Manager, Creative Sync - Short Form & Digital Partnerships

1 Week ago • 3-5 Years • Editorial • $81,385 PA - $95,205 PA

Job Summary

Job Description

The Manager, Creative Sync – Short Form & Digital Partnerships at UMG leads the short-form and digital partnerships strategy. This role involves placing music in social-first content created by production companies, streamers, and brands, identifying cultural moments, and pitching artists' music for short-form video use across platforms like TikTok, Instagram Reels, and YouTube Shorts. The position requires building relationships with digital teams, amplifying creator-led content, and collaborating with marketing and artist teams. Success involves staying ahead of digital trends, managing sync clearance, and maintaining internal tracking systems. The ideal candidate possesses 3-5 years of experience in sync licensing or digital music marketing.
Must have:
  • 3-5 years experience in sync licensing or digital music marketing
  • Strong understanding of short-form video culture and platform trends
  • Existing relationships with content and digital teams in film/TV
  • Creative and strategic thinking with passion for storytelling
  • Highly organized and collaborative, able to manage multiple projects
Good to have:
  • Familiarity with sync clearance processes
  • Experience navigating non-traditional licensing situations
Perks:
  • Comprehensive medical, dental, and vision benefits
  • 100% coverage for outpatient mental health services
  • Wellbeing reimbursements
  • Student loan repayment assistance
  • 401(k) match
  • Flexible PTO
  • Paid Winter Break
  • Company holidays
  • Summer Fridays
  • Generous paid parental leave

Job Details

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
 

How you'll LEAD:

We’re looking for a digitally fluent, creatively driven Manager, Creative Sync – Short Form & Digital Partnerships to lead our short-form and digital partnerships strategy. This role focuses on placing music in social-first content created by production companies, streamers, and entertainment brands while also spotting cultural moments where fans and creators are already using our music in creative ways.

This is a highly collaborative role at the intersection of sync licensing, digital marketing, and content culture. You’ll proactively pitch our artists' music for short-form video use, build strong relationships with digital teams across film and TV, and react in real time to creator-led content that drives visibility and impact.

How you'll CREATE:

  • Proactively pitch frontline and catalog music for short-form content across platforms like TikTok, Instagram Reels, YouTube Shorts, and emerging formats.
  • Build and maintain strong relationships with digital/social teams at streamers, networks, production companies, and film studios (e.g., Netflix, Amazon, Hulu, A24, etc.).
  • Identify fan-generated or creator-led content (e.g., music over existing film/TV footage) and work cross-functionally to amplify or convert into official moments or broader campaigns.
  • Act as a strategic partner to digital marketing and artist teams to support release campaigns, sync/viral moments, and narratives through short-form sync content.
  • Stay ahead of digital trends and creator behavior—bring insights to the team and inform pitching strategy with what’s working culturally.
  • Collaborate with the Manager of Sync Clearance, UMe and publishing partners to ensure sync clearance rights are proactively managed and optimized for short-form and platform-native usage.
  • Maintain and update internal tracking systems for short-form placements, contacts, usage trends, and results.

Bring your VIBE:

  • 3–5 years of experience in sync licensing, digital music marketing, or content partnerships at a label, studio, streamer, or digital marketing entertainment firm.
  • Strong understanding of short-form video culture, platform trends, and how music is used in digital storytelling.
  • Existing relationships with content, digital, and editorial teams in the film/TV space, particularly in social or creative marketing arms.
  • Creative, strategic thinker with a passion for storytelling and the ability to connect music to content in impactful ways.
  • Highly organized, collaborative, and proactive—able to manage multiple moving parts and see around corners in a fast-paced environment.
  • Familiarity with sync clearance processes and comfort navigating non-traditional licensing situations for new media.

Perks Playlist:

  • Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit

  • Comprehensive medical, dental, vision, and FSA options, as well as:

    • 100% coverage for out-patient mental health services

    • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

    • A lifetime fertility support allowance of $30,000 to plan participants

    • Student Loan Repayment Assistance and Tuition Reimbursement

    • 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation

  • Variety of ways to prioritize much-needed time away from work including:

    • Flexible Paid Time Off (PTO) for exempt employees

    • 3-weeks PTO for non-exempt employees

    • 2-weeks paid Winter Break

    • 10 Company Holidays (including Juneteenth and Wellbeing Day)

    • Summer Fridays (between Memorial Day and Labor Day)

    • Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish


Job Category:

Synch & Licensing

Salary Range:

$81,385 - $95,205

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.  All candidates are encouraged to apply.

