Marketing Analyst

2 Hours ago • 3 Years + • Marketing

About the job

Job Description

CCP Games seeks a results-driven Marketing Analyst to design and implement frameworks measuring campaign performance, player acquisition, retention, and ROI. This role involves building predictive models, conducting segmentation analyses, and developing actionable insights from player behavior data. Responsibilities include optimizing user acquisition campaigns across paid media channels (A/B testing), collaborating with creative and customer lifecycle management teams, and ensuring data informs creative and CRM strategies. The ideal candidate will possess a Bachelor's degree and at least 3 years' experience in marketing analytics, preferably in gaming or e-commerce. Proficiency in analytics tools (Google Analytics, Tableau) and a strong understanding of digital marketing are essential.
Must have:
  • Bachelor's degree in relevant field
  • Proficiency in analytics tools (GA, Tableau)
  • 3+ years' experience in marketing analytics
  • Strong understanding of digital marketing
  • Experience with campaign optimization techniques
Perks:
  • Dual workstation setup and flexible work environment
  • Active fun club and staff events
  • Excellent canteen with weekly meals and snacks
  • Discretionary performance sharing plan
  • Mobile phone and data plan
  • Home internet
  • Green-commuting grant
  • On-site doctor and wellbeing services
  • Relocation package and immigration sponsorship
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We are seeking a results-driven Marketing Analyst to join our high-performing team at CCP Games.

This role is critical in driving data-driven marketing strategies for our free-to-play games-as-a-service (GaaS) portfolio. You will leverage your expertise in marketing analytics, campaign optimization, and data visualization to uncover actionable insights that directly influence player acquisition, engagement, and monetization.

Your Tasks:

Marketing Analytics:

  • Design and implement frameworks to measure campaign performance, player acquisition efficiency, retention rates, and ROI.
  • Build predictive models and segmentation analyses to support data-driven decision-making.
  • Develop actionable insights by analyzing player behavior, funnel metrics, and marketing KPIs.

Campaign Optimization:

  • Partner with the Performance Advertising team to optimize user acquisition campaigns across paid media channels, including A/B testing and iterative creative improvements.
  • Work closely with the Creative Services team to ensure data informs creative strategies, aligning messaging with target audience insights.
  • Collaborate with Customer Lifecycle Management to refine CRM strategies and optimize re-engagement and monetization campaigns.

Your Profile:

  • Bachelor’s degree in Marketing, Business Analytics, Statistics, Computer Science, or a related field.
  • Proficiency in analytics tools (e.g. Google Analytics) and data visualization platforms (e.g. Tableau).
  • Strong understanding of digital marketing channels, including paid media across multiple channels, CRM, and lifecycle marketing.
  • Experience with campaign optimization techniques such as A/B testing and multivariate testing.
  • A minimum of 3 years’ of experience in marketing analytics, preferably in gaming or ecommerce industry.

What we can offer you:

  • A multicultural work environment that encourages growth, creativity, and innovation
  • Dual workstation setup and flexible work environment
  • An active fun club that hosts regular staff events
  • An excellent canteen that offers a weekly breakfast and lunch menu as well as drinks and snacks
  • Discretionary quarterly and annual performance sharing plan
  • Annual sports grant
  • Mobile phone and data plan package
  • Home internet
  • A conditional monthly green-commuting grant
  • Work environment that focuses on employee well-being
  • On-site doctor - free of charge, and other on-site wellbeing services at a discounted price
  • Relocation Package and Immigration sponsorship

All applications will be reviewed in January after the Holidays.

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About The Company

CCP Games is a leading game developer praised for its artistry, technology and game design that facilitates emergent behaviour, empowering players with compelling means of self-expression. Founded in 1997, the company is on a mission to create virtual worlds more meaningful than real life.

CCP Games is headquartered in Reykjavik, Iceland, and has additional studios in London and Shanghai.

Reykjavík, Reykjavíkurborg, Iceland (Remote)

Reykjavíkurborg, Iceland (On-Site)

Reykjavík, Reykjavíkurborg, Iceland (On-Site)

London, England, United Kingdom (On-Site)

Reykjavík, Reykjavíkurborg, Iceland (On-Site)

Reykjavík, Reykjavíkurborg, Iceland (On-Site)

Reykjavík, Reykjavíkurborg, Iceland (On-Site)

Reykjavík, Reykjavíkurborg, Iceland (On-Site)

London, England, United Kingdom (On-Site)

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