Manager, Marketing Analytics
Job Description
- Experience with web, email, and social media data analysis
- Experience with Google and Meta advertising platforms
- 5+ years of work experience in marketing data analysis
- Ability to operate effectively and collaboratively across functions
- Skillful prioritization and management of multiple assignments
- Expert level marketing analytics tools skills
- Expert level data visualization skills (Tableau preferred)
- Fundamental understanding of performance media (Google, Meta)
- Periodic travel required
Sphere Entertainment Co. (NYSE: SPHR) is a premier live entertainment and media company. The Company includes Sphere, a next-generation entertainment medium powered by cutting-edge technologies to redefine the future of entertainment. The first Sphere venue in Las Vegas opened in September 2023. In addition, the Company includes MSG Networks, which operates two regional sports and entertainment networks, MSG Network and MSG Sportsnet, as well as a direct-to-consumer and authenticated streaming product, MSG+, delivering a wide range of live sports content and other programming. More information is available at sphereentertainmentco.com.
Who are we hiring?
The Manager, Marketing Analytics will be a critical partner to the Sphere Sales & Marketing organization. This role will focus on aggregating and integrating data from all our marketing and sales channels and providing stakeholders across the organization with actionable insights in support of commercial objectives. The Manager, Marketing Analytics will work with key stakeholders internally including Marketing Strategy, Performance Marketing, Communications / PR and Sales as well as with external agencies as appropriate. This role will report into Sphere’s Business Operations & Insights team.
What will you do?
- Support the development and tracking of marketing key performance indicators (KPIs) by helping to collect, organize, and report data across channels. Assist in maintaining KPIs and preparing weekly updates for sales and marketing leadership, or as required by the business.
- Monitor marketing funnel metrics and identify trends, anomalies, or opportunities for optimization.
- Assist in consolidating, cleansing, and analyzing marketing data from various channels (e.g., digital, email, social media, CRM) to support campaign performance evaluation.
- Stitch data points from various sources to create appropriate and concise presentation outputs, and work with Business Operations leadership on identifying key insights and building storytelling for stakeholders
- Partner with Data & Analytics team on designing, developing, implementing and maintaining dashboards to drive efficiency in decision-making
- Identify opportunities to partner with Consumer Insights on relevant research opportunities that enhance our marketing messaging and strategy
- Stay current with marketing analytics tools and best practices, and contribute to process improvements and automation initiatives.
- Support other key projects within the department (e.g., other analytics testing), as opportunities become available to better understand our business
What do you need to succeed?
- 5+ years of work experience (marketing data analysis preferred)
- Demonstrated ability to operate effectively and collaboratively across different functions and levels in a matrixed organization. Ability to break ambiguous issues into multiple manageable workstreams
- Skillful prioritization of work and ability to manage multiple assignments while maintaining quality
- Expert level skills in marketing analytics tools (e.g., web, email, social data) as well as data visualization (Tableau preferred)
- Fundamental understanding of performance media, especially Google and Meta.
Special Requirements
- Periodic travel required
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