Lead Marketing Designer

The role of Lead Marketing Designer is to be a team player which guides and motivates

a team of talented Graphic Designers in delivering immersive and quality assets. This position

entails a great deal of responsibility and opportunity to help assist and drive further the

development of a strong team and for which your artistic and technical expertise are of great

importance.

A Lead Marketing Designer manages a small team of talented artists, setting a clear

vision, building trust, providing consistent feedback, and understanding each artist's goals and

needs, helping to establish a clear path for everyone to achieve their goals. The Lead will also

work alongside developers, game designers, and product managers to ensure the art supports

the game experience.

As Lead Marketing Designer, you are expected to develop the art direction and overall

look and feel of the game’s CRM initiative, balancing visual satisfaction and gameplay clarity to

ensure amazing experiences. You will push art quality where players see it and know when to

pull back on quality where they won’t, being hands-on sometimes and contributing to the

artwork benchmark and overall branding of our player communications.

You will be expected to deliver high quality, engaging, and impactful marketing art at a

fast-paced, live environment while constantly managing priorities for extremely time sensitive

projects.

BASIC SKILLS:

DECISION MAKING

● Is resourceful and self-sufficient

● Confident in taking own decisions to drive the design of the team

● Adapts working-style to best benefit the app

● Is in command and will step up for the team, ensuring all stakeholders are happy

● Directs the team artistically to fit branding needs

● Maintains direct communication with all stakeholders

LEADING PEOPLE

● Acts as a professional development mentor for lower levels

● Provides clear design direction and expectations

● Is a champion of the app's brand

● Promotes health and well-being by proactively addressing teammate's welfare needs

● Manages artists according to their individual personal and professional needs

● Looks after the app's wellbeing, keeping all stakeholders content

● Values and recognises good work from team

LEAD MARKETING DESIGNER APRIL 2025

● Acts as a role model and coach to team

● Is visible and accessible to team and stakeholders

LEADING CHANGE

● Innovates templates and visual user flows

● Teaches good design practices with peers

● Reflects and learns from experience

● Spearheads special design projects in innovation and template creation

● Identifies and implements changes that can improve the team's performance

● Supports and leads team changes at a local level

PERFORMANCE

● Is self-motivated

● Carries branding to full effect

● Knows the industry well

● Creates logos and flagship campaigns by individual contribution or delegation

● Represents the team in presentations

● Prioritises work effectively, to themselves and the teammates

● Ensures the team is complete and resourceful to manage competing demands

● Prioritises artwork workflow in order to deliver a required outcome

● Monitors that the artwork is completed to the right standard and tackles poor

performance effectively

PROFESSIONALISM

● Is respectful and a superior designer

● Delivers professional designs

● Actively expands skill sets, through classes and/or mentoring

● Is highly proficient in design, Adobe CC, and previously approved AI platforms

● Responsible for own development; identifies their and the team's development needs

● Expresses views positively and constructively

● Manages team of marketing designers

● Is a positive representative of the CRM marketing design department

● Takes personal responsibility for tackling difficult issues and not letting it fall to others

TEAMWORK

● Submits and gives feedback

● Has a friendly and helpful attitude

● Mentors lower levels in general design principles

● Onboards new teammates

● Helps lower levels to set realistic development goals

LEAD MARKETING DESIGNER APRIL 2025

● Is a brand ambassador

● Promotes positive interaction with stakeholders

● Implements team-building activities, such as tutorials, games, and more...

What We're Looking For

ATTRIBUTES

 INFLUENCE:

 ● You satisfactorily manage your own emotions in difficult situations so as to not cause negative disruption in the team.

 ● You stimulate the team to generate enthusiasm in their approach to people and tasks, to develop solutions which make things better.

● Your impact on the quality of the art produced is paramount and you are a champion of the brand's identity.

● You communicate clearly and effectively with all stakeholders and represent the team in different forums.

● You carry the company's culture and other team members and colleagues are aware.

● You mentor to lower levels through feedback rounds and workshops.

● You drive innovation strategies and creative brainstorm sessions for day-to-day work and brand identity.

● You continuously instruct lower levels about design best-practices that can help aid the overall productivity of the individuals in the team.

● You have great stakeholder management, which in return brings buy in and support.

INDUSTRY:

 ● You are an expert in mobile games and you play regularly.

