Manager, Marketing Analytics

1 Month ago • 5 Years + • Data Analyst • $126,000 PA - $157,500 PA

Job Summary

Job Description

The Manager, Marketing Analytics will lead a team of analysts responsible for monitoring, measuring, and improving the performance of DraftKings' product verticals. Responsibilities include high-value customer analysis, trend identification, cross-vertical analysis, and building a comprehensive reporting suite. The role requires collaboration with various teams (operations, promotions, customer retention, VIP) to analyze customer behavior and support marketing initiatives like Refer-a-Friend and CRM analytics. The ideal candidate will have 5+ years of business analytics/data science experience, team leadership skills, strong analytical and presentation abilities, and proficiency in SQL/Snowflake, Excel, and data visualization tools. Experience with R/Python and statistical modeling is a plus.
Must have:
  • 5+ years business analytics experience
  • Team leadership & mentoring
  • SQL/Snowflake & Excel proficiency
  • Data visualization expertise
  • Strong presentation skills
Good to have:
  • R/Python programming
  • Statistical modeling
  • Hypothesis testing
Perks:
  • Bonus
  • Equity
  • Benefits

Job Details

We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.

Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.

The Crown Is Yours

Our Analytics team is focused on using data to generate insights and power fact-based decisions across the business. As a Manager of Marketing Analytics, you will lead a team of analysts responsible for monitoring, measuring, and improving the health and performance of our growing product verticals. Through cross-functional collaboration and inventive metrics building, you will enable teams across our organization to make smarter, better, and faster decisions.

 

What you’ll do as a Manager, Marketing Analytics

  • Lead a small team of analysts responsible for monitoring business and customer performance across all of our product verticals. Example areas include high-value customer analysis, state and sports trends, and cross vertical analysis.

  • Drive a multi-vertical vision through quantitative and qualitative analysis.

  • Work closely with our vertical operations teams to measure and optimize the enterprise value of customers.

  • Build and maintain a reporting suite to support critical initiatives.

  • Create high-quality presentations to communicate with key stakeholders across the business effectively.

  • Work cross-functionally across operations, promotions, customer retention management, and VIP to analyze customer behavior.

  • Support Refer-a-Friend, CRM analytics, and other marketing priorities.

 

What you’ll bring

  • At least 5 years of business analytics or data science experience, preferably working across multiple verticals or products. 

  • Experience leading a team of junior analysts and being responsible for managing, mentoring, and helping to grow their careers.

  • Ability to take complicated problems and build simple frameworks.

  • Comfortable presenting complicated data views to cross-functional audiences and senior leadership.

  • Expertise in SQL/Snowflake and Microsoft Excel.

  • Experience with R, Python, or statistical programming languages is a plus.

  • Proficiency in Tableau or similar data visualization tools.

  • Knowledge of statistics and hypotheses testing. Model building experience is a plus.

  • Bachelor’s degree or equivalent in Mathematics, Statistics, Computer Science, Business Analytics, or another relevant discipline.

#LI-AS1

Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

The US base salary range for this full-time position is 126,000.00 USD - 157,500.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Similar Jobs

Google - Sourcing Operations Manager

Google

Bengaluru, Karnataka, India (On-Site)
1 Week ago
PAPAYA - UA Creative Strategist

PAPAYA

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)
4 Weeks ago
Techland - Game Data Analyst

Techland

Warsaw, Masovian Voivodeship, Poland (On-Site)
1 Month ago
WebFX - Marketing Designer

WebFX

(Remote)
5 Months ago
Google - Measurement Lead, Large Customer Sales

Google

Haryana, India (On-Site)
1 Week ago
Playrix - Senior Data Analyst (Game)

Playrix

Ireland (Remote)
6 Months ago
PlayStation Global - Senior Security Analyst-Data Governance

PlayStation Global

Aliso Viejo, California, United States (On-Site)
3 Months ago
Google - Senior Business Data Scientist, Behavioral Economics

Google

Mexico City, Mexico City, Mexico (On-Site)
1 Week ago
PwC - IN-Senior Associate_Full Stack Developer_Data &Analytics_Advisory_Bangalore

PwC

Bengaluru, Karnataka, India (On-Site)
6 Months ago
Voodoo - Senior Data Analyst (Growth) - Freelance

