Manager, Marketing and Publicity Producer, Anime Production

5 Months ago • 5 Years + • Broadcast

Job Summary

Job Description

Lead marketing and publicity for local anime productions at Warner Bros. Discovery. As a publicity producer, you'll manage anime content promotion, team leadership, and organizational operations. Key responsibilities include developing and executing publicity plans, managing budgets, securing content and artists, collaborating with various professionals (composers, directors, agents, etc.), handling production aspects (casting, scheduling, script revisions), securing media coverage, creating marketing materials, and fostering relationships with artists and talent. The role also involves exploring local content for animation and securing relevant rights, maximizing synergies with other WBD content, and developing profitable original anime content for domestic and international markets. Collaboration with various internal departments is crucial.
Must have:
  • 5+ years anime production marketing/publicity experience
  • Team management experience
  • Strong understanding of animation production and market needs
  • Profitability responsibility for each production
  • Ability to select appropriate studios and staff

Job Details

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

General Summary:

ローカル・アニメーション制作に関連した宣伝・マーケティングをリードしていただくポジションになります。宣伝Producerとしてアニメーションコンテンツの宣伝をリードしていただくと共に、メンバー管理や指導など、組織運営にも携わっていただきます。

Key Responsibilities:

  • 宣伝プロデューサー責任者として音楽およびPRを担当
  • メディア露出、広告プラン策定、宣伝手法開発
  • 広報費予算の管理および利益追求、体制づくり
  • コンテンツやアーティストの獲得の可能性の提案および作曲家、作詞家、監督、プロデューサー、エージェント、マネージャー、歌手などと打ち合わせ
  • キャスティング、制作スケジュール、物理的な制作、台本の修正、コスト管理、予算管理、タレントの問題、新聞・テレビ媒体でのPR枠の予約、PRイベントなどの実施、メディアのPR露出のチェック・報告など、プロジェクト制作の側面に関する検討と助言
  • クリエイティブ・パッケージの準備と監修、商品プレスリリースの作成
  • アーティストやタレントとの関係維持、アニメーションやその絵のためのローカルコンテンツの種を探し、アニメーションの権利や絵の権利を獲得する
  • デジタル配信、ゲーム、ソーシャルゲーム、モバイル、アニメの絵や音楽など、WHVのコンテンツとのコラボレーションによるシナジー効果の創出と最大化
  • オリジナルコンセプト、または既存の文芸作品から採用したコンセプトのアニメーション商品への開発
  • 会社が権利を所有し、CPにとって収益性のあるオリジナルコンテンツの開発
  • 国内だけでなく、海外からの収益性の高いプロダクションの開発
  • 制作、配給、マーケティング、技術、財務、法務の各分野における現地および本社の担当者、ならびに営業、マーケティング・オペレーション、デジタル配給、企画・戦略などの他部門との調整
  • 劇場、TVCPなど他事業部門との調整

Experience required:

  • アニメーション制作に関わるマーケティング/宣伝プロデューサー経験5年以上
  • チームマネジメント経験

Competencies we are looking for:

  • Good knowledge of animation productions
  • Understanding of market user needs
  • Ability to take responsibility for profit on each production
  • Ability to determine appropriate studio and main staff for animation production

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at   along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our for instructions to submit your request.

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About The Company

Warner Bros. Discovery, a premier global media and entertainment company, offers audiences the world’s most differentiated and complete portfolio of content, brands and franchises across television, film, streaming and gaming. The new company combines WarnerMedia’s premium entertainment, sports and news assets with Discovery’s leading non-fiction and international entertainment and sports businesses.

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