● You have expert knowledge of the game genre we specialise in and casino games in general.

● You have expert skills on the brand's identity and how to design for mobile games.

● You consistently analyse competitor's trends and learn from the study.

● You have a vast appreciation for game mechanics.

● You have a passion for games and a great understanding of what makes a game visually appealing. CULTURE:

● You demonstrate an ongoing commitment to helping and supporting others across all levels of the business.

● You are able to encourage cooperation and teamwork among people who depend on each other and makes maximum use of the different talents of team to get the job done

LEAD MARKETING DESIGNER APRIL 2025:

 ● You are an expert in knowledge about mobile games and know with precision how the marketing design team works inside Product Madness after the onboarding period.

● You are a team player and continuously mentor team members on a variety of design skills.

● You are a beacon when it comes to good design practices.

● You maintain professional relationships with all relevant stakeholders and have a helpful attitude. SCOPE :

● You are proactive in prioritising work in line with key team or project deliverables, but also are flexible enough to account for changing work priorities and deadlines.

● You know the brand's identity and looks and spearhead innovation.

● You work independently.

● You motivate yourself and others to try new ideas and take time to coach, mentor and support others.

● You pay attention to detail to ensure work is completed to a high standard.

● You coordinate the project’s marketing design team.

TECHNICAL SKILLS GRAPHIC DESIGN:

 ● Expert levels of graphic design fundamentals.

● Expert proficiency on Photoshop and Illustrator.

● Expert knowledge on logo creation.

● High skills on team presentations.

● Developing 2D animation skills.

SOFT SKILLS COMMUNICATION:

 ● Active Listening: Genuinely understanding your team’s concerns and ideas.

● Clarity and Articulation: Being able to clearly convey goals, expectations, and feedback.

● Emotional Intelligence: Understanding and managing your own emotions and recognizing those of others.

● Support: Creating a safe space for people to share struggles, thoughts, and feelings.

● Positive Reinforcement: Recognizing and celebrating team accomplishments, both big and small. LEAD MARKETING DESIGNER APRIL 2025 ADAPTABILITY:

 ● Flexibility: Responding effectively to changes, challenges, or new environments.

● Problem-Solving: Navigating uncertain situations by thinking on your feet and adjusting approaches.

CONFLICT RESOLUTION:

 ● Negotiation Skills: Mediating disagreements to find a win-win solution.

● Diplomacy: Handling delicate situations with tact and preserving team harmony.

● Inclusivity: Understanding and respecting diverse backgrounds, experiences, and perspectives. DELEGATION:

 ● Building Trust: Empowering your team by entrusting them with tasks and responsibilities.

● Accountability: Ensuring clear expectations and follow-through without micromanaging.

● Inspiring Others: Leading by example and encouraging others to achieve their best.

FEEDBACK AND COACHING:

 ● Constructive Feedback: Offering actionable, positive, and developmental feedback.

● Mentorship: Helping team members grow by providing guidance and encouragement.

● Building Unity: Creating an environment where everyone feels valued and included.

RESILIENCE:

 ● Stress Management: Staying calm and composed under pressure.

● Work-Life Balance: Learn to disconnect and recharge.

● Leading by Example: Demonstrating grace and strength in tough situations.

VISION AND STRATEGIC THINKING:

 ● Big-Picture Oriented: Aligning team efforts with long-term organizational goals.

● Inspiring Purpose: Helping team members understand how their work contributes to the overall mission.

Why Product Madness?

As part of the Aristocrat family, we share their mission of bringing joy to life through the power of play, with a world-class team who creates top-grossing, leading titles in the social casino genre, including Heart of Vegas, Lightning Link, Cashman Casino. With 800 team members across the globe, Product Madness is headquartered in London, with offices in Barcelona, Gdańsk, Lviv, Montreal and a remote team spanning the USA, making us a truly global powerhouse.

We live by our People First principle. Regardless of where, when, or how they work, our team members have opportunities to elevate their careers, and grow alongside us. We take pride in fostering an inclusive culture, where our people are encouraged to be their very best, every day. But don’t just take our word for it. In 2024, we made the Global Inspiring Workplace Awards list, and won a bronze award at the Stevies for Great Employers in the ‘Employer of the Year - Media and Entertainment’ category.

So, what’s stopping you?

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