Lead User Acquisition - Global

3 Months ago • 5 Years + • Marketing

Job Summary

Job Description

As the Lead for Global User Acquisition at Hike, you'll design and execute high-impact strategies to attract and retain users worldwide. This role requires scaling the company's presence in a competitive market, leveraging data-driven acquisition and marketing innovation. Responsibilities include developing and implementing user acquisition strategies across various channels (paid ads, influencer collaborations, partnerships, community building on platforms like TikTok and Twitch), optimizing campaign performance, building and maintaining a positive brand image, and collaborating with cross-functional teams. You'll need experience in mobile gaming, Web3, or B2C, strong analytical skills, and expertise in SEO/ASO and ORM.
Must have:
  • 5+ years user acquisition experience
  • Data-driven marketing expertise
  • Experience with various acquisition channels
  • Strong analytical & strategic skills
  • Cross-functional collaboration
  • Community building experience (TikTok, Twitch, Discord)
Good to have:
  • Experience with Web3 or mobile gaming
  • Expertise in virality strategies
  • Proficiency in marketing tools (Clevertap, Branch, Google Ads)
Perks:
  • Tremendous benefits & perks

Job Details

Description

Why does your role matter? 🎖️

As the Lead for User Acquisition (Global), your mission will be to scale our presence in one of the most competitive and exciting markets. You will be required to acquire users—and then acquire even more!

You’ll be at the forefront of designing and executing high-impact strategies to attract and retain users, driving growth for our product in the global market. By leveraging your expertise in data-driven acquisition and marketing innovation, you’ll ensure that our brand not only captures attention but also builds loyalty among users. If you’re ready to make a mark and lead transformative growth, this role is for you!


Wanna Hike? / Introduction 📖

At Hike, we’re breaking new ground in the gaming and tech world, building products that empower people to play, earn, and grow. As a remote-first company, we believe in creating seamless experiences that delight users and drive innovation. Joining us means being part of a transformational journey to scale our presence in the global market and shape the future of gaming.


Hike Code 📝 (Our core cultural values)

The Hike Code is our value system. We aim to live and breathe by these every single day. They inspire us to be the best we can be and they are weaved into every part of our decision-making, how we review performance and much more. We have 9 core values:

  • Top Talent in Every Role → Both a quest for greatness & shared values are important to us 🦸‍♂️
  • Owner not a Renter → Proactive & radically responsible. Everyone is an owner 🤝
  • Pro-Sports Team → Strength-based, results-driven with a "team-first" attitude ⚽️
  • Customer Obsession → We exist to delight our customers 😃
  • Think Deeply & Exercise Good Judgement → Clear mind, obsession to simplify & data-informed 🙇‍♀️
  • Build & Make Magic → Courage to walk into the unknown and pioneer new fronts 🙀
  • Be Insatiably curious & keep Improving → Curiosity to acquire new perspectives, quickly 👨‍🏫
  • Move Fast & Be Dynamic → Ruthless prioritization & move fast 🙋‍♂️
  • Dream Big, Be Bold & Think Long Term → Courage to climb big mountains 🚀

Do these resonate with you?👍 If so, read on! 📋


Here are the skills & experience we are looking for... ⚙️

  • 5+ years of experience in user acquisition, ideally in Mobile Gaming, Web3, Consumer tech, or B2C domains.
  • Proven expertise in launching and scaling user acquisition strategies in competitive markets.
  • Strong analytical mindset with a track record of leveraging data to optimize performance marketing campaigns.
  • Experience working with platforms like TikTok, Twitch, Discord, or other community-driven spaces to build engagement and drive acquisition.
  • Deep knowledge of user acquisition channels, including paid ads (Google, Facebook, etc.), influencer collaborations, partnerships, and more.
  • Experience with virality strategies, such as referral programs, social sharing campaigns, and creative ways to encourage organic growth.
  • Expertise in SEO and ASO, with a strong understanding of how to optimize search rankings and app store visibility to drive discovery.
  • Proficiency in ORM techniques to ensure a strong, positive brand presence across platforms and address user feedback effectively.
  • Experience with A/B testing and experimentation to refine targeting, messaging, and performance.
  • Proficiency with marketing tools such as Clevertap, Branch, Google Ads, and analytics platforms.
  • Strong cross-functional collaboration skills, working effectively with creative, product, and marketing teams.
  • Comfortable in a fast-paced, remote-first environment with the ability to balance strategic thinking with hands-on execution.


How you’ll make the magic happen... 🔨✨

  • Strategy: Create and execute tailored user acquisition strategies to expand our footprint in the U.S. market.
  • Strategy: Leverage data insights and market research to refine targeting, positioning, and messaging for campaigns.
  • Strategy: Own go-to-market initiatives for new features, ensuring seamless execution and impactful results.
  • Strategy: Stay ahead of industry trends to explore new acquisition channels and maintain a competitive edge.
  • Strategy: Stay ahead of industry trends to explore new acquisition channels, such as Twitch, Discord, SEO, and ASO, while driving virality to amplify user growth.
  • Strategy: Implement ORM strategies to build and sustain a positive brand image in the market.
  • Operations: Utilize platforms like TikTok, Twitch and Discord to create community-driven campaigns and foster engagement.
  • Operations: Partner with design and creative teams to develop engaging marketing assets that resonate with users.
  • Operations: Track, analyze, and optimize campaign performance to maximize efficiency and ROI.
  • Operations: Build relationships with external partners and influencers to amplify brand visibility and acquisition efforts.


💰 Benefits → We have tremendous benefits & perks. Check out work.hike.in to know more

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About The Company

At Hike, we’re building the Rush Gaming Universe. We're taking gaming, one of the fastest-growing segments of entertainment in India, and converting it into a brand new source of economic opportunity. We're building a new kind of game economy where players can play, earn & grow and become true owners in the very networks that they help create. 


Hike’s latest round of funding came in August 2021, where we raised capital from the world’s best product innovators & investors. The round was led by Justin Mateen (Co-Founder, Tinder). Rajeev Misra (CEO, SoftBank Vision Fund), Sean Rad (Co-Founder, Tinder), Arjun Sethi (Co-Founder & Partner, Tribe Capital), Bhavin Turakhia (Co-Founder, Zeta & Titan), Kunal Shah (Founder, Cred), Binny Bansal (Co-Founder, Flipkart), Aditya Agarwal (Partner in Residence, South Park Commons), Kunal Bahl (Co-Founder & CEO, Snapdeal) & Rohit Kumar Bansal (Co-Founder, Snapdeal), also participated in the round.


Currently, our dedicated team comprises approximately ~160 professionals who work remotely from over 30 different cities. The way we see it is we’ve been dropped off on a mountain that’s unexplored, without a map and it’s our job to figure things out. It’s an opportunity of a lifetime, a chance to do our life's best 

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