Manager, Consumer Products - Japan

Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

We are pursuing consumer products because we believe they will amplify our stories with our fans. By offering tangible, curated ways to engage with our most popular content, we aim to foster long-term revenue growth. Extending the impact of our content both on and off the platform, Consumer Products (CP) makes the intangible tangible and creates ways for our fans to interact with our brand and titles in a way that makes sense to them. We want merchandise, interactive games, and experiences to help promote and extend stories for our titles, so ideally they become part of the zeitgeist and at the very least give joy - our primary focus.

This role requires someone to take on the responsibility of creating and executing Netflix consumer products licensing and retail strategy for Japan, based on the Netflix Japan and Global originals and licensed content slate. This role will report to the Director of Consumer Products, APAC, and will be based in Tokyo, Japan.

What you will do:

• Own retail and licensing strategy for all CP categories (excluding publishing & interactive) in Japan, while collaborating with the LA-based global and regional CP teams on global partnerships.

• Develop local title strategy in partnership with Content and Marketing and go-to-market plans by title (consumer, trade and retail marketing) with Partners, achieving a balance between driving consumer demand (a proxy for fan joy) and delivering meaningful revenue. 

• Lead all Japan-related CP efforts and communications internally across Netflix and proactively drive ex-Japan business opportunities for Japanese live action content in partnership with global and regional stakeholders.

• Be an internal and external champion of the opportunity and vision with regards to our licensing strategy and push for innovation in partner selection, product development, line planning, business models, strategic partnerships,  etc.

• Develop and implement a retail strategy for cross-channel growth in Japan (including e-commerce).

• Build relationships across the creative collaborator community and be our pulse of product trend culture in Japan. 

• Build strong relationships with cross-functional teams.

What we need from you:

• Demonstrated, 10+ years of experience in building and owning the end-to-end licensing and/or retail function at a reputable brand (entertainment studio, retailer, gaming, agency). Cross-functional, merchandising/retail, brand partnership/strategy, or general management experience is also welcome.

• Experience and knowledge of anime CP is a plus.

• Bachelor’s degree or advanced degree (preferred).

• Experience creating and driving end-to-end strategy to build up new businesses from scratch.

• Able to be comfortable with ambiguity and move projects forward independently.

• Ability to work with and innovate in new sales channels and business models. 

• Experience in different key categories, including softlines and hardlines, is a plus.

• Robust knowledge of the licensing landscape with a strong network in the Japanese licensing & retail landscape.

• Pop culture, lifestyle experience.

• Must be fluent in verbal and written communication skills in both English and Japanese, including the ability to cultivate internal and external relationships.

is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

インクルージョンは当社が重視する価値観の一つであり、すべての候補者に対して有意義な面接体験を提供できるよう努めています。採用プロセス中に障害やその他の理由で配慮や調整が必要な場合は、採用担当者にご相談ください。

私たちは、多様性が強いチームを育む基盤であると考え、雇用主として機会平等を推進しています。多様性とインクルージョンを重視し、真摯な姿勢でその推進に取り組んでいます。人種、民族、宗教、肌の色、出身地、性別、性自認、性表現、性的指向、年齢、婚姻状況、軍歴、障害の有無に関わらず、一切の差別を行いません。