About the job

SummaryBy Outscal

This role focuses on audience growth for Universal Music Enterprises, requiring 2-4 years of experience in digital marketing and a strong understanding of the music industry. Key responsibilities include developing and executing digital marketing campaigns, engaging with artists and their representatives, and analyzing data to drive streaming consumption.

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
 

Universal Music Enterprises (UMe) is the centralized U.S. catalog entity for the Universal Music Group. Working closely in concert with all the company’s record labels, UMe provides a global frontline approach to catalog management, a concentration of resources, a greater emphasis on strategic marketing initiatives and opportunities in new and emerging technologies. 

How we LEAD:

Universal Music Enterprises (UMe) is presently seeking a Manager, Audience Growth in the company's Santa Monica, CA location reporting to the Senior Director, Audience Growth. Universal Music Enterprises (UMe) is the global catalog and special markets division of Universal Music Group. Working closely in concert with UMG’s record labels, territories and operating companies, UMe provides a frontline approach to catalog management, an emphasis on strategic marketing initiatives and creating with new technologies. The foundations of the Audience Growth team include Insights, Community Engagement, Strategy, and Data Collection. Core functions involve supporting the Audience Growth team's marketing efforts in the creation and implementation of digital campaigns to increase fan engagement, developing our owned audiences across platforms, working with external partners to secure their support, and executing innovative digital marketing strategies.

How you'll CREATE:

  • Work closely with the Audience Growth leads to develop innovative digital marketing campaigns and initiatives with the focus on engaging and growing audiences (increasing lean-forward listeners, monthly listeners, subscribers, international consumption growth, etc.)
  • Assist in overseeing campaign execution with a focus on global audience engagement to grow audiences
  • Liaise closely with artists and their representatives to build a foundation of trust
  • Assist the Sr. Director of CRM in the UMe newsletter strategy and artist CRM editorial calendar
  • Be well versed in social trends and strategies, including short form content, social media calendar maintenance and execution, and fan engagement strategies
  • Demonstrate organization and attention to detail in effectively managing and communicating timelines, due dates, and prioritizing tasks
  • Show us your experience with influencer and creator marketing campaigns, the landscape, trends, micro communities, and how to develop campaigns that grow audience and drive streaming consumption
  • Demonstrate an understanding of general digital marketing data points from social media, CRM, and digital advertising and know how to recap these for internal and external stakeholders
  • Innovate and be proactive in bringing progressive digital marketing campaigns and inspiring ideas to the team
  • Be a trusted team member and understand how to collaborate with the broader Audience Growth team and other teams at UMe, including Project Managers, International, Content, Commercial Marketing, Production, A&R, and Publicity

Bring your VIBE:

  • 2-4+ years of experience in marketing, communications, creative agency, or similar fields
  • Experience in global music digital marketing, ideally working across genres
  • Understanding of the technology and marketplace powering today and tomorrow's music industry
  • Knowledge of advertising, CRM, fan engagement, and analytics and curiosity and openness to learn
  • Proven ability to communicate and be a trusted team member
  • Excitement for—and understanding of—new digital trends, memes, and platforms
  • Strong grasp of collaboration and asset management tools
  • An unquenchable thirst for innovation, experimentation, and reinvention and a passion for bringing music to the world in innovative ways
  • Attention to detail for internal and external operations
  • Ability to handle multiple projects and operate effectively in a high-pressured environment
  • Absolute discretion necessary to work with sensitive projects and teams

Perks Playlist:

  • Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit

  • Comprehensive medical, dental, vision, and FSA options, as well as:

    • 100% coverage for out-patient mental health services

    • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

    • A lifetime fertility support allowance of $30,000 to plan participants

    • Student Loan Repayment Assistance and Tuition Reimbursement

    • 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation

  • Variety of ways to prioritize much-needed time away from work including:

    • Flexible Paid Time Off (PTO) for exempt employees

    • 3-weeks PTO for non-exempt employees

    • 2-weeks paid Winter Break

    • 10 Company Holidays (including Juneteenth and Wellbeing Day)

    • Summer Fridays (between Memorial Day and Labor Day)

    • Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish


Job Category:

Marketing, Streaming & Digital Media

Salary Range:

$60,840 - $78,240

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.  All candidates are encouraged to apply.

$60.8K - $78.2K/yr (Outscal est.)
$69.5K/yr avg.
Santa Monica, California, United States

About The Company

New York, United States (On-Site)

California, United States (On-Site)

California, United States (On-Site)

California, United States (On-Site)

California, United States (On-Site)

California, United States (On-Site)

California, United States (On-Site)

View All Jobs

Similar Jobs

MOCEAN - Community Manager

California, United States (On-Site)

Trek - Store Manager

Colorado, United States (On-Site)

Trek - Store Manager

Colorado, United States (On-Site)

Ubisoft - Product Manager

Quebec, Canada (Hybrid)

PlayStation Global - Workplace Manager

California, United States (Hybrid)

Arkadium - Social Media Manager

Portugal Spain Romania Italy Poland (Remote)

Similar Skill Jobs

Sunday - Senior Playable Ads Developer (f/m/d)

Hamburg, Germany (Hybrid)

Hedra - Lead Product Engineer

New York, United States (On-Site)

Hedra - Lead Product Engineer

California, United States (On-Site)

Ubisoft - Functional Analyst

Ontario, Canada (Hybrid)

Ubisoft - Senior Producer

Ontario, Canada (On-Site)

Genies - Senior Graphic Designer

California, United States (On-Site)

Ubisoft - Functional Analyst

Quebec, Canada (Hybrid)

Bardel Entertainment - Animator

British Columbia, Canada (Hybrid)

Samsung Semiconductor - Senior Staff, Data Scientist

California, United States (Hybrid)

Jobs in Santa Monica, California, United States

MOCEAN - Community Manager

California, United States (On-Site)

Hedra - Lead Product Engineer

New York, United States (On-Site)

Hedra - Lead Product Engineer

California, United States (On-Site)

Trek - Sales Associate (Part_Time)

Pennsylvania, United States (On-Site)

Trek - Store Manager

Colorado, United States (On-Site)

Trek - Store Manager

Colorado, United States (On-Site)

Trek - Warehouse Associate

Wisconsin, United States (On-Site)

Trek - Service Technician / Advisor

Pennsylvania, United States (On-Site)

Genies - Senior Technical Recruiter

California, United States (On-Site)

Genies - Senior Graphic Designer

California, United States (On-Site)

Marketing Jobs

Sunday - Senior Playable Ads Developer (f/m/d)

Hamburg, Germany (Hybrid)

Riot Games - Content Producer III, VALORANT Global Marketing

California, United States (On-Site)

King - Senior Manager, Performance Marketing Manager

England, United Kingdom (On-Site)

King - Performance Marketing Manager

England, United Kingdom (On-Site)

Dream Game Studios - AVP - Product Marketing

Maharashtra, India (On-Site)

PENN Interactive - Partner Content & Integrations Specialist

Pennsylvania, United States (Hybrid)

WildBrain - Senior Licensing Manager

England, United Kingdom (Hybrid)

PENN Interactive - Data Analyst, Marketing

Pennsylvania, United States (Hybrid)

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug