Lifecycle Marketing Manager – FIFA World Cup 26™

2 Months ago • 3-5 Years • Marketing • $67,500 PA - $90,000 PA

Job Summary

Job Description

The Lifecycle Marketing Manager will support the development, execution, and optimization of CRM strategies for the FIFA World Cup 26™ Official Hospitality program. Responsibilities include developing and implementing personalized campaigns across various channels (email, SMS, app, direct mail), leveraging customer data for segmentation and targeting, designing customer journeys, managing marketing activities, monitoring campaign performance, and utilizing marketing automation tools. The role requires a strategic thinker with expertise in lifecycle marketing, strong analytical skills, and a passion for soccer. Collaboration with cross-functional teams is crucial to enhance the consumer experience and drive loyalty.
Must have:
  • 3-5 years lifecycle marketing experience
  • Experience with large-scale events/global campaigns
  • Proficiency in marketing automation tools
  • Strong analytical and communication skills
  • Passion for soccer and FIFA World Cup
Good to have:
  • Bilingual (French/Spanish)
  • Salesforce Marketing Cloud experience
  • Knowledge of FIFA regulations
  • Exceptional communication skills
  • Creative problem-solving skills

Job Details

Who We Are:

On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and official service provider to over 150 iconic rights holders, such as the IOC (Paris 2024, Milano Cortina 2026, LA 2028), NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals. The company also owns and operates a number of unique and exclusive experiences, transforming the most dynamic live events into a lifetime of memories. On Location is a subsidiary of Endeavor, a global sports and entertainment company.

Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.

The Role and What You'll Do:

 

The Manager, Lifecycle Marketing will be responsible for supporting the development, execution, and optimization of CRM strategies to engage and retain customers throughout their journey with the FIFA World Cup 26 Official Hospitality program. This role requires a strategic thinker with expertise in lifecycle marketing, exceptional analytical skills, and a passion for soccer. The Manager will work closely with cross-functional teams to create personalized and impactful marketing campaigns that enhance the consumer experience and drive long-term loyalty. 

  • Support the development, execution, and optimization of comprehensive lifecycle marketing strategies to engage and retain customers at every stage of their journey. 

  • Assist in developing and implementing personalized campaigns across channels such as email, SMS, app, and direct mail. 

  • Leverage customer data and analytics to segment audiences and craft targeted messaging that resonates with different customer segments. 

  • Design and optimize customer journeys to enhance the overall customer experience and increase lifetime value. 

  • Manage a calendar of lifecycle marketing activities, ensuring timely execution and alignment with overall marketing goals. 

  • Monitor and report on the performance of lifecycle marketing campaigns, using data to drive continuous improvement and optimization. 

  • Manage marketing automation tools and platforms to streamline and scale lifecycle marketing efforts. 

  • Conduct regular A/B testing to identify the most effective strategies and tactics for customer engagement and retention. 

  • Stay current with industry trends and best practices in lifecycle marketing to ensure the program remains innovative and competitive. 

  • Work closely with the Senior Manager of Lifecycle Marketing to support day-to-day operations. 

 

You Have These:

  • Minimum of 3-5 years of experience in lifecycle or CRM marketing, preferably within the sports, hospitality, or events industries. 

  • Experience working on large-scale sporting events or global marketing campaigns. 

  • Proven track record of supporting and executing successful lifecycle marketing campaigns. 

  • Basic understanding of customer segmentation, personalization, and journey mapping. 

  • Proficiency with marketing automation tools and CRM platforms (Salesforce Marketing Cloud experience is extremely preferred). 

  • Experience partnering with data analysts to build effective reports and dashboards that enable data-driven iteration. 

  • Knowledge of emerging lifecycle marketing trends and technologies. 

  • Project management skills, with the ability to manage multiple priorities and meet tight deadlines. 

  • Ability to think strategically and execute tactically. 

  • Passion for soccer and familiarity with the FIFA World Cup. 

 

We'd Love If You Also Have These:

  • Bilingual or multilingual proficiency (especially French and/or Spanish). 

  • Exceptional communication and interpersonal skills. 

  • Creative thinking and problem-solving skills. 

  • Ability to work in a fast-paced and dynamic environment. 

  • Strong relationship-building skills. 

  • Knowledge of FIFA regulations and standards related to marketing and hospitality. 

 

Join us in enhancing the customer experience and drive significant revenue growth for the FIFA World Cup 26 Official Hospitality program by leveraging your lifecycle marketing expertise. Apply today to be part of the excitement! 

#LI-LL1

Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world’s diverse voices.  

Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.

Per local requirements and in the interest of transparency, the range shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience.  Endeavor strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.


Hiring Range Minimum:

$67,500 annually

Hiring Range Maximum:

$90,000 annually

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About The Company

On Location is a global leader in premium experiential hospitality. We offer official ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture. On Location provides unrivaled access for corporate clients and fans looking for official, immersive experiences at marquee events, including the Olympic and Paralympic Games, Super Bowl, NCAA Final Four, New York Fashion Week and more. An official partner and/or service provider to over 150 iconic rights holders, such as the IOC (Paris 2024, Milano Cortina 2026, LA 2028), NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals, the company also owns and operates a number of its own unique experiences. On Location is a subsidiary of Endeavor, a global sports and entertainment company. On Location is an equal opportunity employer, committed to a inclusive workplace environment. Visit onlocationexp.com/careers to explore.

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