Manager, Owned Media (Web & Social)

5 Months ago • All levels • Social Media

Job Summary

Job Description

The Manager, Owned Media (Web & Social) at Disney+ is responsible for planning and executing brand and content promotion across Disney+'s official social media platforms (X, Instagram, Facebook, TikTok, YouTube). This includes creating social media plans for upcoming releases, managing the official YouTube channel, developing growth strategies, creating content, localizing international content, and planning and executing YouTube-based events. The role also involves creating short-form videos for use across owned media platforms, collaborating extensively with internal and external stakeholders, securing approvals, and ensuring effective cross-platform promotion. A deep understanding of branding and the ability to manage social accounts accordingly are crucial. Experience in social media promotion, YouTube channel management, video production, and fluent English communication are essential.
Must have:
  • Experience in SNS promotion planning & execution
  • Official SNS management experience
  • YouTube channel management & content planning
  • Video planning, production & management
  • Strong branding understanding & social account management
  • Fluent English communication (written & verbal)
  • Content planning & marketing skills
Good to have:
  • TikTok algorithm & success case expertise
  • Vendor management experience

Job Details

Job Summary:

ディズニープラス公式SNS(X/Instagram/Facebook/TikTok/YouTube)を活用したブランド及びコンテンツプロモーションの企画立案~実行

  • 担当する配信作品のソーシャルプラン作成~投稿までの一連の業務

ディズニープラス公式YouTubeおよびディズニー公式チャンネルの運営およびコンテンツ管理

  • YouTubeチャンネルの成長を見据えた戦略立案・実行・分析・運用・レポーティング
  • チャンネル用コンテンツ制作・海外制作コンテンツのローカライズ及びそれに関する各種業務
  • YouTubeチャンネルを活用した配信イベントの企画・運営・実行・分析
  • YouTubeチャンネルを活用したDisney/Star Wars/Marvel等のブランド及びディズニープラス作品育成のための企画立案~実行

短尺動画の制作とOwned Mediaへの活用

  • 主にYouTubeとTikTok、Instagramで使用する短尺動画の企画・制作・US承認およびそれに関する各種業務
  • -業務に必要な社内外とのコミュニケーション・管理・交渉・承認作業
  • -Owned Media(公式YouTubeチャンネル/各SNSアカウント)への効果的な横展開

必須条件:

  • コンテンツ(作品・サービスなど)の、SNSを活用したプロモーションを企画~実行した経験がある方。
  • 公式SNS(企業やブランドの公式アカウント)運用の経験がある方
  • YouTubeチャンネル運営とYouTubeコンテンツプランニングの経験がある方
  • 動画の企画・制作とその制作管理の経験のある方
  • ブランディングを深く理解し、ブランディングに沿った熟練したソーシャルアカウント管理ができる方
  • 海外担当部門との英語での口頭・文書でのコミュニケーション、英語でのレポート作成の可能な方
  • コンテンツプランニングとマーケティングスキルの双方持っている方

歓迎条件:

  • TikTokのアルゴリズムや成功事例に精通している方
  • 運用ベンダーの管理経験がある方

求められる人物像:

  • 前向きで情熱があり、コミュニケーション能力の高い方
  • トレンドや業界の変化に興味を持ち情報収集するスキルの高い方
  • 幅広いコンテンツを扱うため、映画やテレビ番組などのコンテンツが好きな方
  • まわりの人の役割や立場を理解・尊重し、チームで動くことが出来る方

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About The Company

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of…

What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!

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