Manager, Analytics

2 Months ago • 3 Years + • Data Analyst • $64,550 PA - $110,050 PA

Job Summary

Job Description

The Analytics Manager at UMG will bridge complex data and creative decision-making, shaping artist development, audience engagement, and label strategy. Responsibilities include leading strategic analysis for A&R, commercial, and digital strategies; conducting bespoke projects from data extraction to compelling narrative creation; partnering with stakeholders to align data insights with business objectives; analyzing trends across platforms (streaming, social media, physical sales); manipulating unstructured data; creating visualizations and presentations; addressing data gaps creatively; exploring new datasets; optimizing data workflows; collaborating with data engineers and scientists; and improving data quality. The ideal candidate possesses strong SQL, Excel, and BI tool skills, experience with large datasets, and compelling storytelling abilities.
Must have:
  • 3+ years analytics experience
  • Strong SQL & Excel skills
  • Data analysis & visualization
  • Experience with BI tools
  • Excellent communication skills
Good to have:
  • Google BigQuery experience
  • R/Python scripting
  • Experience with large data warehouses
  • Understanding of music industry
Perks:
  • Comprehensive medical, dental, vision
  • Wellbeing reimbursements
  • Student loan repayment assistance
  • 401k match
  • Generous PTO & paid parental leave
  • Summer Fridays

Job Details

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
 

 How we LEAD: 

We are looking for an Analytics Manager who is both technically skilled and business-savvy, capable of bridging the gap between complex data and creative decision-making. You’ll work on meaningful projects that shape artist development, audience engagement, and label strategy. This role offers a unique opportunity to combine analytical thinking with a deep passion for music and creativity. This role requires a unique individual who is capable of working both independently and collaboratively, and is passionate about using data to shape the future of the music industry.

How you’ll CREATE:   

  • Work closely with the Global Insight Directors in running strategic analysis that informs A&R, commercial and digital strategies for UMG.
  • Lead bespoke projects from start to finish - from scoping the project, coding to extract and wrangle data, analyzing the data, to creating compelling narratives and strategic takeaways for the business.
  • Partner with internal stakeholders to align data insights with business objectives.
  • Analyze trends across platforms (streaming, social media, and physical sales) to uncover actionable insights and support label strategies.
  • Manipulate and interpret unstructured data to develop meaningful narratives, that inspire strategic decision-making.
  • Create visualizations and storytelling presentations that clearly communicate findings to both technical and non-technical stakeholders
  • Address challenges of working with incomplete or fragmented data by finding creative ways to fill gaps
  • Explore new datasets, develop new frameworks, and optimize the data workflow (automation where applicable) to keep UMG at the forefront of data-driven innovation
  • Work closely with data engineers and data scientists to improve data quality.

Bring your VIBE:

  • At least 3 years of work experience in an analytics-focused role
  • A passion for music and a basic understanding of how the industry operates, including streaming platforms, audience trends, and revenue models.
  • Understanding of foundational analytics concepts like trend analysis, forecasting, segmentation, and performance benchmarking.
  • Strong technical skills:
    • Strong proficiency in SQL; query execution, optimization and performance tuning, ideally gained in a large data warehouse environment. Experience with Google BigQuery a plus.
    • Strong proficiency in Excel (data manipulation, advanced, formulas, pivot tables)
    • Experience creating and maintaining automated dashboards with BI tools such as Tableau, Domo, or Looker
    • Experience creating client deliverables with Keynote or Microsoft PowerPoint
    • Experience working with large datasets from diverse sources (e.g., streaming, sales, and social media).
    • Experience with scripting languages like R/Python preferred, but not required. (Experience with data wrangling, clustering analysis, data visualization and script automation)
  • Strong problem-solving skills, with the ability to multi-task within a fast-paced, dynamic environment. Be able to prioritize, work under tight deadlines and have a strong sense of initiative.
  • Compelling Storyteller. Strong communication and writing skills to convey complex ideas to stakeholders of all technical levels.
  • Strategic thinker. Can translate numerical findings into actionable recommendations. 

Perks Playlist:

  • Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit

  • Comprehensive medical, dental, vision, and FSA options, as well as:

    • 100% coverage for out-patient mental health services

    • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

    • A lifetime fertility support allowance of $30,000 to plan participants

    • Student Loan Repayment Assistance and Tuition Reimbursement

    • 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation

  • Variety of ways to prioritize much-needed time away from work including:

    • Flexible Paid Time Off (PTO) for exempt employees

    • 3-weeks PTO for non-exempt employees

    • 2-weeks paid Winter Break

    • 10 Company Holidays (including Juneteenth and Wellbeing Day)

    • Summer Fridays (between Memorial Day and Labor Day)

    • Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish


Job Category:

Data, Analytics & Business Intelligence

Salary Range:

$64,550 - $110,050

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.  All candidates are encouraged to apply.

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