Lead Performance Marketing Manager
Job Summary
Job Description
- Mobile Game UA
- Multi-Million Budget
- Data-Driven Growth
- Performance Marketing
- Cross-Functional Teams
- Creative Ideation
- Acquisition Funnel
- Investment Forecasts
- Relocation Assistance
- Hybrid Work Model
6 skills required
Job Details
You will have impact and fun at work by doing:
- Overseeing the performance marketing strategy and its daily execution, running user acquisition activities on high priority game projects for Rovio
- Managing and analysing campaigns, including optimization and monitoring of campaigns and budget allocation
- Driving a relentless culture of experimentation on all key existing UA channels, while also ideating and establishing new user acquisition funnels for our games
- Constantly looking to maximise growth opportunities and work with cross functional teams to achieve this throughout the games’ lifecycle
- Contributing to the creative ideation and strategy, working closely with other teams to create and test our next top ads
- Bringing exploration and insight to acquisition funnel measurement, including helping to define & set goals for KPIs and working with Analytics & Data Engineering on implementing performance predictions
- Collaborating with Data craft and Finance on investment forecasts, budgeting and cash flow projections based on performance marketing investments, providing reporting on performance at a regular cadence for key stakeholders
Experience and skills we are looking for:
- Solid working experience of 5+ years in mobile games and/or app user acquisition
- Demonstrated ability to effectively manage and optimise multi-million dollar acquisition budgets
- Wide understanding of UA strategies and channels outside of tracked marketing
- Proven ability to partner with cross-functional teams: Product, Finance, Creative and Business Intelligence/ Data Engineering
- Balance of data skills and understanding of creatives
- Excellent managerial, communication, interpersonal and presentation skill
- Growth mindset when you are never satisfied with status-quo, always striving to improve and learn, encouraging teams and colleagues to do the same
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About The Company
Rovio Entertainment Corporation is a global mobile-first games company that creates, develops and publishes mobile games, which have been downloaded over 5 billion times. Rovio is best known for the global Angry Birds brand, which started as a popular mobile game in 2009, and has since evolved from games to various entertainment, animations and consumer products in brand licensing. Rovio has produced The Angry Birds Movie (2016), and its sequel, The Angry Birds Movie 2 was released in 2019. The company offers multiple mobile games and has eight game studios – one in Espoo (Finland), one in Stockholm (Sweden), one in Copenhagen (Denmark), one in Barcelona (Spain), two in Montreal and one in Toronto (Canada). The studios also include a subsidiary in Izmir (Turkey) called Ruby Games, which was acquired in 2021. Most of the employees are based in Finland where Rovio is headquartered. The company’s shares are listed on the main list of NASDAQ Helsinki stock exchange with the trading code ROVIO. Sega Europe Limited has acquired more than 90 percent of Rovio’s issued and outstanding shares and will delist the company from NASDAQ Helsinki stock exchange as soon as permitted under applicable laws.
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