Manager, Digital Marketing, DTC Retail

5 Months ago • 5 Years + • Digital Marketing

Job Summary

Job Description

The Manager, Digital Marketing, DTC Retail will be responsible for the strategic planning, execution, and direction of brand/product marketing activities. This includes online store promotions, digital advertising, social media marketing, marketing automation (MA), and driving traffic to both physical and online sales channels. The role requires collaboration across Disney business units (film, games, TV, etc.) to develop and execute cross-functional campaigns. Responsibilities also encompass market/customer research, analysis, and communication with related departments. The ideal candidate will possess extensive experience in consumer goods marketing and e-commerce, along with proven skills in digital promotion planning, execution, and content creation (banners, websites, campaign pages). Experience with social media management, marketing automation, and budget management is essential.
Must have:
  • 5+ years in consumer goods & EC marketing
  • Digital promotion planning & execution
  • Digital content creation & direction
  • SNS management & direction
  • MA strategy, execution & analysis
  • Budget & promotion schedule management
Good to have:
  • Retail marketing experience
  • Market research & analysis skills
  • Business-level English communication

Job Details

Job Summary:

職務内容:

  • ブランド/商品のマーケティング活動の戦略・企画立案、実行(オンラインストアプロモーション、デジタル広告、SNS、MA等)
  • デジタルを中心とした販売チャネル(店舗/オンラインストア)への集客施策の企画立案・実行
  • 企画立案内容に基づくクオリティ高いアウトプットのためのディレクション
  • ディズニー事業部全体(映画・ゲーム・TV等)の活動を把握し、店舗/オンラインストアにおけるクロスファンクション施策の企画立案・実行
  • マーケット/顧客調査の企画立案・実行、及び関連部署への共有

必須条件:

  • 一般消費財マーケティングおよび、ECマーケティング経験5年以上
  • デジタルプロモーションの企画立案・実行・ディレクション経験
  • デジタルコンテンツ・アセットの企画立案、ディレクション経験(バナー、HP、キャンペーンページ等)
  • SNS運用、管理、ディレクション経験
  • 顧客分析に基づくMA施策の立案、実行、結果分析経験
  • プロモーションのスケジュール・予算管理、及び販売促進ツールの企画立案・制作経験
  • マイクロソフトワード・エクセル・パワーポイント・Outlookのスキル

歓迎条件:

  • 小売業でのマーケティング、販売促進企画経験
  • マーケット/顧客調査企画設計・分析スキル
  • ビジネスレベルの英語でのコミュニケーションスキル(メール・電話・会話)

求められる人物像:

  • 社内外の様々なステークホルダーに対し、コミュニケーションが円滑・効率的でありチームワーカーであること
  • ビジネス目標を達成するために、リーダーシップを持って自発的に考え、迅速に行動できること
  • 新しいことを学ぶ意欲があり柔軟性があること
  • 何事にも志を抱き取り組めること

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