Lead, Customer Engagement and Operations, Global Ads Marketing

2 Days ago • 9 Years + • Marketing

Job Summary

Job Description

This role leads the Advertiser Engagement and Operations team within Google's Ads Marketing and Center of Excellence (ACE). The team focuses on scaled marketing outreach to Ads customers, creating hyper-personalized, cross-channel customer interactions. Responsibilities include leading a team of operations managers, identifying opportunities to scale impact using GenAI, partnering with infrastructure teams to develop new customer connection channels, establishing marketing best practices, managing campaign workflows, and fostering cross-functional stakeholder engagement. The ideal candidate will have extensive experience in marketing, people management, and cross-functional collaboration, along with familiarity with marketing automation, GenAI, and relational databases.
Must have:
  • 9+ years marketing experience
  • 1+ year people management
  • Cross-functional collaboration skills
  • Experience with multi-channel marketing
  • Lead and manage a team
  • Campaign planning and delivery
Good to have:
  • Marketing automation expertise
  • GenAI tool familiarity
  • SQL and database experience
  • Google Ads experience
  • Strong project management
  • Excellent communication skills

Job Details


Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 9 years of experience in (growth, performance, direct response, social, digital, cloud, events, etc.) marketing.
  • 1 year of experience in people management.
  • Experience working cross-functionally with various stakeholders and teams.

Preferred qualifications:

  • Experience with multi channel (email, notifications, messaging etc.) life-cycle marketing and variant testing.
  • Experience building cross functional partnerships and managing senior stakeholder relationships.
  • Experience with Marketing Automation technology, familiarity with GenAI tools and innovations in the field of customer engagement.
  • Experience in building, growing, and managing teams.
  • Familiarity with relational databases including SQL queries, database definition, and schema design with excellent project management and communication skills.
  • Familiarity with Google products, particularly Google Ads.

About the job

This role is a part of the Advertiser Engagement and Operations team, which is the one-stop shop, center of excellence for scaled marketing outreach to Ads customers. This team is at the center of architecting how marketers connect with and enable success for Google Ads customers, delivering meaningful customer interactions at scale, with continually optimized messaging infrastructure, intelligence, and operations.

In this role, you will lead the Advertiser Engagement and Operations team that enables and guides marketers to deliver hyper-personalized, cross-channel, and high-impact customer interactions at scale. This team sits within the broader Ads Marketing and Center of Excellence (ACE) team and is the engine that powers all scaled marketing reaching Ads customers. In this role, you will develop a scaled marketing center of excellence, pushing the boundary of how marketers engage with customers. You and your team will identify opportunities and integrate GenAI capabilities to unlock new channels, drive operational efficiency, and amplify impact for customers. You will drive collaboration with various marketing teams to build scaled marketing campaigns and advocacy programs critical for the success of our advertisers. In this role, you will build strong cross-functional partnerships with marketing, vendor partners, infrastructure, and analytics teams to enable campaign execution and optimize existing processes.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

  • Lead a team of operations managers, who will own campaign planning and delivery for business critical, strategic programs for Google Ads advertisers.
  • Identify opportunities to scale business impact and integrate GenAI capabilities to drive operational efficiency and optimize campaigns.
  • Partner with infrastructure teams to unlock and land new channels to connect with customers at scale.
  • Build and socialize customer marketing and operational best practices across the marketing organization.
  • Manage campaign development workflows and cross-functional stakeholder engagement.

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About The Company

A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.

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