Marketing Analytics Lead

A bit about Cantina:

Cantina, founded by Sean Parker, is a new social platform with the most advanced AI character creator. Build, share, and interact with AI bots and your friends directly in the Cantina or across the internet.

Cantina bots are lifelike, social creatures, capable of interacting wherever humans go on the internet. Recreate yourself using powerful AI, imagine someone new, or choose from thousands of existing characters. Bots are a new media type that offer a way for creators to share infinitely scalable and personalized content experiences combined with seamless group chat across voice, video, and text.

If you're excited about the potential AI has to shape human creativity and social interactions, join us in building the future!

About the role:

We're looking for a Marketing Analytics Lead to build and oversee our full marketing analytics infrastructure. In this role, you'll connect the dots between user intent, downloads, high-value actions, and marketing investments across paid and organic channels to drive growth for our product.

A bit about the work:

• Build Our Analytics Foundation: Develop and operationalize marketing analytics infrastructure working closely with our tech team. You'll get your hands dirty building systems from the ground up.

• Connect Critical Data Points: Integrate data across multiple sources including AppFlyer, media platforms, and engagement metrics to create a unified view of our marketing performance.

• Measure What Matters: Track key metrics along the funnel from clicks to installs to bot creation and sharing, with a focus on cost efficiency and ROI.

• Create and Refine Dashboards: Develop intuitive dashboards that provide actionable insights to leadership and marketing teams.

• Optimize Marketing Spend: Analyze channel performance to determine which tactics are driving results 

• Support Influencer Campaigns: Create and manage tracking systems for influencer content to measure impact and engagement.

• Drive Decision Making: Translate complex data into clear recommendations for marketing strategy and investment.

A bit about you:

• 5+ years of experience in marketing analytics 

• Must have experience using business analytics tools such as Looker

• Someone who thrives in a fast-paced startup environment preferably with a consumer facing product 

• Exceptionally detail-oriented with strong analytical capabilities

• A collaborative team player who can build trust across departments

Location:

This is a hybrid role, based in either Los Angeles or San Francisco, as a majority of the Community Team is based in those cities. Cantina, Inc. currently has offices located in San Francisco, CA, Sunnyvale, CA, and Brooklyn, NY.  

Pay Equity: 

In compliance with Pay Transparency Laws, the base salary range for this role is between $150,000-$225,000 for those located in the San Francisco Bay Area, New York City and Seattle, WA. When determining compensation, a number of factors will be considered, including skills, experience, job scope, location, and competitive compensation market data.

Benefits Summary:

• Health Care —  99% of premiums for medical, vision, dental are fully paid for by Cantina, plus One Medical membership.

• Monthly Wellness Stipend — $500/month to use on whatever you’d like! 

• Rest and Recharge — 15 PTO days per year, 10 sick days, all Federal holidays, and 2 floating holidays.

• 401(K) — Eligible to participate on day one of employment.

• Parental Leave & Fertility Support 

• Competitive Salary & Equity 

• Lunch and snacks provided for in-office employees. 

• WFH equipment provided for full-time hybrid/remote employees.