Market Manager

3 Months ago • 5 Years +

Job Summary

Job Description

The Market Manager at Level Infinite will be responsible for the marketing and promotion of Honor of Kings (HOK). This includes developing and executing marketing strategies, planning key campaigns, analyzing game content and market trends, and collaborating with various teams (operations, esports, UA, and regional teams) to achieve marketing goals. The role requires a deep understanding of overseas social media platforms, a strong grasp of marketing strategies including creative design, influencer marketing, player events, and public relations, and the ability to analyze data to optimize marketing efforts. The ideal candidate will have 5+ years of experience in marketing and a proven track record of success in campaign planning and execution. Strong English communication skills are essential.
Must have:
  • 5+ years marketing experience
  • Full marketing lifecycle expertise
  • Data analysis & user research skills
  • Strong understanding of overseas social media
  • MOBA gaming experience
  • Excellent English communication

Job Details

团队介绍

Level Infinite 是腾讯旗下国际游戏业务品牌,致力为全球玩家带来充满乐趣、原汁原味的游戏体验,让玩家随时随地进入游戏世界;并通过打造包容、互通、便捷的玩家社区,促进分享交流。

Level Infinite为合作工作室提供一系列支持及服务,助力其释放产品潜能。

Level Infinite发行产品包括《PUBG MOBILE》、《Goddess of Victory: NIKKE 》《Honor of King》等热门游戏,并与合作工作室联手推出了来自Fatshark的《战锤40K:暗潮》、Funcom的《沙丘:觉醒》、Inflexion Studios的《夜莺》在内多款产品。

想进一步了解Level Infinite,请访问www.levelinfinite.com,并在Twitter、Facebook、Instagram和Youtube上关注我们的官方账号。

岗位职责


1、负责HOK的营销推广工作,基于游戏版本内容、节点及电竞赛事,制定营销策略、策划重点推广campaign,并进行落地执行;
2、能够有效分析当前版本内容,结合流行趋势及市场环节提炼用户沟通点,整合多项营销手段,输出市场营销方案;
3、基于推广方案,协同运营、电竞、UA、及区域本地团队,整合游戏内及海外多区域资源,实现最终推广落地,并持续探索新的营销能力;
4、结合营销推广、产品转化与用研数据,复盘宣传效果,优化后续推广工作。
 

岗位要求


1、在市场营销\推广策划方面有5年及以上经验,具备全案策划、落地执行、效果评估的全营销链路经验,熟悉创意设计、网红推广、玩家活动、公关传播、媒介投放、线下活动等营销手段的基本逻辑及效果验收方法;
2、具备较强业务增长导向,具备良好的数据与用研意识,能够将各类传播效果与产品数据增长相关联,注重以营销提升产品数据表现;
3、了解海外重点社媒平台的内容和爆款逻辑,对海外流行趋势及热梗有敏锐触觉,能将热点内容转化为创意,乐于探索新鲜事物;
4、游戏玩家,具备MOBA及其他游戏品类的深度体验经验,能从玩家角度拆解产品乐趣点;
5、学习与执行能力强,能以开放、包容的心态应对跨文化沟通,团队协作意识强,承压能力强。英文流利,能用于工作语言。

腾讯致力于提供平等就业机会

在腾讯,我们始终秉承平等就业机会的原则,致力于为每一位员工打造公平、包容的工作环境。我们坚信,多元的声音能够激发出无限的创新活力,推动我们为用户和社会提供更优质的服务。我们用心营造一个充满支持与激励的氛围,帮助每一位员工找到属于自己的舞台,以实现个人及共同的发展目标。

Similar Jobs

Tencent - Technical Designer

Tencent

Irvine, California, United States (On-Site)
1 Month ago
Marsh McLennan - Assistant Vice President

Marsh McLennan

Singapore (Hybrid)
1 Month ago
Autodesk - Software Developer (Intermediate/Senior/Principal Levels)

Autodesk

Ontario, Canada (Remote)
1 Month ago
PayPal - Staff Software Engineer

PayPal

Austin, Texas, United States (Hybrid)
2 Weeks ago
UPF Industries  - Truss / Wall Panel Designer

UPF Industries

United States (Remote)
1 Year ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Pulse Point - Solutions Engineering Manager, AdTech/Programmatic

Pulse Point

Newark, New Jersey, United States (Hybrid)
3 Weeks ago
Aristocrat - Automation and AI Engineer (Unity & Backend Technologies)

Aristocrat

Barcelona, Catalonia, Spain (Hybrid)
2 Months ago
Salesforce - SVP, Data Cloud, Search - Structured & Unstructured

Salesforce

Bellevue, Washington, United States (On-Site)
1 Month ago
TransPerfect - Simplified Chinese Localization Games Tester

TransPerfect

Warsaw, Masovian Voivodeship, Poland (On-Site)
1 Month ago
sony global (Games) - Global HR Platform Consultant

sony global (Games)

Dalian, Liaoning, China (On-Site)
2 Months ago
Any Desk - Operations Engineer / Linux Administrator

Any Desk

Stuttgart, Baden-Württemberg, Germany (On-Site)
1 Month ago
ElevenLabs - Mobile Growth Marketer

ElevenLabs

United Kingdom (Remote)
3 Months ago
Trellix - Software Architect

Trellix

Cork, County Cork, Ireland (On-Site)
1 Month ago
Zones - Desktop Support Technician

Zones

Hopkinsville, Kentucky, United States (On-Site)
3 Weeks ago
Adobe - Senior Machine Learning Engineer - II

Adobe

Bengaluru, Karnataka, India (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

Jobs in Shenzhen, Guangdong Province, China

Canva - Backend Software Engineer - Internationalization

Canva

Beijing, Beijing, China (Remote)
3 Months ago
GOAT Group - Senior Software Engineer II

GOAT Group

Shanghai, China (On-Site)
1 Month ago
virtous games - 3D Environment Artist

virtous games

Shanghai, China (On-Site)
2 Weeks ago
Tencent - Game Operation Manager

Tencent

Shenzhen, Guangdong Province, China (On-Site)
7 Months ago
Moonton  - Test Engineer

Moonton

Shanghai, China (On-Site)
1 Month ago
NVIDIA - Solution Architect - Auto

NVIDIA

Shanghai, Shanghai, China (On-Site)
4 Months ago
Thatgamecompany - Senior DevOps Engineer (LiveOps)

Thatgamecompany

Shanghai, Shanghai, China (On-Site)
3 Months ago
Mattel Inc - Associate Product Data Analyst

Mattel Inc

Shenzhen, Guangdong Province, China (On-Site)
2 Months ago
Tencent - 2D Open World Game Combat Planner

Tencent

Guangzhou, Guangdong Province, China (On-Site)
4 Months ago
Tencent - 3D Character Main Artist

Tencent

Shenzhen, Guangdong Province, China (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

Similar Category Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

About The Company

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life for people around the world.Read MoreEqual Employment Opportunity at TencentAs an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.Read More

Irvine, California, United States (On-Site)

Shenzhen, Guangdong Province, China (On-Site)

Shenzhen, Guangdong Province, China (On-Site)

Osaka, Osaka, Japan (On-Site)

Shenzhen, Guangdong Province, China (On-Site)

Shenzhen, Guangdong Province, China (On-Site)

Shenzhen, Guangdong Province, China (On-Site)

Shenzhen, Guangdong Province, China (On-Site)

London, England, United Kingdom (On-Site)

View All Jobs

Get notified when new jobs are added by Tencent

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug