Manager Growth Marketing, Paid Social (TikTok)

1 Month ago • 2 Years + • Marketing • $120,000 PA - $140,000 PA

Job Summary

Job Description

As Manager, Growth Marketing - Paid Social, you will own new and existing categories for Quince’s media buying strategy on TikTok. You will be responsible for executing and supporting the paid social strategy, driving growth and performance of TikTok Shop, overseeing 7-figure monthly media spend, continuously testing and optimizing ads, collaborating with marketing channel leads, partnering with the creative strategy team, and coordinating with ad tech teams. The ideal candidate is a self-starter, problem-solver and successful in combining technology and data into best-in-class outcomes. The candidate is energized by solving complex business problems and consistently effective in making high-judgement decisions at rapid pace amidst the frequent ambiguity.
Must have:
  • 2+ years of relevant TikTok marketing experience
  • Experience working closely with creative teams
  • Analytical and data driven with demonstrated ability
Good to have:
  • Experience in e-commerce or consumer brands

Job Details

OUR STORY

Quince was started to challenge the existing idea that nice things should cost a lot. Our mission was simple: create an item of equal or greater quality than the leading luxury brands and sell them at a much lower price. 

OUR VALUES

Customer First. Customer satisfaction is our highest priority.

High Quality. True quality is a combination of premium materials and high production standards that everyone can feel good about.

Essential design. We don’t chase trends, and we don’t sell everything.  We’re expert curators that find the very best and bring it to you at the lowest prices.

Always a better deal. Through innovation and real price transparency we want to offer the best deal to both our customers and our factory partners.  

Environmentally and Socially conscious.  We’re committed to sustainable materials and sustainable production methods. That means a cleaner environment and fair wages for factory workers.

OUR TEAM AND SUCCESS 

Quince is a retail and technology company co-founded by a team that has extensive experience in retail, technology and building early stage companies. You’ll work with a team of world-class talent from Stanford GSB, Google, D.E. Shaw, Stitch Fix, Urban Outfitters, Wayfair, McKinsey, Nike etc.

THE IDEAL CANDIDATE:

The ideal candidate is a self-starter, problem-solver and successful in combining technology and data into best-in-class outcomes.  The candidate is energized by solving complex business problems and consistently effective in making high-judgement decisions at rapid pace amidst the frequent ambiguity that comes with charting a course of action with no precedent.  Moreover, the ideal candidate is energized by an environment where strategy, innovation and decision-making are intentionally distributed, where candor, speed and data are highly valued and colleagues at all levels hold each other to unusually high standards on behalf of Quince customers.

As Manager, Growth Marketing - Paid Social, you will own new and existing categories for Quince’s media buying strategy on TikTok.  This role will play a major part in accelerating Quince’s growth across TikTok and other platforms.

RESPONSIBILITIES:

  • Execute and support the paid social strategy across TikTok and TikTok Shop.
  • Drive growth and performance of TikTok Shop through strategic campaign planning, managing affiliates, product promotion, and close coordination with merchandising and creative teams.
  • Oversee 7-figure monthly media spend, scaling campaigns while maintaining ROAS efficiency targets.
  • Continuously test and optimize ads featuring new products, creatives, and landing pages. Establish a feedback loop with cross-functional teams to enhance ad strategy and inform supply chain planning.
  • Collaborate with marketing channel leads to leverage consumer behavior trends across all marketing platforms.
  • Partner closely with the creative strategy team—including creative strategists, video editors, and graphic designers—to develop high-performing ad content.
  • Coordinate with ad tech teams to automate reporting and streamline campaign management and optimization tactics.

REQUIREMENTS:

  • 2+ years of relevant TikTok marketing experience (experience with additional channels a plus) with an emphasis on performance with growth + ROAS goals
  • Experience working closely with creative teams
  • Analytical and data driven with demonstrated ability to work with large data sets, understand key business drivers and translate insights into actionable and successful strategies and outcomes
  • Ability to navigate ambiguity and manage competing and changing goals and priorities

PREFERRED QUALIFICATIONS:

  • Experience in e-commerce or consumer brands with a strong emphasis on customer acquisition and digital marketing
Quince provides equal employment opportunities to all employees and applications for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran or military status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
 

Security Advisory: Beware of Frauds

At Quince, we're dedicated to recruiting top talent who share our drive for innovation. To safeguard candidates, Quince emphasizes legitimate recruitment practices. Initial communication is primarily via official Quince email addresses and LinkedIn; beware of deviations. Personal data and sensitive information will not be solicited during the application phase. Interviews are conducted via phone, in person, or through the approved platforms Google Meets or Zoom—never via messaging apps or other calling services. Offers are merit-based, communicated verbally, and followed up in writing. If personal information is requested to initiate the hiring process, rest assured it will be through secure and protected means.

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About The Company

At Quince, we’re not just building teams; we’re seeking individuals who are ready to make significant contributions in a streamlined and efficient environment. Our organizational structure is intentionally lean, allowing team members to have a major impact swiftly and efficiently. This approach ensures that innovation and decision-making processes thrive, enabling you to focus on what truly matters - achieving results and advancing our mission. We craft roles that are not only vital to our business needs but also provide substantial opportunities to make a meaningful impact. Our aim is for every employee’s efforts to directly advance our mission of delivering high-quality products at fair prices.

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