Manager, North America Brand Commercialization, Softlines Licensing - Infant Home

2 Months ago • 5 Years + • Marketing • Product Management • $103,500 PA - $138,800 PA

Job Summary

Job Description

The Manager, North America Brand Commercialization Softlines Licensing - Infant Home, will oversee the growth and management of Infant Home categories (Bedding, Bath, Feeding, Gear, Diaper Bags) for Disney Baby, Marvel, and Lucas brands. Responsibilities include developing and executing strategic business plans, managing budgets, collaborating with licensees on product launches, creating go-to-market strategies, building retail relationships, ensuring product safety and quality, and collaborating with internal teams. This role requires strong analytical, communication, and project management skills, experience in licensing or category management (preferably in home categories), and a deep understanding of retail landscapes and product trends.
Must have:
  • 5+ years licensing/category management experience
  • Strong understanding of product trends and safety standards
  • Knowledge of retail landscape (DTC & traditional)
  • Excellent project management, communication, and collaboration skills
  • Strong analytical and strategic thinking abilities
Good to have:
  • Keynote proficiency
Perks:
  • Health and savings benefits
  • Educational opportunities
  • Disney-specific extras

Job Details

Job Summary:

At Disney Consumer Products, we inspire imagination around the world and are committed to creating happiness for families and fans by bringing captivating, inspiring, and inclusive products into their daily lives.  From toys to t-shirts, console games, books, and more, our team brings our beloved brands and franchises into the lives of families through products and experiences that can be found worldwide, such as the Disney Store e-commerce platform, Disney Parks, local and international retailers, and Disney Store locations around the world.

Be Part of the Story as the Manager North America Brand Commercialization Softlines Licensing for Infant Home! This role will oversee the growth and management of the Infant Home categories, specifically Bedding, Bath, Feeding, Gear, and Diaper Bags. This role is essential in bringing the Disney Baby, Marvel, and Lucas brands to market through innovative and safe products that appeal to consumers.

This role reports to the Sr. Manager, North American Brand Commercialization Softlines.

This is a Full Time role.

What You Will Do:


Finance and Business Planning:

  • Develop and execute strategic business plans to drive growth for Infant Home categories across Disney, Marvel, and Lucas franchises.

  • Manage annual budgets and quarterly forecasts for assigned categories.

  • Identify and evaluate new business opportunities to enhance strategic planning.

Category & Product Management:

  • Create and execute category strategies aligned with brand goals and market trends.

  • Collaborate with licensees to launch high-quality, safe products that meet Disney's standards.

  • Stay informed about competitive landscapes, category insights, and retailer needs to serve as a category expert.

  • Oversee the product lifecycle to ensure compliance with quality and safety standards.

Retail & Marketing Strategy:

  • Partner with marketing teams to create go-to-market strategies utilizing social media and digital platforms.

  • Build and maintain relationships with retail counterparts to secure product placements and maximize opportunities.

  • Conduct regular store checks and analyze retail performance to refine strategies.

Cross-Team Collaboration:

  • Act as the primary liaison between licensees and internal teams to align goals and timelines.

  • Provide product and category insights to support marketing campaigns, brand presentations, and sales initiatives.

  • Collaborate with other teams to identify coordination opportunities. 

  • Manage the licensee portfolio, including contract negotiation, approvals, marketing submissions, and day-to-day communication.

  • Assist the Senior Manager with contracts, financial analysis, presentations, and other key projects.

Required Qualifications and Skills:

  • 5 yrs. of experience in licensing or category management, preferably in home categories

  • Strong understanding of product trends, safety standards, and brand positioning

  • Knowledge of the retail landscape, including direct-to-consumer and traditional retail

  • Highly organized with excellent project management skills and attention to detail

  • Strong analytical and strategic thinking abilities

  • Exceptional communication and collaboration skills

  • Self-motivated with a positive attitude, able to thrive in a fast-paced environment

  • Ability to manage multiple tasks effectively, high volume of products, and adapt to changing priorities

  • Proficient with Microsoft Office (Excel, Word, and PowerPoint); knowledge of Keynote is preferred.

EDUCATION

  • Bachelor's degree or equivalent experience

Benefits and Perks:

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at .

#DCPJobs


The hiring range for this position in Glendale, CA is $103,500.00-$138,800.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About The Company

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of…

What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!

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