Manager - Marketing Operations

4 Months ago • 8 Years + • Marketing

Job Summary

Job Description

As Manager - Marketing Operations at InMobi, you will be instrumental in building a data-driven marketing culture, designing performance dashboards, and implementing the optimal marketing technology stack. Responsibilities include designing and implementing marketing processes (demand generation, lead generation, lead scoring, routing), optimizing marketing funnels and landing pages, and generalizing learnings into best practices. You will work closely with marketing, sales, and business development teams to ensure measurable and repeatable marketing programs. The role requires strong analytical skills, experience with marketing technology, and the ability to work effectively across functions.
Must have:
  • 8+ years B2B marketing operations experience
  • Experience with BI, analytics, and marketing technology
  • Strong interpersonal and project management skills
  • Data analysis and visualization skills (Excel, MySQL, R, Tableau)
  • Experience in data integration and quality processes
  • Proven skills in customer insights, funnel optimization, and campaign analysis

Job Details

Our Story

Building a new company in the recession of 2007 was no ordinary task. Yet with passion and foresight, we charted our course, helping to transform the way consumers engage with their phones.

Over the last 17 years, InMobi has built a global Advertising Platform that powers our customers’ growth by helping them engage their audiences and drive real connections.

InMobi has also built a second unicorn, Glance, which is advancing digital consumption and creating a new wave of disruption. Present on 400M devices across India, SEA, Japan and the US – Glance is one of the largest content platforms globally with~200M daily active users.

What will you be doing ? 

  • Help build a strong data-driven marketing culture - marketing by the numbers - to deliver on business and marketing growth targets. 
  • Design and own the marketing performance dashboards for marketing teams to deliver measurable and repeatable marketing programs. Compile and publish marketing performance dashboard, including insights and actions and high-quality commentary on a weekly, monthly, quarterly (QBRs) and annual basis. 
  • Design and implement the optimal marketing technology stack, including tools for CRM, marketing automation, ABM, etc. Constantly scan the marketing technology landscape to ensure best-in-class marketing tech stack for Glance. Optimize usage of the tech stack working with marketing teams and vendors. 
  • Design and implement marketing processes, including demand generation/ lead generation processes. Coordinate with Marketing/ Sales/ BD to implement and optimize steps like lead scoring, routing, etc.  
  • Work with marketing teams to optimize conversions, marketing funnels, landing pages, etc. 
  • Generalize learnings on an ongoing basis into a framework and best-practices for marketing ops. 

 

What is expected out of you?

  • You have 8+ years’ experience in B2B marketing operations. You have experience with BI, Analytics, marketing technology tools like CRM, strategic planning and forecasting. 
  • You have strong interpersonal skills and project management abilities that help you work effectively across functions and programs 
  • You have an ability to identify gaps in data, analyze the problem, design data solutions and articulate requirements to the technical and business teams. You possess a good sense of managing “Big” and “Small” data, determining key aspects of the data that is useful to stakeholders. 
  • You have proven skills in customer insights, analytics, segmentation, modelling/prioritization, funnel optimization, test planning, marketing & campaign analysis 
  • You have experience in data integration and data quality processes. 
  • You are conversant with data analysis and the best tools for retrieving, manipulating, and visualizing data including tools like Excel and preferably MySQL, R, and Tableau 
  • You have an MBA or Bachelors degree in statistics/ science/ engineering or another quantitative field 

The InMobi Culture

At InMobi, culture isn’t a buzzword; it's an ethos woven by every InMobian, reflecting our diverse backgrounds and experiences.

We thrive on challenges and seize every opportunity for growth. Our core values of thinking big, being passionate, showing accountability, and taking ownership with freedom —guide us in every decision we make.

We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program.

InMobi is proud to be an Equal Employment Opportunity and we make reasonable accommodations for qualified individuals with disabilities.

Visit https://www.inmobi.com/company/careers to better understand our benefits, values and more!

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About The Company

InMobi builds transformative technologies to positively impact people, businesses, and societies around the world. We power advertisers’ and publishers’ growth with high impact experiences and innovative solutions that help them activate their audiences and drive real connections with today’s consumers.

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