Manager, Global Channel Marketing

1 Week ago • 3 Years +

Job Summary

Job Description

As the Partner Demand Generation Manager, you will oversee the Veeam Marketing Center and lead the Veeam Marketing Concierge team. You will be a liaison with regional marketing teams to engage partners in using the marketing automation platform. Responsibilities include managing content, supporting team members, providing administrative support, assisting with hiring, setting quarterly objectives, building a positive team environment, and analyzing data for improvement. This role contributes to a globally recognized leader in data management solutions, influences through-partner marketing strategies, and provides opportunities for professional growth within a forward-thinking organization.

Must have:

3+ years of B2B marketing experience (channel marketing preferred).
Experience managing digital marketing platforms and tools.
Experience in leading and managing teams, preferably in marketing.

Good to have:

Experience coordinating multiple projects simultaneously.
Experience with analyzing marketing performance metrics.
Bachelor's degree in Marketing or related field is preferred.
Relevant certifications in digital marketing or project management (e.g., Google Analytics, HubSpot, PMP) are a plus

Perks:

Private medical insurance for you, one adult dependent, and your children
Meal tickets
Private pension plan
Life insurance
Vision reimbursement
Annual leave and additional vacation days based on tenure
Cafeteria Benefit Plan
Veeam Care Days – additional 24 hours for your volunteering activities
Professional training and education, including courses and workshops

15 skills required

15 skills required for this role

Add these skills to join the top 1% applicants for this job

marketing-automation

communication

talent-acquisition

team-management

jira

tableau

data-analytics

salesforce

organisational-skills

performance-analysis

confluence

kubernetes

google-analytics

management

budget-management

Job Details

Veeam®, the #1 global market leader in data protection and ransomware recovery, is on a mission to empower every organization to not just bounce back from a data outage or loss but bounce forward.

With Veeam, organizations achieve radical resilience through data security, data recovery, and data freedom for their hybrid cloud.

The Veeam Data Platform delivers a single solution for cloud, virtual, physical, SaaS, and Kubernetes environments that gives IT and security leaders peace of mind that their apps
and data are protected and always available.

Headquartered in Seattle with offices in more than 30 countries, Veeam protects over 450,000 customers worldwide, including 74% of the Global 2000, who trust Veeam to keep their businesses running.

As the Partner Demand Generation Manager, you will oversee the Veeam Marketing Center, our through-partner marketing automation platform. You will also lead the Veeam Marketing Concierge team, a group of marketing experts focused on assisting partners in achieving their campaign goals. Representing global approach and partner marketing strategy, you will act as a liaison with regional marketing teams to engage partners in utilization of marketing automation platform.

What You'll Do

Oversee Through-Partner Marketing Automation: Serve as the main point of contact for the Veeam Marketing Center platform, working with external suppliers, driving improvements, and tracking KPIs to optimize performance.
Manage Content: Collaborate with our Campaigns and Content Team to identify impactful campaigns, handle localization processes, and update content using tools like JIRA and StructuredWeb.
Support team members in their regional approach of engaging partners in VMC
Provide administrative support the team needs to complete daily tasks
Provide clear directions and enablement materials for the team to conduct onboardings and recommend content to partners
Assist with hiring and onboarding of new team members (Channel Marketing Reps.)
Set up quarterly objective for each team member and monitor progress
Build a team environment with strong morale, positive energy, consultative and goal-oriented culture
Develop and monitor individual development plans to understand areas of highest potential and future career development, plan training, and proposedeveloping actions
Use Data for Improvement: Maintain and refine the Tableau KPI Dashboard for VMC performance metrics, analyze data trends, and develop strategies based on insights to enhance partner engagement initiatives.

Why You’ll Value This Role

Contribute to a globally recognized leader in data management solutions, impacting partners worldwide.
Participate in innovative projects that influence through-partner marketing strategies.
Work with skilled marketing professionals and foster a positive, productive team atmosphere.
Access opportunities for professional growth and development within a forward-thinking organization.

Experience:

Marketing Experience: 3+ years of experience in B2B marketing (channel marketing preferred)
Digital Marketing: proven experience in managing digital marketing platforms and tools, including marketing automation systems.
Team Management: experience in leading and managing teams, preferably in a marketing or sales environment on
Project Coordination: demonstrated ability to coordinate multiple projects simultaneously and manage cross-functional teams.
Client/Partner Engagement: experience in liaising with external suppliers, partners, or clients to ensure successful campaign execution.
Data Analysis: familiarity with analysing marketing performance metrics and KPIs, particularly using tools like Tableau.
Bachelor's Degree: A degree in Marketing, Business Administration, Communications, or a related field. A Master's degree is a plus.
Certifications: Relevant certifications in digital marketing or project management (e.g., Google Analytics, HubSpot, PMP) are a plus

Skills:

Communication Skills: Excellent verbal and written communication skills in English to effectively convey information to partners and internal teams.
Presentation skills: Confidence in delivering presentation to audiences of any size
Project management skill: Ability to operate project management tools like JIRA, Confluence and similar, as well as CRM systems (e.g Salesforce)
Interpersonal Skills: Strong ability to build relationships and collaborate with diverse teams across regions
Organizational Skills: Exceptional organizational skills with attention to detail to manage multiple priorities and deadlines.
Analytical Skills: Ability to interpret data and provide insights for decision-making and strategy development.
Leadership Skills: Ability to inspire and motivate team members, fostering a positive team culture and high performance.
Adaptability: Willingness to adapt to changing priorities and business needs in a fast-paced environment.
Cultural Awareness: Understanding of global markets and cultural nuances

We offer:

Private medical insurance for you, one adult dependent, and your children
Meal tickets
Private pension plan
Life insurance
Vision reimbursement
Annual leave and additional vacation days based on tenure
Cafeteria Benefit Plan where you will be able to flexibly customize your benefits package based on your budget and personal needs
Veeam Care Days – additional 24 hours for your volunteering activities
Professional training and education, including courses and workshops, internal meetups, and unlimited access to our online learning platforms (Percipio, Athena, O’Reilly) and mentoring through our MentorLab program

#LI-AP1

Veeam Software is an equal opportunity employer and does not tolerate discrimination in any form on the basis of race, color, religion, gender, age, national origin, citizenship, disability, veteran status or any other classification protected by federal, state or local law. All your information will be kept confidential.

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