Voodoo

Paris, Île-de-France, France (Hybrid)
1 Month ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Tesla - Training Coordinator - Parts Operations

Tesla

Barcelona, Catalonia, Spain (On-Site)
2 Months ago
The Walt Disney Company - Senior Data Analyst

The Walt Disney Company

Santa Monica, California, United States (On-Site)
1 Week ago
Bungie - Senior Product Security Analyst

Bungie

(Remote)
9 Months ago
QUANTIC DREAM - Data Analyst (F/M/NB)

QUANTIC DREAM

Paris, Île-de-France, France (Hybrid)
5 Months ago
The Walt Disney Company - Associate Manager, Consumer Insights

The Walt Disney Company

Hong Kong (On-Site)
5 Months ago
Microsoft - Planning & Launch Project Manager

Microsoft

Redmond, Washington, United States (On-Site)
1 Week ago
Google - Data and Tools Engineer

Google

Sunnyvale, California, United States (On-Site)
1 Week ago
Samsung Semiconductor - Senior Business Architect

Samsung Semiconductor

San Jose, California, United States (On-Site)
1 Week ago

Get notifed when new similar jobs are uploaded

Jobs in Boston, Massachusetts, United States

SciPlay - Senior Product Manager

SciPlay

Austin, Texas, United States (Hybrid)
1 Month ago
Google - Developer Relations Engineer, Mobile Ads

Google

Mountain View, California, United States (On-Site)
1 Week ago
Epic Games - Senior Gameplay AI, Fortnite

Epic Games

Cary, North Carolina, United States (On-Site)
1 Week ago
Microsoft - Member of Technical Staff - Backend Growth Engineer

Microsoft

Mountain View, California, United States (Hybrid)
1 Month ago
Google - Software Engineer III, Mobile (iOS)

Google

Mountain View, California, United States (On-Site)
6 Days ago
Google - Senior UX Program Manager, Android

Google

Mountain View, California, United States (On-Site)
1 Week ago
Google - Software Engineer III, Infrastructure, Google Kubernetes Engine

Google

Sunnyvale, California, United States (On-Site)
1 Week ago
Google - Senior Product Operations Manager

Google

Seattle, Washington, United States (On-Site)
4 Days ago
WebFX - Jr. Web Developer

WebFX

Ann Arbor, Michigan, United States (On-Site)
6 Months ago
Tencent - Live-Ops Intern

Tencent

California, United States (On-Site)
2 Weeks ago

Get notifed when new similar jobs are uploaded

Data Analyst Jobs

Scopely - Data Analyst, Marketing Analytics

Scopely

Mexico City, Mexico City, Mexico (Hybrid)
2 Months ago
Google - Data Scientist III, Product, Operations Data Science

Google

Sunnyvale, California, United States (On-Site)
6 Days ago
Aristocrat Gaming - Data Owner & Analyst - ERP D365

Aristocrat Gaming

Tel Aviv-Yafo, Tel Aviv District, Israel (Hybrid)
2 Weeks ago
The Walt Disney Company - Lead Data Solution Engineer

The Walt Disney Company

Montévrain, Île-de-France, France (On-Site)
1 Month ago
Google - Customer Engineer, Data Analytics, Google Cloud

Google

Copenhagen, Denmark (On-Site)
1 Week ago
Warner Bros Games - Director, Market Intelligence

Warner Bros Games

Burbank, California, United States (Hybrid)
2 Months ago
ION - UK Holdings - India - 860

ION

Mumbai, Maharashtra, India (On-Site)
6 Months ago
Google - Analytical Program Lead, Devices and Services

Google

Chicago, Illinois, United States (On-Site)
1 Week ago
Google - Infrastructure Partner Data Engineer, YouTube

Google

Bengaluru, Karnataka, India (On-Site)
4 Days ago

Get notifed when new similar jobs are uploaded

About The Company

Boston, Massachusetts, United States (On-Site)

United States (Remote)

Boston, Massachusetts, United States (On-Site)

Boston, Massachusetts, United States (On-Site)

New York, New York, United States (On-Site)

Boston, Massachusetts, United States (On-Site)

Plovdiv, Plovdiv Province, Bulgaria (Remote)

Boston, Massachusetts, United States (On-Site)

View All Jobs

Get notified when new jobs are added by DraftKings

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug