks timely.

Stay on track of metrics: Follow up on a weekly basis with stakeholders to track performance of your team's work. Share insights and numbers at weekly review meetings. Focus on achieving measurable results.

Operational tasks: Ensuring folks in your vertical keep work sheets updated etc.

Innovation: Keep sight of emerging technologies, and creative best practices, providing insights to the team for continuous improvement.

PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

• Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
• Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
• Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
• Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
• Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment 
• Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy

Working at PhonePe is a rewarding experience! Great people, a work environment that thrives on creativity, the opportunity to take on roles beyond a defined job description are just some of the reasons you should work with us. Read more about PhonePe on our blog.

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