Job Description
The Marketing Analyst will develop, execute, and evaluate marketing campaigns for various target markets. Responsibilities include managing user acquisition channels, optimizing budgets, testing new strategies, analyzing market data and customer research, and staying informed about industry trends. The role also involves collaborating with the Brand Marketing and Art Team to create marketing materials and representing the company at events to strengthen offline presence. This role requires a proactive individual capable of adapting to market changes and building relationships with partners.
Must Have:
- Develop and execute marketing campaigns.
- Manage and optimize user acquisition channels.
- Analyze market data and customer research.
- Collaborate with Brand Marketing and Art Team.
- Represent the company at events.
- Develop, execute and evaluate creative, aggressive and compelling marketing campaigns intended for different target markets
- Own and monitor User Acquisition channels while optimizing budget
- Test new strategies, adapt to trends and cultivate strategic relationships with acquisition partners
- Gather and analyze market data, customer research and product sales
- Review new mobile game and digital marketing trends
- Work closely with Brand Marketing and Art Team to develop marketing and user acquisition materials for Kooapps’ titles.
- Represent the company, as needed, in events to strengthen offline presence
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