Marketing Activation Executive GoCorp
Job Summary
Job Description
The Marketing Activation Executive at GoCorp (GoTo Group) is responsible for managing the activation and event strategy for GoCorp in Indonesia. This role involves developing and executing B2B marketing event strategies, optimizing channel performance to acquire leads, and collaborating with the GoCorp marketing and sales teams. Responsibilities include synthesizing insights into go-to-market strategies, executing and evaluating activations and events (including creative and media strategy), and collaborating across departments to grow GoCorp. GoCorp is a platform for businesses to manage employee transport, food, and logistics needs using Gojek services.
Must have:
- Bachelor's degree or equivalent experience
- 2+ years in brand/activation marketing
- Excellent communication and presentation skills
- Team leadership abilities
- Strong analytical and quantitative skills
- Experience in FMCG, tech, telecom, or startups
2 skills required
Job Details
About The Role
An exciting junior marketing role in one of the GOJEK core products, which are the pioneer of online ride-hailing in Indonesia is awaiting for you. If you’re looking to be a part of a dynamic, highly-analytical team and an opportunity to become marketing leader, look no further. As our Marketing Activation Executive for GoCorp, you will manage the activation and event strategy for GoCorp for Indonesia. GoCorp is a platform for businesses to manage employees’ transport, food and logistic needs with Gojek services. You will be managing its B2B Marketing event strategies, maintaining channel performances in acquiring quality leads as well as working together with the GoCorp marketing and sales team in executing activations across the B2B industries.
What You Will Do
- Synthesizing insights and translate them into the effective go to market and activation strategy
- Execute activations and events, monitoring, and evaluation incl. creative & media strategy development & execution with relevant stakeholders
- Actively collaborate across functions & streams especially sales and strategy & planning team in growing GoCorp in Indonesia.
What This Role Needs
- Bachelor's degree from reputable universities or equivalent practical experience
- 2+ years of experience working as a brand or activation marketing field in FMCG, technology, telecommunication, or start-up
- Excellent written & verbal communication abilities at the business level with strong presentation skills in order to represent the Marketing team in functional meetings
- Proven ability to lead a team
- Ability to work in a fast-paced, deadline-driven, and VUCA (volatile, uncertain, complex, and ambiguous) work environment
- Strong capacity planning and reporting abilities; strong commercial sense and logical thinking skills to think outside the box
- Strong analytical and quantitative skills; ability to use hard data and metrics to back up assumptions, recommendations, and drive actions
About The Team
Ready to join a team that shapes the future of new leading transformation in Gojek business as GoCorp Strategy & Planning and be the drivers of change in Indonesia's digital landscape? Join us and be part of something extraordinary in GoCorp platform for businesses to manage employees’ needs with Gojek services.
About GoTo Group
GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.
About Gojek
Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.
About GoTo Financial
GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.
GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.
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About The Company
GoTo is the largest technology group in Indonesia, combining on-demand and financial services through the Gojek and GoTo Financial brands. It is the first platform in Southeast Asia to host these two essential use cases in one ecosystem, capturing a majority of Indonesian consumer household expenditure.
GoTo’s mission is to “Empower Progress” by offering an unparalleled selection of goods and services through a comprehensive merchant and partner network and promoting financial inclusion through its leading payments and financial services business.
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