Similar Jobs

Microsoft - Member of Technical Staff - Product Engineer

Microsoft

Mountain View, California, United States (Hybrid)
2 Weeks ago
Larian Studios - DevOps Full-Stack Engineer

Larian Studios

Dublin, County Dublin, Ireland (On-Site)
6 Months ago
Socure - Staff Frontend Engineer

Socure

(Remote)
5 Hours ago
Nagarro - Senior Staff Engineer, Frontend React

Nagarro

Hyderabad, Telangana, India (On-Site)
6 Months ago
Nagarro - Associate Distinguished Engineer - Enterprise Architect

Nagarro

Japan (Remote)
6 Months ago
Naughty Dog - Senior Communications Manager

Naughty Dog

Los Angeles, California, United States (On-Site)
2 Weeks ago
Ubisoft - Internal Communications Assistant - Internship

Ubisoft

Paris, Île-de-France, France (On-Site)
3 Weeks ago
The Walt Disney Company - Programming Coordinator, Direct to Consumer

The Walt Disney Company

Connecticut, United States (On-Site)
1 Week ago
WebFX - Remote Copywriter

WebFX

United States (Remote)
5 Months ago
Keywords Studios - Content Moderator - Russian (Video Games) - Remote

Keywords Studios

Katowice, Silesian Voivodeship, Poland (Remote)
3 Weeks ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Syniverse - Customer Service Specialist II

Syniverse

Bengaluru, Karnataka, India (On-Site)
7 Hours ago
Quickplay - Senior Software Engineer (React Native-Android UI Development)

Quickplay

Chennai, Tamil Nadu, India (Hybrid)
9 Months ago
Spell Brush - Front-End Engineer (Anime)

Spell Brush

San Francisco, California, United States (On-Site)
1 Month ago
Saviynt - Sr. Principal Software Engineer - Privileged Access Management (PAM)

Saviynt

El Segundo, California, United States (Hybrid)
6 Months ago
SmileGate - Web Programmer

SmileGate

Seongnam-si, Gyeonggi-do, South Korea (On-Site)
2 Weeks ago
Salesforce - Technical Architect

Salesforce

Tokyo, Japan (On-Site)
6 Months ago
Ubisoft - Game Economy Designer

Ubisoft

Saint-Mandé, Île-de-France, France (Hybrid)
2 Weeks ago
Postman - Senior Engineering Manager, Ecosystems

Postman

San Francisco, California, United States (On-Site)
1 Day ago
PwC - IN-Senior Associate _.Net Developer _Data & Analytics _Advisory _PAN India

PwC

Kolkata, West Bengal, India (On-Site)
6 Months ago
Tesla - Process Engineer, Laser Welding Application

Tesla

Brandenburg, Germany (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

Jobs in Santa Monica, California, United States

Google - Developer Relations Engineer, Google Ads API

Google

New York, New York, United States (On-Site)
2 Weeks ago
Google - Software Development Manager II, Infrastructure, Google Cloud AI

Google

Sunnyvale, California, United States (On-Site)
2 Weeks ago
Apple - Power System EPM

Apple

Austin, Texas, United States (On-Site)
14 Hours ago
Google - Program Manager I, Regional Demand Planning, Devices and Services

Google

Mountain View, California, United States (On-Site)
2 Weeks ago
Google - Program Manager II, Supply Chain Analytics and Insights, Global Logistics

Google

Atlanta, Georgia, United States (On-Site)
2 Days ago
Flow - Senior Product Manager - Growth

Flow

Miami, Florida, United States (On-Site)
4 Months ago
ByteDance - DevOps Engineer - Applied Machine Learning, Engine

ByteDance

San Jose, California, United States (On-Site)
2 Months ago
Axon - Dedrone Engineering Technician

Axon

Mesa, Arizona, United States (On-Site)
7 Hours ago
Scale AI - Integration Architect

Scale AI

San Francisco, California, United States (On-Site)
1 Day ago
sony global (Games) - Data Analyst

sony global (Games)

Culver City, California, United States (Hybrid)
1 Day ago

Get notifed when new similar jobs are uploaded

Editorial Jobs

The Walt Disney Company - Jr. Web Editor

The Walt Disney Company

São Paulo, State Of São Paulo, Brazil (On-Site)
1 Week ago
Eleven Labs - Developer Advocate

Eleven Labs

San Francisco, California, United States (Remote)
1 Month ago
Balbix - Technical Writer

Balbix

Gurugram, Haryana, India (On-Site)
6 Months ago
Elsewhere - Video Content Creator (CONTRACT)

Elsewhere

San Francisco, California, United States (Remote)
4 Months ago
King - Senior Content Marketing Manager

King

London, England, United Kingdom (On-Site)
3 Weeks ago
Keywords Studios - Portuguese Content Moderator - Gaming

Keywords Studios

Suginami City, Tokyo, Japan (Hybrid)
3 Weeks ago
Keywords Studios - German Video Game Proofreader

Keywords Studios

Quebec, Canada (Hybrid)
3 Weeks ago
Team Liquid - Project Producer (Content Creative)

Team Liquid

Jakarta, Jakarta, Indonesia (On-Site)
1 Month ago
ByteDance - Quality Analyst - ADSEO (Safety)

ByteDance

Gurugram, Haryana, India (On-Site)
2 Weeks ago
Codeway - Content Operations Specialist

Codeway

İstanbul, Türkiye (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

About The Company

Los Angeles, California, United States (On-Site)

Santa Monica, California, United States (On-Site)

New York, New York, United States (On-Site)

Los Angeles, California, United States (On-Site)

Santa Monica, California, United States (On-Site)

California, United States (Remote)

Santa Monica, California, United States (On-Site)

New York, New York, United States (On-Site)

New York, New York, United States (On-Site)

Nashville, Tennessee, United States (On-Site)

View All Jobs

Get notified when new jobs are added by Universal Music

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug